阅读下面材料,从A-D中选出与1-4图片相对应的广告技巧,并回答第5题。
Every day we see ads on TV, in magazines, on websites, on the street, and on our computer screens. Are you an ad detective? Can you understand the messages advertisers send you? To be an ad detective, it is useful to know how ads work. Let’s look at some typical advertising techniques.
A. Group pressure: An ad shows lots of people, each with their own cell phone.
Message: Everyone has a cell phone. You need one, too!
B. Testimonials: A famous pianist says he uses a certain brand of pianos.
Message: You’ll be good at playing the piano too if you buy this brand of pianos. Or because a famous pianist uses this piano, and you can trust the product.
C. Repetition: These ads mention the product many times and say wonderful things about it.
Message: You need to remember the product.
D. Time pressure: These ads use expressions like “Buy now! Half price this week.”
Message: You should buy the product quickly before you miss a great opportunity.
Ads are interesting, but you can make better decisions about what to buy when you know these techniques!
【小题1】![](https://img.xkw.com/dksih/QBM/2024/3/13/3452602312122368/3456475412086784/STEM/aa9afb5aa57049639c1ee34ba8208dac.png?resizew=89)
【小题2】
![](https://img.xkw.com/dksih/QBM/2024/3/13/3452602312122368/3456475412086784/STEM/24d69646137a472bbbd49e856a7925bf.png?resizew=111)
【小题3】
![](https://img.xkw.com/dksih/QBM/2024/3/13/3452602312122368/3456475412086784/STEM/236f306f3ce24ce18d3fc9b1f5a829c6.png?resizew=102)
【小题4】
![](https://img.xkw.com/dksih/QBM/2024/3/13/3452602312122368/3456475412086784/STEM/159ae48a26a342f68073469947ec1576.png?resizew=137)
【小题5】Which advertising technique do you think is the most useful? Why? (No more than 20 words)
A. Kitchen is a restaurant and bar near London Bridge. We need a waiter/waitress to join our team. Full time or part time is OK. B. Do you want to make new friends? Well, the good news is that you are not alone! You can meet friends that share the same interests at www. Your friend. com. C. I'm from PPEA (Professional Piano Education Academy), and I can teach piano lessons for all levels. Could you offer me a job in HK? My telephone number is 342-3724. D. Supporting homeless pets is one of the best acts of kindness. There are many ways to help them. Make a donation today at www. Pets finder. com. E. Are you looking for an experienced baby-sitter? You can call me at 633-84651. F. Copper Star Coffee: The best place to listen to music while drinking coffee.4220N.7th Ave.602-266-2136. G. Our new book is your one-stop resource for choosing, training, and caring for your pet dog. |
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