Brands teaming up

With a habit of drinking coffee on weekends while doing schoolwork, Wu Zibo, a 17-year-old student from Beijing No. 4 High School ordered a Moutai-flavored coffee(茅台味拿铁). “I wonder how my father’s favorite Chinese liquor(白酒) would taste with my favorite coffee.”

The collaboration(合作) between Kweichow Moutai and Luckin Coffee has interested many people. It sold 5. 42 million(百万) cups and made 100 million yuan just on Sept 4, China Daily reported.

Moutai has tried many ways in recent years to be more creative, such as by bringing out Moutai ice cream and canvas(帆布) bags.

“This creative collaboration lets Moutai make its brand(品牌) younger,” Li Honghui(市场总监) for drinks, shared with 21st Century Teens. Through collaborations, make the market bigger, and bring more innovative(创新的), added Li.

In 2023, China’s collaboration market will grow to over 100 billion(十亿) yuan and may reach 300 billion yuan by 2025, wrong collaborations may have undesirable(不想要的) results and even hurt brands.

“The key to making a collaboration work is about how good the products are. The brands should not just focus on getting the public excited,” said Li.

By DU AORAN, 21st Century Teens

The Guidance Department(教导处)at Berryville High School has a staff(员工) of eleven teachers. Most of their work is done with the students. But the staff sees a lot of parents, too.

“Parents meetings make clear monthly diagram( 图表) ,” says Mildred Foreman, head of the Guidance. "The diagram stays much the same from year to year. The busy months are October, March and May."

September, the beginning of a new school year, starts rather slowly. Few parents come in. Most of these want to talk about the schedules( 日程安排 ). October brings many problems caused by some students. Some parents are called in. Others come by themselves. Things quiet down in November. December is a quiet month.

"It's the holiday. "Ms. Foreman says, "People want to come in, I know, but they decide to wait until after New Year's Day."

Report cards go home just before Christmas holidays. Bad marks bring parents in as school opens again. This happens again in March, another report card month. May is always the year's busiest month. That's when parents begin to think that their children may be asked to stay in the same grade again. They come in to see if anything can be done before things are decided in June.