By using the “Culture and Tourism e-Village”, programme, which can be found on WeChat, visitors now can enjoy the sightseeing of 1,594 villages and 877 towns in East China’s Jiangsu Province on their phones.
The programme, developed by the Jiangsu Cultural Center, is made up of several parts, countryside tourism, e-business of cultural tourism and voluntary service.
For visitors, it gives introductions, pictures and travel guidance of many villages. It allows visitors to check villages by using VR (虚拟现实) technology, learn about local histories and attractions there, and book homestay hotels. For example, Qingdun Village of Hai’an City has used VR technology to present the whole village on the programme. Travelers who are interested in Qingdun can learn about it by simply clicking on the screen.
For farmers, it allows them to advertise their hometown, attend online training and take part in more cultural and tourism activities.
“I sell more grapes and strawberries by using the programme, ” said Zhang Feng, a villager from Baitu Town, Zhenjiang City. “I have faith (信心) in the quality (质量) of my products, but I had trouble selling them. Our town has been known to more people since it appeared on the programme and our products have drawn more attention. Many villagers have enjoyed a better life with Baitu Town becoming famous,” he said happily.
To attract more users, the programme also holds different kinds of online activities, including short video competitions, cultural products designs and photography competitions. According to the Jiangsu Cultural Center, the programme will cooperate (合作) with more key tourism villages in Jiangsu to develop the province’s countryside tourism.
【小题1】What is the “Culture and Tourism e-Village” programme for?| A．Self learning. | B．Voluntary service. |
| C．Online teaching. | D．Online sightseeing. |
| A．Book village hotels. |
| B．Study Chinese history. |
| C．Talk with travel guides. |
| D．Develop VR technology. |
| A．They can grow more fruits. |
| B．Their product sales have increased. |
| C．They can offer online activities. |
| D．Their product quality has improved. |
| A．More and more provinces will join in the programme. |
| B．The programme will hold different kinds of online activities. |
| C．The countryside tourism of Jiangsu Province will become better. |
| D．People in Jiangsu Province are losing interest in the programme. |
| A．WeChat Introduces the Beauty of Jiangsu |
| B．VR Technology Makes Traveling Faster |
| C．Online Competitions Help Villages Sell |
| D．Programme Helps Countryside Tourism |
