We choose food to eat every day. We might know some of the reasons for the choices, but food scientist Dr. Brian Wansink has found that we are unaware of 90% of our food decision. Here are some “big ideas” in his research on the hidden power that drives our eating.
Food for thought
In one of the studies, Dr. Wansink made volunteers eat chocolate yogurt in a dark room. He told them the yogurt was with a taste of strawberry even though they were all eating chocolate. Finally, 65% of volunteers described the yogurt as having a “nice strawberry flavour”!
The research shows that our imagination has an effect on our taste. If you expect a food to taste good, it will. So take a moment before you eat your unpleasant healthy food to remind yourself that you are eating delicious fish and chips.
Our eyes eat first
How your food looks is just as important as how it tastes. Dr. Wansink gave cakes to three groups of people. The cakes were exactly the same but served in different ways.
①Group one got the cake on a nice plate.
②Group two got the cake on a paper plate.
③Group three got the cake on a piece of paper.
Dr. Wansink then asked the people how much they would pay for each cake.
①Group one who got the cake on a nice plate would pay $ 1. 27.
②Group two who got the cake on a paper plate would pay 76 cents.
③Group three who got the cake on a piece of paper would pay 53 cents.
Take some time to make your healthy food look amazing. Cut your fruit into a flower shape and put your colorful vegetables on nice plates. This works really well for your appetite （胃口）.
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Dr. Wansink also found that when people sat at the desk full of snacks, they ate 71% more of snacks a day than those sitting near a clear table. We eat what we see. As a result, put all the unhealthy food in your fridge.
Hide it and make it really hard to get to. The closer bad food is, the more you eat it.
【小题1】Which of the following can be put in the blank?| A．Eating what we see |
| B．Eating in a clean place |
| C．Out of sight, out of stomach |
| D．Away from fridge, away from food |
| A．They ate it in a dark room. |
| B．Their imagination affected them. |
| C．They didn’t like chocolate yogurt. |
| D．The yogurt had a taste of strawberries. |
| A．Tell him vegetables are healthy. |
| B．Make vegetables more delicious. |
| C．Serve vegetables on lovely plates. |
| D．Have same vegetables every day. |
| A．What makes our food decision |
| B．How to make a healthy diet |
| C．What are good eating habits |
| D．How to make food more delicious |
