You need some bread and milk. But half an hour later, you leave the supermarket with a trolley (手推车) full of food.
What games do supermarkets play to make us spend so much money?
The tricks (把戏) usually start before you walk in. Outside the supermarket, anybody who walks past can smell warm, fresh bread. That makes us hungry and ready to buy lots of food, not just bread.
Now you’re inside and, of course, a small basket (篮子) would be fine, but all they have are trolleys. And of course the problem with a trolley is that it looks sad and lonely with just one or two products (产品) inside. So we may put other things. In fact, supermarket trolleys are actually getting bigger so that we buy more.
Of course, many people shop in supermarkets because they think everything is cheaper than in other shops. So supermarkets offer very cheap prices on some things but then have higher prices for other products. One new trick is to put red stickers (贴纸) on products. Customers(顾客) usually think red stickers means lower prices so the red stickers is easy to be noticed, even the price is not off! Interestingly, this trick seems to work more with men than with women.
There is a story behind the position (位置) of everything in the supermarket. For example, customers often only go to buy milk. So they put it right at the back and you need to go past hundreds of shelves (架子) full of other products. The position of products on each shelf is also important. For example, the products that children might like are on lower shelves so that kids can see and even reach them.
Except (除了) what you see and smell in a supermarket, what about the music you listen to? In most supermarkets they have soft, slow music. It’s so relaxing that you slow down and spend more time in the store.
So, next time you go into a supermarket, remember these tricks and see if you can come out with just the things you want.
【小题1】Smell from the bread in the supermarket can make you ________.| A．buy less bread than you need | B．hungry and want to buy more |
| C．want to leave the supermarket | D．happy and go to the bread store |
| A．Because it is very easy for people to carry baskets when shopping. |
| B．Because the supermarkets want us to use trolleys to buy more. |
| C．Because only a few people like to go shopping with baskets. |
| D．Because trolleys can only carry one or two products inside. |
| A．make them look much more beautiful | B．make people think the stickers are for men |
| C．make them different from cheaper ones | D．make people think they could save money |
| A．On the back shelves. | B．On the front shelves. |
| C．On the lower shelves. | D．On the higher shelves. |
| A．The games supermarkets play usually start after you walk in. |
| B．All the things are much cheaper in supermarkets than in other shops. |
| C．It may be hard for people to just buy things they need in supermarkets. |
| D．Women like to buy things with red stickers more than men. |
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry, some successful names for cars have powerful associations （联系）. The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?| A．To make companies pay for naming service. |
| B．To help people choose the best products |
| C．To present good images of the products. |
| D．To prevent good images from being copied |
| A．Many companies care about the cost of finding the right names |
| B．Creative trade names can help companies to have a larger sale |
| C．The government often does business with naming companies |
| D．It is considered necessary for cars to be names after animals |
| A．The Business of Names |
| B．The Development of Names |
| C．The Rules of Naming Business |
| D．The Methods of Choosing Names |
 | Annie Foster, 16, New York I have a necklace (项链) . I've had it for two years and I don't like it any more. I want swap (交换) it for some books. I haven't swapped clothes before, but I think I will have a try later! It's better than spending money at the shopping mall. |
 | Ben Smith 15. Los Angeles I have a lot of computer games, and they really cost a lot. The problem is I've played them too many times already. I heard about the Swap Shop and swapped one of my games. I'm really happy and I've made a new friend—the boy I swapped my game with! Now I want to swap more because it really helps me save some money. |
 | Charlie LeBlanc, 13, Chicago I don't like shopping. I love the idea of Swap Shop and I'd like a skateboard. I've got a football that I want to swap. I've had it since last year and it's still new. I'm going to try the Swap Shop for the first time. |
 | Kate Wilson, 13, New York I want a new mobile phone. Mine's quite old. I've saved some money, but it's not enough. So I've decided to try and swap mine for a different one. I've swapped some CDs on the Swap Shop. It's cool! |
【小题1】Annie wants to swap her necklace for ______.
| A．some clothes | B．some books | C．some CDs | D．a mobile phone |
| A．Charlie got a new baseball last year. | B．It is Kate's first time to use Swap Shop. |
| C．Annie will never swap clothes on Swap Shop. | D．Ben has saved some money by using Swap Shop. |
| A．invite people to use Swap Shop | B．introduce some members of Swap Shop |
| C．provide some information about Swap Shop | D．make a list of things the members want to swap |
Which Vacuum Cleaner Will You Buy?  | |
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SharkTM  Bagless Hand Vacuum Blue/Yellow Pet hair will be no trouble for this hand vacuum. The machine delivers power-ful and reliable suction. Its pet hair brush is specially made. It is the best possible choice for carpets, stairs and more. FREE Shipping Only at Best Buy: $52 (Only two hours left!) Was $65.00 | iRobotTM  Roomba 980 App-Controlled Robot Vacuum Black/White “The Best.. Great with pet hair!” This is the smartest and most powerful robot vacuum on the market. It does such a good job that it can even remove the cat hair that gets stuck to your sofa and the pads on your chairs. This iRobot vacuum is Wi-Fi-enabled. All is done with a simple order you give through the iRobot app on your smartphone. FREE Shipping |$1099.99  Add to Card |
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Add to Cart| Word Bank appliance小家电 fur软毛 suction 吸力 remove 去除 reliable可靠的 |
根据材料内容选择最佳答案，并在答题卡上将该项涂黑。
【小题1】What is special about the HooverTM vacuum cleaner?
| A．Its pet hair brush is specially made. |
| B．It’s powerful to remove the dirt on the clothes. |
| C．It makes less noise than the other ordinary cleaners. |
| D．There are colors of purple, red and blue to choose from. |
| A．$52.00. | B．$65.00. | C．$119.99. | D．$159.99. |
| A．Those who like doing housework. |
| B．Those who have stairs in their homes. |
| C．Those who have a collection of soft toys. |
| D．Those who prefer to operate appliances on smartphones. |
| A．They are all inexpensive. | B．They are all free shipping. |
| C．They can all connect with Wi-Fi. | D．They are all available only at Best Buy. |
| A．In a science magazine. | B．On a shopping list. |
| C．On an appliance website. | D．In an instruction book. |
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