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Do you want to make a difference in your community? The Verizon App Challenge can get you started. The first step is to think of a problem in your community. The next step is to create an app that can solve the problem.

Groups of five to seven students in middle school or high school, led by a teacher, can enter the contest. First,teams will compete on a local level. Teams that make it to the next round receive $5,000 for their schools. Finalists present their app ideas to judges in a live web conference. Next, the judges pick national winners. The top eight teams receive an additional $15,000 for their schools, and each team member receives a Samsung tablet. Plus, the winning teams get the chance to bring their app to life.

A group of six girls from Los Frenos, Texas won the second annual Verizon App Challenge. They came up with the Hello Navi app concept, short for “hello navigation”. The app was designed to help visually impaired (受损的) students navigate (导航) their school.

Do you have an app idea that could help solve a local issue? The deadline to register is November 24. Find more information and register your team at verizonfoundation.org/appchallenge.

Here are some tips from the Verizon Foundation to get you started:

• Get your team together for a brainstorm meeting. Write out all the ideas that come to mind.

• Don't ignore challenges. Accept the idea that you can solve a problem that exists in your community.

• Ask family, friends and people in your community to share their thoughts about problems that they want to see solved.

【小题1】If you want to take part in the Verizon App Challenge, you must ___________.
A.design a problem-solving app
B.bring the app you created to life
C.work together with seven classmates
D.present convincing views on a local issue
【小题2】What can we learn about the “hello navigation”?
A.It was first made public in Texas.
B.It won the second prize in the last Verizon App Challenge.
C.It mainly benefited those with poor sense of direction.
D.It aimed to help those with poor eyesight.
【小题3】What is the author's purpose of writing this passage?
A.To promote a problem-solving app.
B.To call on more students to enter the contest.
C.To share some efficient ways of solving problems.
D.To introduce how to contribute to your community.
18-19高二下·浙江宁波·期中
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Live out your "Night at the Museum" fantasy with these one-of-a-kind museums nationwide

American Museum of Natural History |   New York, New York

In 2014, it hosted its first adults-only sleepover((夜宿的客人). Now the event is more popular than ever. Those fortunate enough will delight in a warm reception with live jazz music, plenty of time to wander, and you can name It.

Ages: 21

Cost: $350 for general admission/$ 300 for members

National Archives Museum I Washington, DC

Pack your pillow and pajamas(睡衣)for a night of history and heroes. Here kids with dreams to change the world will learn about the founding fathers and the role of government, and rest the their hand in the Rotunda near the Declaration of Independence and the Constitution

Ages: 8 to 12

Cost: $125 for general admission/ $ 100 for members

Carnegie Science Center | Pittsburgh, Pennsylvania

Looking for something awesome and affordable that the family can do together? Sleepovers here are designed to engage parents and kids alike with themes ranging from electricity to chemistry. Included in the price are educational activities, a movie in the new Rangos Giant Cinema, laser show, snacks, breakfast, and free admission the following day

Ages: 4+

Cost: $39 for general admission

California Academy of Sciences | San Francisco, California

If you're in San Francisco, "Penguins + Pajamas" at California Academy of Sciences is not to be missed. Twilight (微光 )exploration, rainforest access, and camping out near sea creatures make it a memorable experience for everyone. it's sold out through summer. Fall dates are still available

Ages: 5 to 17

Cost:$ 119 for general admission/ $99 for members

【小题1】Which of the museums admits only adults?
A.American Museum of Natural History.
B.National Archives Museum.
C.Carnegie Science Center
D.California Academy of Sciences.
【小题2】National Archives Museum is most probably intended for____________.
A.founding fathers of the country
B.experienced officer clerks
C.future change-makers
D.potential law-makers
【小题3】What makes Carnegie Science Center special?
A.Various scientific experiments can be done here.
B.Only educational activities are allowed here
C.It sells the cheapest tickets worldwide.
D.It offers family-based activities
【小题4】What do the four museums have in common?
A.All members can get discount.
B.they can all put visitors up
C.they're located in downtown
D.Children are their final target

We have taken some top brands and presented their best advertisements.

1.COCA COLA-Share a Coke Campaign

“Share a Coke” campaign from Coca Cola that started in 2011 went viral and Coke gained a large fan base due to this particular campaign. Here the customers were allowed to print the desired name on their coke bottle. This is a perfect example of audience participation. Coke let the customers feel that Coke cares for them. This was among the best attention-grabbing campaigns by any brand to date.

2.Nike-Just Do It Ads

Nike launched this campaign in the 1980s, and its sales increased by more than $8 billion within 10 years. This campaign was to fill the customers with motivation to exercise. Nike did it emotionally, and it was a hit. What Nike wanted to convey with the campaign was simple—If you don’t want to exercise—Just Do It. If you don’t want to wake up early in the morning—Just Do It.

3.Google-Year in Search Campaign

Google started its year in the Search campaign in 2017, which was about the most searched keywords on Google in 12 months. Isn’t it interesting? It’s a brilliant idea to establish engagement with the audience. It not only revealed (显示) how creative they are but also showed how much they care about what their audience care.

4.Volkswagen-Think Small Campaign

Think small campaign of Volkswagen started in 1960 and that was a complete hit. People in America are more intended for buying bigger cars. Volkswagen came with this campaign to aware them of the essence of smaller cars. Yes, it completely changed how the car lovers in America were thinking.

【小题1】Why was Just Do It launched?
A.To improve sales.B.To motivate exercise.
C.To establish engagement.D.To change thought patterns.
【小题2】Which is the oldest of the following campaigns?
A.Share a Coke.B.Just Do It.C.Year in Search.D.Think Small.
【小题3】What do Share a Coke Campaign and Year in Search Campaign have in common?
A.They promote the interaction with consumers.B.They tell the advantage of their products.
C.They try to work on people’s problems.D.They encourage people to be creative.

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