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Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

"The 'if it bleeds' rule works for mass media," says Jonah Berger, a scholar at the University of Pennsylvania. "They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer."

Researchers analyzing word-of-mouth communication, e-mails, Web posts and reviews face-to-face conversations found that it tended to be more positive than negative, but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the "most e-mailed" list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused one way or the other, and they preferred good news to bad, The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, "Contagious: Why Things Catch On."

【小题1】What do the classic rules mentioned in the text apply to?
A.News reports.B.Research papers.
C.Private e-mails.D.Daily conversations.
【小题2】What can we infer about people like Debbie Downer?
A.They're socially inactive.B.They're good at telling stories.
C.They're inconsiderate of others.D.They're careful with their words.
【小题3】What can be a suitable title for the text?
A.Sad Stories Travel Far and Wide
B.Online News Attracts More People
C.Reading Habits Change with the Times
D.Good News Beats Bad on Social Networks
19-20高一·浙江杭州·期末
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【小题1】How much should people pay for a month it they buy the newspaper for half year?
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【小题3】What type of writing is the text?
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Mrs. Everything: A Novel

In this instant New York Times bestseller and “multigenerational story that’s nothing short of brilliant” (People), two sisters’ lives from the 1950s to the present are explored as they struggle to find their places—and be true to themselves—in a rapidly changing world.

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Product details Publication date: June 11, 2019 Text-to Speech: Enabled Word Wise: Enabled


Measure Up: Mastering Your Career Search Like a Boss

Measure Up helps those desiring or going through career transition understand their value and how to best communicate their value.

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Information: A Reader

Information: A reader establishes a classic framework for thinking about information in humanistic terms. Together with Information: Keywords, it sets forth a major humanistic vision of the concept of information.

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【小题1】How much would you pay at least for a Kindle book?
A.$8. 99.B.$0. 99.C.$18. 34.D.$4. 99.
【小题2】Which book can help to regain a teenager’s courage?
A.Julius and MacyB.Measure Up
C.Mrs. EverythingD.Information
【小题3】Where do you probably find this text ?
A.A travel brochure.B.A book review.
C.A book-selling website.D.A science magazine.

Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation. The “quality” newspapers are often held up as an example of impartial journalism, but the Daily Mirror and the Daily Express usually impress newspapermen even more because they both sell about four million copies every day. British families generally buy a newspaper every morning and frequently take two or three on Sundays, but the vast circulation figures obtained are not only due to the Englishman’s thirst for news.Because the newspapers are all published nationally, copies can be delivered everywhere at the same time.

Though people abroad often know the names of the national papers, they seldom realize that there is another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own finance and many of them are very profitable.

These papers are written almost entirely for readers interested in local events — births, weddings, deaths, council meetings and sports — but the content is naturally influenced by the kind of community they serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighbourhood and it does not get out of date as quickly as national news. If there is no room for it in this week’s edition, an item can sometimes be held until the following week.

The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items are carefully chosen to attract local readers, the businessmen are grateful for the opportunity to keep their products in the public eye.

Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions. But they can often be of service to the community in expressing public feeling on local issues. A newspaper can sometimes persuade the council to take action to provide better shopping facilities, improve transport in the area and preserve local monuments and places of interest.

【小题1】The Daily Mirror impresses newspapermen more because_____.
A.it has a larger circulation than many other famous papers
B.it is of better quality than many other papers
C.it is sold nationally
D.it is delivered everywhere in Britain
【小题2】Local papers are preferred by readers who_____.
A.are interested in newsB.are much interested in local events
C.want to get news as quickly as possibleD.work in churches and clubs
【小题3】According to the passage,businessmen would like to advertise in papers if _____.
A.the papers are well writtenB.the news items are carefully chosen
C.the news involves themD.the papers are popular and can attract readers
【小题4】The last paragraph implies(暗示)that ______.
A.local papers seldom comment on politics
B.local papers can sometimes influence policy making
C.local papers are more concerned about their own communities
D.local papers do not take sides on problems of national importance

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