In an attempt to win back old customers, restaurants and companies often introduce new menu items or new flavors. Most of these are successful with customers because they have always been researched and tested by companies before they meet the public. However, there are still some that are so unpopular with customers and they fail so badly as a product that they become infamous.
One of the most well-known marketing failures happened in 1985 with New Coke, a soft drink created to replace the original Coca-Cola flavor. The Coca-Cola Company tested several new flavors and found that people always preferred a sweeter soda. As a result, the CEO decided that the sweeter soda would replace the original Coca-Cola drink.
Many customers, however, soon started to express their dissatisfaction with the new drink. The Coca-Cola Company received over 1,500 angry telephone calls every day. The Coca-Cola Company actually employed special experts to talk to customers because they were so angry and sad about the change. Some Americans were buying old Coca-Cola drinks from overseas where the new drink had not yet been introduced. And in some parts of America people were so angry that they emptied bottles of New Coke into the street.
So many people were unhappy with Coca-Cola’s new drink that the company decided only three months later to return to the old Coca-Cola drink. On July 10,1985, the Coca-Cola Company said that it would bring back the old Coke and rename the drink “Coca-Cola Classic” or “Coke Classic”. Thousands of customers phoned the company to express their support.
Even today, business experts are interested in this case. Even though the Coca-Cola Company had carefully tested and experimented with New Coke before introducing it to customers, the New drink was still very unpopular. So, what did Coca-Cola do wrong? It seems the company simply did not understand customers’ deep historical and emotional attachment to the drink.
【小题1】Why do companies usually introduce new menu items?A.To attract past customers. |
B.To attract new customers. |
C.To attract elderly customers. |
D.To attract customers with special needs. |
A.New Coke is sweeter. |
B.New Coke is more acidic. |
C.New Coke’s color is lighter. |
D.New Coke’s bottle is bigger. |
A.Why New Coke failed in America. |
B.The harm New Coke did to people’ s health. |
C.How customers acted in answer to the introduction of New Coke. |
D.The comparison between sales of New Coke and the original one. |
A.In May 1985. | B.In April 1985. |
C.In June 1985. | D.In July 1985. |
A.The reasons why New Coke succeeded overseas. |
B.The history of the Coca-Cola Company in the 1990s. |
C.The difference between New Coke and Coke Classic. |
D.The importance of people’s feelings about old products. |
You could dunk (泡一泡), twist, lick or bite it. Though consumers have no agree mention the best way to enjoy Oreos, a kind of sandwich cookies, the ways of eating the cookies are really so attractive.
Food scientists and specialists in the field of sensory studies, however, can offer some research-backed methods for gathering pleasure from an Oreo.
The 40 billion Oreos produced each year are commonly sweet, but they also pack a certain amount of fat. And as food scientists know, sugar and fat make a winning mixture if you reaiming to inspire your brain’s reward system.
But Oreos don’t attract you with taste alone; scents have a huge impact on the eating experience. When you bite into an Oreo, chemicals in the cookie release odor ants into the air inside your mouth. These scents flow to your nasal cavity (鼻腔), where they interact with smell receptors (感受器) and enter your brain’s decoding (解码) process. Your brain is likely to find those smells delightful, says Charles Spence, a professor of experimental psychology at the UK’s University of Oxford. Spence says chocolate and vanilla are two of the world’s most liked smells.
Childhood memories are probably another key driver of our Oreo enjoyment. Foods that stimulate memories have been linked to positive emotions, suggests a paper. So, whether you’re a dunker, a twister, a licker or a fast snacker, you might boost your cookie experience by stimulating simpler, more carefree moments, and eating like you’re a kid again. Oreos might remind you of that period of your life when you were looked after. Biting into an Oreois like your brain saying: Somebody loves you.
【小题1】How do Oreos attract consumers?A.By plenty of fat. | B.By lots of sugar. |
C.By the eating ways. | D.By the huge production. |
A.Chocolates. | B.Chemicals. | C.Cookies. | D.Scents. |
A.People are keen on Oreos. | B.Oreos make people satisfied. |
C.People tend to look after others. | D.Oreos invite childhood memories. |
A.Food & Science. | B.Life & Health. |
C.Art & Entertainment. | D.Business & Technology. |
The item of traditional tea processing techniques and social practices in China was added to the intangible cultural heritage list of UNESCO in November, 2022.
China’s traditional tea processing techniques are mainly concentrated in four tea-growing areas, namely South and North of the Yangtze River, and Southwest and South China.
China is the hometown of tea, and the inclusion of the Chinese tea into the world cultural intangible heritage list will help build the cultural foundation for a community with a shared future for mankind.
A.Tea-drinking is considered to be an important part of Chinese culture. |
B.Promoted by tea culture, China’s tea industry is also developing rapidly. |
C.It has become the 43rd Chinese item on the intangible cultural heritage list. |
D.China is not only the largest producer of tea, but also the largest consumer. |
E.The practice of making friends through tea-related activities is very common in China. |
F.It will also help the world deepen its understanding of the fine traditional Chinese culture. |
G.There are over 2,000 kinds of tea for people to drink in China, thus forming different customs. |
Do you waste food?
How much food do you buy each week? Are you someone who fills your fridge and cupboards with treats so that you'11 always have something to eat and so that you'll never go hungry?
Throwing away unwanted food has become a big issue in the developed world. While some of us throw away unwanted items, people in other parts of world face food shortages and are starving.
You may think supermarkets are mainly to blame for this mountain of food. After all, they do cast stuff that's past its sell — by — date. They've also been criticized for encouraging customers to buy more than they need.
In Denmark, a woman called Selina Juul has been working hard to tackle this problem. She convinced some supermarkets to stop selling their items in quantity so that people bought only what they needed. She's set up an education program in schools.
A.People buy more than they need and throw too much away. |
B.Or maybe, you're efficient with your shopping, only buying what you need. |
C.But the biggest contributor to food waste is us. |
D.Clearly, we need to think twice when shopping. |
E.We simply need to stop throwing away food and enjoy it instead. |
F.This has helped create a 25% reduction in food waste. |
G.It's shocking that a third of the world's food is wasted each year. |
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