From The Reader to National Treasure, TV programs seeking to take advantage 【小题1】Chinese audience’s growing interest in traditional culture had a great year in 2017.

During a time 【小题2】 hiring famous pop stars and using silly gimmicks (噱头) have become major trends in drawing younger Chinese viewers, no one ever expected that these slow-paced and serious shows focused on Chinese tradition and culture would 【小题3】 (accept) so widely. But the fact is that shows like Chinese Poetry Conference and Letters Alive quickly climbed to 【小题4】 top of the national TV ratings. The popularity of this type of program shows that many Chinese 【小题5】 (be) eager to learn more about traditional culture.

While Letters Alive and The Reader invite people from all walks of life 【小题6】 (read) letters, essays or poems written by respectable writers and other great people, National Treasure focuses on the 【小题7】 (attract) stories and history behind national-level cultural relics (遗物)．

One reason for these shows’ being 【小题8】 (huge) successful might be their human focus. Literary works 【小题9】 (share) in these shows talk about real life and they also appeal to regular viewers rather than just literature lovers. Though National Treasure focuses on introducing ancient 【小题10】 (treasure), it focuses more on the human stories behind them.

Letters as a way of communication have long given way to phone calls and WeChat messages. 【小题1】, a TV show, Letters Alive, is helping bring this old way to keep in touch back 【小题2】the present.

Letters Alive took【小题3】 (it) idea from a UK program, Letters Live, released in 2013. Both 【小题4】 (show) feature famous actors and actresses, but there are no eye-catching visual effects or any regular showbiz(娱乐圈) activities. Instead, it’s just a live event 【小题5】 remarkable letters selected from a wide time span and a diverse range of subjects are read. There is, for example, a passionate letter from Huang Yongyu to playwright Cao Yu 30 years ago to criticize his lack of 【小题6】(create).

Every letter is like a small piece of history. By hearing them 【小题7】 (read), it’s as if we are being sent back in time to experience a moment that we would otherwise never have had the chance to.

【小题8】 (compare) to published texts, letters also 【小题9】(natural) come with a personal touch. As well as celebrating the pain, joy, wisdom and humor, Letters Alive 【小题10】 (commit) to promoting Chinese literature since first run.

A CCTV history program that mixes documentaries and drama with variety shows in 【小题1】 hope of promoting the protection of prized cultural legacies (遗产) has become a hit. National Treasure is the first Chinese TV program 【小题2】 (take) this unique approach. It consists of 10 episodes (集) airing on Sundays on Channel Three of CCTV.

Each episode exhibits three of the 【小题3】 (fine) cultural treasures in China, each presented by a celebrity and an expert who 【小题4】 (act) as ''national treasure keepers''. Yu Lei, producer and director of the show, said, ''The treasure keepers tell the stories behind the pieces and uncover the mysteries 【小题5】 surround them, so that audiences can come to appreciate not only their beauty, but also their cultural 【小题6】 (significant). ''

Nine major museums are participating, 【小题7】 (range) from The Palace Museum to Liaoning Provincial Museum. As for the treasures' selection criteria, Yu said the show tries to take【小题8】 account historical, artistic and scientific values. ''The pieces featured on the show are 【小题9】(possible) not all the so-called representative pieces in these museums, but they should represent some historic periods and reflect an important point in history. ''

The roles of national treasure keepers in the first episode 【小题10】 (play) by Tony Leung Ka-fai, Li Chen and Wang Kai on December 3, 2017.