On hearing the words “Just do it!”, you will know there is a Nike product nearby. If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”-This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
“Always Coca-Cola.”-Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”
“Share moments, share life.”-This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!
【小题1】What would be the best title for the text?| A．Just Do It! | B．Slogan And Brand | C．Famous Slogans | D．What Is A Good Slogan? |
| A．A good advertising slogan should draw people’s attention. |
| B．A brand should have an advertising slogan just as people have eyes. |
| C．An advertising slogan is as important to a brand as eyes are to a person. |
| D．An advertising slogan acts as the eyes of a brand. |
| A．people | B．the happy moments | C．photos and beauty | D．Kodak film |
A． | B． |
C． | D． |
Obviously, you want to make the most of your precious time, to squeeze every last drop out of the days. Here we’ve rounded up the best events for you and your family to enjoy in June in Shanghai.
Dog Day Saturdays
On the first Saturday of the month, The Rooster (Jing’an) throws a backyard party where dogs are welcome. There will be free hot dogs, Flying Dog Beers and dog treats for the little buddies. Donations will also be collected for local animal rescue group, Best Friends China.
June 6, 3~5p.m., RMB 50. The Rooster (Jing’an).
Shanghai International Literary Festival
The undisputed literary event champion of Shanghai is back! Every type of author is set to appear at this year’s fest, including legendary Chinese American writer Amy Tar (The Joy Luck Club and The Bonesetter’s Daughter), Internet business expert Duncan Clark (Alibaba: The House That Jack Ma Built), the Anthill founder Alec Ash (Wish Lanterns: Young Lives in New China) and many more. Stay tuned for our full festival preview and author features.
June 10 ~ 22, various times, RMB 85 or RMB 150 (for literary lunches). Glam.
Mom to Mom Sale
Sell or stock up on clothes, toys, books, strollers and other family goods at this twice-a-year market organized by Shanghai mothers. Sellers will contribute 15 percent of all their profit to the charity group, Heart to Heart.
June 21 ~ 22, 2-6p.m. (Sun.) 10a. m. ~ 2p. m. (Mon.), free entry. Shanghai Racquet Club.
Vivienne Westwood — Get a Life
The iconic fashion designer is the subject of this crossover exhibition of Chinese contemporary art and eco-friendly fashion inspired by Westwood’s strong stance towards a climate revolution. Participating artists include Sun Xun, Wu Junyong and Zhang Ruyi.
Until June 28, free entry. Chi K11 Art Museum.
【小题1】What do Dog Day Saturdays and Mom to Mom Sale have in common?| A．They are organized annually. | B．They take place at the same time. |
| C．Participants can support charity work. | D．Participants are admitted free of charge. |
| A．Jack Ma | B．Alec Ash. | C．Bonesetter’s daughter. | D．Joy Luck. |
| A．Dog Day Saturdays. | B．Shanghai International Literary Festival. |
| C．Mom to Mom Sale. | D．Vivienne Westwood — Get a Life. |
Charlie Chaplin as the Little Tramp eats his shoe for Thanksgiving dinner while trapped in a snowstorm in this endearing silent film classic from 1925. Watch this one if you’re in the mood to see a leather shoe prepared and eaten as if it were a delicious turkey. It makes you thankful for what you have!
One True Thing (1998)
Meryl Streep was nominated (提名) for an Academy Award for her performance in this movie as a wife and mom who struggles with cancer. Renée Zellweger plays the grown daughter who has to come home to help with the holiday. The two try to hold the family together, especially during a tense Thanksgiving meal when guests get all the attention.
A Charlie Brown Thanksgiving (1973)
Return to the iconic moment when Lucy pulls the football away from Charlie Brown right as he’s about to kick it. Life is hard, but in this animated film, sweetness wins when the Peanuts group prepares a Thanksgiving feast, complete with jelly (果冻) beans.
Planes, Trains and Automobiles (1987)
This John Hughes comedy starring Steve Martin and John Candy is already a Thanksgiving classic for many. Neal ends up rerouting the plane because of a snowstorm. As he struggles to find a way home for Thanksgiving, he gets stuck with extremely positive Del.
【小题1】What could The Gold Rush remind many viewers of?| A．The thankfulness for something you have. |
| B．The sweet memories of good old days. |
| C．The history of football games. |
| D．The origin of animated films. |
| A．The Gold Rush. | B．One True Thing. |
| C．A Charlie Brown Thanksgiving. | D．Planes, Trains and Automobiles. |
| A．They tell interesting family stories. |
| B．They are all related to Thanksgiving. |
| C．They describe some holiday activities. |
| D．They are all based on the authors’ own lives. |
Driver Wanted
Clean driving license(执照).
Must be of smart appearance.
Age over 25.
Apply to(申请): Capes Taxi, 17 Palace Road, Royston.
Air Hostesses for International Flights Wanted
Applicants(申请者) must be between 20 and 33 years old.
Height: 1.6 m to 1.75 m.
Education to GCSE standard.
Two languages. Must be able to swim.
Apply to: Recruitment(招聘) office, Southern Airlines, Heathrow Airport West. HR 37 KK.
Teachers Needed
For private language school.
Having college education.
Teaching experience unnecessary.
Apply to: The Director of Studies, Instant Languages Ltd. 279 Canal Street, Royston.
【小题1】What prevents Jack, an experienced taxi driver, working for Capes Taxi?| A．Fond of beer and wine. | B．Punished for speeding and wrong parking. |
| C．Unable to speak a foreign language. | D．Not having college education. |
| A．Driving for Capes Taxi. | B．Working for Southern Airlines. |
| C．Teaching at Instant Languages Ltd. | D．None of the three. |
| A．She once broke a traffic law and was fined |
| B．She can’t speak Japanese very well. |
| C．She has never worked as an air hostess before. |
| D．She doesn’t feel like working long hours flying abroad. |
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