On hearing the words “Just do it!”, you will know there is a Nike product nearby. If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”-This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
“Always Coca-Cola.”-Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”
“Share moments, share life.”-This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!
【小题1】What would be the best title for the text?| A．Just Do It! | B．Slogan And Brand | C．Famous Slogans | D．What Is A Good Slogan? |
| A．A good advertising slogan should draw people’s attention. |
| B．A brand should have an advertising slogan just as people have eyes. |
| C．An advertising slogan is as important to a brand as eyes are to a person. |
| D．An advertising slogan acts as the eyes of a brand. |
| A．people | B．the happy moments | C．photos and beauty | D．Kodak film |
A． | B． |
C． | D． |
