What Can We See in a Logo?

We see hundreds of logos on signs, vehicles, websites, and even on the clothes we wear. All of these logos are designed to attract our attention.【小题1】However, a recent research supports the idea that remembering what a logo looks like is a very difficult task.

Researchers gave 85 students a simple assignment to draw the logo of a well-known company from memory. Surprisingly, only one student in the study could accurately draw the logo from memory.【小题2】Researchers have developed a theory that they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as “attention saturation(注意力饱和)”.【小题3】

Even though the brain is accustomed to ignoring unnecessary details, it is programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as “gist memory”, which means that our brains remember the basic idea without all of the details.【小题4】. In fact, familiarity with a popular logo can even make people feel more comfortable about purchasing or using certain products.

Logos are everywhere we look today. A fancy design or a thoughtful color combination may be a good start for a logo concept, but there are other factors to consider.【小题5】A clever design may be interesting, but most people will forget the details—especially if our brains have nothing to say about it.

Soon there will be a Review Blitz! In a month, we are searching for reasonable reviews that reflect your sincere opinions. Just keep in mind that the deadline for your reviews is October 23, 2023.

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Give a brief summary of the book. Avoid explaining the entire plot or telling your reader how the book ends.

Inform the reader what you like or dislike about the book.

Recommend the book to specific readers. Does the book lend itself well to older teens? Would science fiction enthusiasts show interest in this book? It’s helpful for readers to think about the book in light of other books they’ve read.

Remember that it’s okay to have a strong opinion! Don’t start sentences with “I think”, “I believe” or “In my opinion”.

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You’ll receive these prizes before December 28, 2023.

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