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“Data is the new oil.” Like the sticky black thing, all those Is and 0s are of little use until they are processed into something more valuable. That something is you.

Five of the world’s ten most valuable companies are built on a foundation of tying data to human beings. Google and Facebook want to find out as much as possible about their users’ interests, activities, friends and family. Amazon has a detailed history of consumer behavior. Tencent and Alibaba are the digital wallets for hundreds of millions of Chinese; both know enough about consumers to provide widely used credit scores. Those with a good Zhima credit score, provided by Alibaba, enjoy discounts. Those without receive few offers. In other words, data are used to decide what sort of access people have to services.

That data are valuable is increasingly well-understood by individuals, too, especially because personal information is so often leaked(泄露)or stolen. The list of companies that have suffered some sort of data leak in 2018 alone reads like a roll call of household names: Facebook, Google, British Airways and so on. Such events have caused a switch in the public understanding of data collection. People have started to take notice of all the data they are giving away.

Yet few people have changed their online behavior or exercised what few digital rights they possess. Partly this is because managing your own data is time-consuming and complex. But it is more because of a misunderstanding of what is at risk. “Data” is an abstract concept. Far more solid is the idea of identity. It is only when “data” is understood to mean “people” that individuals will demand responsibility from those who seek to know them.

The fossils of past actions fuel future economic and social outcomes. Privacy rules and data-protection regulations are extremely important in protecting the rights of individuals. But the first step towards ensuring the fairness of the new information age is to understand that it is not data that are valuable. It is you.

【小题1】The example of Zhima credit scores is mentioned to show __________.
A.data help companies target their services
B.credit scores change people’s way of life
C.Alibaba gains popularity among customers
D.people prefer to be offered discounts
【小题2】What has caused a change in the public understanding of data collection?
A.The development of companies.B.The history of consumption.
C.Cases of data leak and theft.D.Lists of household names.
【小题3】People don’t protect their data well mainly because __________.
A.they find it time-consuming and complex
B.they are not fully aware of its importance
C.they have no access to their personal data
D.they are afraid of taking responsibility
【小题4】What is the author’s purpose in writing the text?
A.To defend companies’ use of data.
B.To show the economic value of data.
C.To call for more regulations to protect data.
D.To advocate a new way of thinking about data.
18-19高二下·福建·期末
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Cosmetic surgery (整容手术) is not something to be entered into lightly. Unfortunately, in this modern world, we have become confused by very narrow standards of beauty. Images of celebrities who never seem to age are seen everywhere these days. We forget the fact that most of these images are the result of super photo manipulation (处理), driven by the incredibly powerful beauty industry. We are all different — why should we all look the same? Isn’t there more to life than undergoing surgery in order to have the same boring face that everybody else wants to have?

—Dr Elisabeth McKenna, Psychologist

Yes, it’s fake! That’s what I told my friends when they started asking me about my nose job. I’d always been sensitive to my nose, but it took me a long time before I decided to go for cosmetic surgery. I took advice from several doctors and after careful consultation I finally decided to have it done. I had been saving money from my part-time job and my parents helped me out with the rest. It was quite expensive but I don’t regret a penny of it. In fact I wish I’d had it done a few years ago. I’ m sure I wouldn’t have been teased so much at school.

—Debbie Caron, Student

It makes me really angry to think of the millions of people who spend a fortune on cosmetic surgery. Surgery should be carried out for medical purposes, not vanity (虚荣心). I would rather all the money spent on cosmetic surgery was available to treat people around the world who are in need but can’t get proper medical treatment. Furthermore, there are thousands of under-qualified surgeons out there who only care about getting as rich as possible and as quickly as possible. They don’t care about the psychological and physical damage they do. The whole industry makes me sick. We should do something to ban it.

—Danny Glass, Student

【小题1】What does Dr. Elisabeth McKenna suggest?
A.Cosmetic surgery often goes wrong.
B.Don’t be fooled by “perfection”.
C.The beauty industry needs improving.
D.It’s necessary to set new standards of beauty.
【小题2】What did Debbie Caron’s cosmetic surgery bring to her?
A.More friends.B.More self-confidence.
C.More worries.D.More job opportunities.
【小题3】How does Danny Glass feel about those who have cosmetic surgery?
A.They should be treated as patients.B.They should be ashamed.
C.They can have a new start.D.They hurt themselves badly.
【小题4】What would be the best title for the text?
A.The mystery of cosmetic surgeryB.The future of cosmetic surgery
C.Hard talk — cosmetic surgeryD.A new fashion — cosmetic surgery

The wallet is heading for extinction. As a day-to day essential, it will die off with the generation who read print newspapers. The kind of shopping — where you hand over notes and count out change in return — now happens only in the most minor of our retail (零售的) encounters, like buying a bar of chocolate or a bottle of milk, from a comer shop. At the shops where you spend any real money, that money is increasingly abstracted. And this is more and more true, the higher up the scale you go. At the most cutting-edge retail store — Victoria Beckham on Dover Street, for instance — you don’t go and stand at any kind of cash register. When you decide to pay, the staff are equipped with iPads to take your payment while you relax on a sofa, which is nothing more or less than excellent service, if you have the money.

But across society, the abstraction of the idea of cash makes me uneasy. Maybe I’m just old-fashioned. But earning money isn’t quick or easy for most of us. Isn’t it a bit weird that spending it should happen in half a blink of an eye? Doesn’t a wallet — that time-honoured Friday-night feeling of pleasing, promising fatness — represent something that maters?

But I’ll leave the economics to the experts. What bothers me about the death of the wallet is the change it represents in our physical environment. Everything about the look and feel of a wallet — the way the fastenings and materials wear and tear and loosen with age, the plastic and paper and gold and silver, and handwritten phone numbers and printed cinema tickets — is the very opposite of what our world is becoming. The opposite of a wallet is a smart phone or an iPad. The rounded edges, cool glass, smooth and unknowable as a pebble (鹏卵石). Instead of digging through pieces of paper and peering into comers, we move our fingers left and right. No more counting out coins. Show your wallet, if you still have one. It may not be here much longer.

【小题1】What does the author intended to show with the example of buying chocolate and milk?
A.Goods like chocolate and milk should be sold only in comer shops.
B.Now people seldom use cash unless making small purchases.
C.People won’t bother to buy daily groceries with cash.
D.The new generation no longer needs wallet.
【小题2】What makes the author feel uncomfortable nowadays?
A.Spending money is so fast and easy.B.Saving money is no longer necessary.
C.The pleasing Friday-night feeling is fading.D.Earning money is getting more difficult.
【小题3】What can we infer from the passage about the author?
A.He is resistant to social changes.
B.He is against technological progress.
C.He feels unwilling to part with the traditional wallet.
D.He feels insecure in the ever changing modern world.
【小题4】Which of the following is the best tide for the passage?
A.Wallet: A Thing of the PastB.Changes in Payment Trends
C.Cash No Longer UsefulD.Age of Wallet Coming to an End

In its reaction to reports that its Kindle business is exiting the Chinese mainland market, Amazon said customers can still buy Kindle devices through online and offline, while some of its devices have been sold out in the mainland.

No one knows whether customers bought all its products or the company produced too few, leading to the sellout, but it is obvious that Kindle has shut down several online sales channels, forcing many in China to put their Kindles up for sale.

On the other hand, Data shows the number of digital readers was higher than before. The total market value of the digital reading industry grows 21.8 percent over that in 2019.

The reason for the industry’s growth even as Kindle drops is the Smartphone existing everywhere. When it can meet most daily needs, why would one want a Kindle device? In fact, all electronic devices that specialize in single functions are fading out, be it Kindle, MP3 or MP4 players. Even tablets account for only one-tenth of mobile devices sales because one cannot use one to make a phone call.

Besides, Kindle itself has problems. The electronic books that can be bought are expensive, while Kindle Unlimited, a program that allows customers to read any number of eBooks for a monthly subscription (订阅) fee, seldom includes new titles.

In a nutshell, while electronic reading is a booming (繁荣的) market, the market for electronic reading devices is shrinking. That’s why many jokes that the only function left for a Kindle device is to act as a cover for a steaming cup of instant noodles.

Of course, Kindle offers some very good professional resources for scholars, while also allowing users to install an electronic dictionary to let them read in different languages. That’s why many users are saddened and hope Kindle does not disappear forever. Maybe Kindle can find a way to reinvent itself and continue serving its customers.

【小题1】Why have the Kindle devices been sold out according to the passage?
A.The reason is unknown.B.Too many offline private deals.
C.Kindles are out of stock presently.D.The government takes some measures.
【小题2】What can we know about electronic devices?
A.Tablets provide call function.B.MP3 and MP4 are more popular.
C.Smartphones are multifunctional.D.Kindles are equipped with the latest books.
【小题3】What does the underlined word “shrinking” in paragraph 6 mean?
A.Increasing.B.Disappearing.C.Promoting.D.Decreasing.
【小题4】What can we know from the last paragraph?
A.Users are disappointed with Kindle.B.Kindle must reinvent itself to get back.
C.Kindles will quit from market for ever.D.Electronic dictionaries can’t be got in Kindle.

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