Many young people would like to make a booth(货摊)to do business on the street in the name of entrepreneurship(创业精神)and sell lemon. It might seem like an easy sell-kids offering cool drinks. Some entrepreneurs offer their tips on how to make money from this.
Joe Mansueto, founder of the investment company Morningstar, sold lemonade as a kid. "You should always pay attention to customers," he said. "When somebody's walking down the street, get out from behind the booth, greet them, talk to them and just make friends with them to attract more customers."
However, his two sons decided to sell a different drink. When they were 8 and 10, his boys sold cocoa outside their home. The great thing about business is that there are really no rules. You can be creative and try something different, Mansueto said.
But it wasn't enough for US representative Mike Quigley and his older brother to sell drinks. They sold old books at the booth and would rent them out for customers to read while they enjoyed their drinks.
Adam Ochstein, founder of StratEx Partners, a human resources service company, gave frequent visitors cards which were printed with a lemon. Every five drinks, customers got one card which allowed them to pay less than half of the next drink. However, they didn't price the drinks. "If you want to give nothing, give nothing. If you want to give $2, give $2. I think we had let the adults give more money than they probably would like to, "Today, he suggests kids use social media for marketing. He said, "It can tell people where the booth is going to be and what unique specials you're running."
【小题1】What is paragraph 2 mainly about?A.How to set up a big company. |
B.How to attract more customers. |
C.How to make friends with others. |
D.How to tell apart rich customers. |
A.By selling cocoa outside their home. |
B.By renting used books to the customers. |
C.By making friends with his customers. |
D.By lending new books to his customers. |
A.Giving visitors free drinks |
B.Giving visitors cards with a lemon |
C.Taking advantage of social media |
D.Allowing customers to pay less money |
A.Street business | B.Marketing fashion |
C.Service culture | D.Social activities |
Proper arrangement of classroom space is important to encouraging interaction. Most of us have noticed how important physical setting is to efficiency and comfort in our work.
We are in the twenty-first century now, but step into almost any college classroom and you step back in time at least a hundred years. Desks are normally in straight rows, so students can clearly see the teacher but not all their classmates.
With a little imagination and effort, unless desks are fixed to the floor, the teacher can correct this situation and create space that encourages interchange among students. In small or standard-sized classes, chairs, desks, and tables can be arranged in a variety of ways: circles, U-shapes or semicircles.
A.It’s impossible for students to make up small groups in large lecture halls. |
B.In courses that regularly use a small group format, students might be asked to stay in the same small groups throughout the course. |
C.The assumption behind such an arrangement is obvious: Everything of importance comes from the teacher. |
D.College classroom space should be designed to encourage the activity of critical thinking. |
E.Large classes, particularly those held in lecture halls, unfortunately, allow much less flexibility. |
F.The primary, goal should be: for everyone to be able to see everyone else. |
Practical Guides to Gift Giving
Many people find special occasions and holidays to be stressful. Trying to get the right gift for everyone is no easy task. To make your life easier during those times, follow these simple tips:
Don’t go overboard in trying to find the most perfect gift. If you try way too hard, it creates resentment and extreme disappointment if the recipient’s reaction is not what you have hoped.
Avoid buying cosmetics (化妆品) for people whose taste you don’t know.
Avoid giving large items for the home such as paintings or furniture.
Include a gift receipt whenever you can. If the recipient does not like the gift, he or she will really appreciate the opportunity to return it or exchange it for something they like.
A.Keep it simple and reasonable. |
B.Start looking for a gift in advance. |
C.Choose proper presentation and packaging. |
D.How you give is as important as what you give. |
E.Some people feel guilty buying things not absolutely necessary. |
F.Most people are very picky about the brands, fragrances and colors. |
G.It puts the recipients in a really bad position if they don’t like your gift. |
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