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Since App Store was set up, it has been selling consumers one simple thing choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.

Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon(优惠券) for one thing: There’s so much choice; it might be easier to give up than to choose.

It isn’t consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.

So what is the way forward? It may well be to turn less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.

Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar-carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.

Up to now, too much choice in digital media has only one solution: the algorithm(运算法则). But we' ve seen the trouble with algorithms on You Tube They feed you only what you’ve already said you like, not things you may not know you re into. Worse, they have a tendency to serve up disturbing content he way forward cant simply be more or better algorithms.

Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.

As we move further into the digital revolution, what people ask for is clear: Less.

【小题1】What will too much choice of content on the market result in?
A.The shutdown of companiesB.The anxiety of consumers
C.The poor quality of productsD.The slowdown of economy
【小题2】Which of the following statements is TRUE according to Paragraphs 4 and 5?
A.Content companies should withdraw their offerings online
B.Content companies should post their offerings on App Store
C.Content companies adopt different methods to narrow the consumers focus
D.Content companies open their own streaming services on You Tube
【小题3】How do algorithms probably respond to consumers needs?
A.They make a better choice for themB.They help to remove disturbing content
C.They change their interest in digital mediaD.They fail to offer what they possibly like
【小题4】What is the authors attitude towards limiting the choice consumers have
A.Approving.B.Skeptical
C.Opposing.D.Neutral
2019·湖南·一模
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In the summer of 2019, Tomas Quinones was undertaking a seven-day “bikepacking” trip, covering some remote desert in Southern Oregon, US. His trip had been marked with the usual minor troubles. But there had also been those moments of unexpected kindness from strangers.

On the last day of his trip, he was riding down a dusty track when he came upon a man lying unconscious on the desert floor. Quinones tried to give him some water with little success. Luckily, he called the emergency rescue team and an ambulance arrived within an hour. “I never had a doubt about what I would do,” he said. Quinones, who’d received some gestures of help over the course of his trip, paid it forward.     

The odds are, if you’ve spent any time in the wild, you’ll have experienced these gestures of kindness from strangers or given them yourself too even if they were nothing so dramatic as the aid given by Quinones.

So what is it about being outside in nature that makes people want to help others? The first explanation is that in the wild, there may not be any other help. According to the “bystander effect”, the more people who are in the presence of someone needing help, the less likely any of those people are to actually provide it.

But another idea is that there is something about nature itself that seems to promote “prosocial” attitudes. As a recent study suggests, exposure to nature can promote feelings of transcendence-a sense of connection to other people, to the world around us and to the universe.

When we take adventure into the wild, we are easy to get hurt. And that makes us look at the world differently. So, in the wild, where we lose our normal possessions, surroundings and identities, we seem more willing to go the extra mile for someone. It’s in nature that we can learn new things about humanity.

【小题1】What can we know about Tomas Quinones’ trip in 2019?
A.He passed on the kindness he’d received.B.He was saved by a fellow traveler.
C.He got tost for some time in the desertD.He came across unexpected dangers.
【小题2】Why does the author write about Tomas Quinones’ story?
A.To suggest the unstoppable power of nature.B.To highlight the risks of traveling alone.
C.To introduce a common phenomenon.D.To question connections between people.
【小题3】What might happen if many people were present when somebody needed help, according to the “bystander effect”?
A.They might offer help immediately.B.They might be unwilling to help.
C.They might encourage others to help.D.They might blame the person in need.
【小题4】Why are we more likely to help strangers when in the wild, according to the text?
A.Exposure to nature boosts our confidence.
B.We are more clear-headed in natural environments.
C.Fear promotes our desire for connection with nature.
D.Feeling small in the wild makes us tend to act big.

Whenever we see a button, we want to press it because we know that something will happen.This is true in most cases, for example, on a doorbell.But some buttons are actually fake (假的), like the “close” button on a lift.

Many people are in the habit of pressing the “close” button because they don't have the patience to wait.But lifts' “close” buttons are a complete trick, at least in the US—the doors will not close any faster no matter how hard you press.

It started in the 1990s when the Americans with Disabilities Act was passed in the US, making sure that all lifts stayed open long enough so that people with disabilities could enter safely.Only repair workers can use the buttons to speed up the door­closing process if they have special keys.

But to normal lift riders, the buttons aren't completely useless.According to psychologists, fake buttons can actually make you feel better by offering you a sense of control.

“A sense of control is very important.It reduces stress and increases well­being,” said Ellen J.Langer,a psychology professor at Harvard University.Experts also added that a lot of buttons that don't do anything exist in our lives for this same purpose.

For example, pedestrian crosswalk buttons don't live up to their names either.Pressing them used to help make the traffic signals change faster, but that was before computer­controlled traffic signals were introduced.

But psychologists found it interesting that even when people are aware of these little “white lies”, they still continue to push fake buttons because as long as the doors eventually close, it is considered to be worth the effort.

【小题1】What is the author's purpose in writing the text?
A.To describe different fake buttons.
B.To explore the functions of fake buttons.
C.To analyze various habits of pushing buttons.
D.To explain the disadvantages of fake buttons.
【小题2】What can we learn about the “close” buttons on a lift in America?
A.They work when people press them hard.
B.They were designed for a sense of control.
C.They never speed up the door­closing process.
D.They take the safety of the disabled into account.
【小题3】What can we infer about pedestrian crosswalk buttons?
A.They can make people feel better.
B.They help computers work faster.
C.They can control the traffic signals.
D.They help pedestrians cross safely.

Barbara and I were having dinner with four friends of ours. As the evening progressed, one friend talked about his struggle with a sister, who, at the age of 30, often quarreled with him. That prompted another friend to share how his brother was over dependent on his 70-year-old mother. He explained that he didn’t know how his brother would survive after his mother died. Another friend shared a situation with his 40-year-old sister who didn’t have a job and was regularly financially rescued by them. A fourth friend complained about a sibling (兄弟姐妹) who at 35 couldn’t make a basic decision and spent most of his time going to watch motor racing. By the time we finished dessert, I commented, "I wonder if this is just what occurs in most families?'

And then, as Barbara and I drove home, the thought struck me: the problem with families is that all of us come from one!

Adult sibling relationships in families are like the weather-stormy at times, unpredictable and destructive. You may have a distant relationship with a sister. Perhaps you and your brother are no longer in contact with each other. Whatever your situation, I’d like to offer a couple of thoughts that might help you weather the storm.

Everyone comes from a less than perfect family. So you are not alone in dealing with your family relationships. The question is this: how will we respond to a sibling who is not making wise choices?

First, stop trying to change your sibling. At some point, you may have to let him or her be who he or she is. Second, give up your “911” job in your sibling’s life. If you have a tendency to take responsibility for his or her life by rescuing him or her, resign from that role. Third, ask for help from some friends. Gather a couple of wise friends and ask them to give you some guidance. Finally, if your sibling continues making unwise choices, a formal intervention by family members may be necessary.

【小题1】Why does the author mention his friends’ experiences in paragraph 1?
A.To make a comparison.B.To introduce the topic.
C.To present his observation.D.To show sympathy for them.
【小题2】What can we learn about the author’s friends?
A.They liked complaining to the author very much.
B.They all had close relationships with their siblings.
C.They were always dissatisfied with their personal life.
D.They were all facing difficult situations with their siblings.
【小题3】What do the underlined words in the third paragraph probably mean?
A.Predict storms and bad weather.
B.Find a safe place to hide from a storm.
C.Gather a group of friends to get some guidance.
D.Improve your relationships with your adult siblings.
【小题4】What are you advised to do if your brother continues making foolish choices?
A.Take action to stop him.B.Just leave him alone.
C.Take charge of his life.D.Call “911” for help.

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