Online shopping has become very popular in recent years. It’s a brand new way for shopping, and at the same time, it saves money because items sold online are much cheaper. Therefore, customers from different countries are changing their ways of shopping. As for some wise men, they find another way to save much more money-using online coupons（优惠券）to shop. Online coupons enable them to get the items they want to buy much cheaper.

As we all know, sometimes manufacturers, shops, restaurants and entertainment clubs will provide special offers. For example, a shirt asks for $100, but if a coupon is used, the customers may get the shirt at $90. Sometimes, by using a coupon, one can luckily get a free product. Online coupons work in the same way; online shoppers get discounts by using online coupons.

In this case, you are advised to do some research to make sure whether there is a coupon or vouchers（代币券）concerned with the items you want to buy online. Then comes the point where to find online coupons. Usually there are three ways:

1. Find the official websites of the brands. To promote sales, some brands will offer online coupons on their own websites.

2. Visit the special coupon websites. There are special websites where coupons from many shops, restaurants and so on are gathered. Buyers input（输入）keys of coupons they are fond of, and thousands of related coupons in different cities in America will be listed. To narrow down your list, just click the district you are located in.

3. Pay attention to some social websites. To let more people know coupon information, some shops will show their information on social websites where a lot of online buyers visit.

Because information on the Internet often cannot be cleaned in time, much invalid information will be searched out. So when you find a proper coupon, please don’t get carried away. Read the information carefully, ensuring that they have not expired（失效）yet. If interested, you can visit Couponeed. com to find coupons and save money.

One of the biggest challenges faced by brick- and-mortar retailers（实体零售店） in recent years has been the" showrooming". Driven by the desire to get the best prices, many shoppers are now visiting stores to check on products that interest them, only to leave and then buy the items online. The new trend is forcing retailers to find out new ways to keep consumers from leaving their stores for cheaper prices online.

Smart phones have pushed showrooming into the front. Shoppers no longer have to wait until they get home to see if they can find a cheaper price for the products they're considering buying. With smart phones, consumers can now compare online prices with those of brick-and-mortar stores while still inside a retail store. If they can find what they're seeking with less money online, the majority will seek the first exit. A recent study showed that 45 percent of consumers shopping at brick-and-mortar stores walk out and make their purchase online for a discount of as little as 2. 5 percent.

This puts pressure on retailers to provide both an in-store experience worth staying and an online presence that can attract shoppers who are showrooming in other businesses.

To cut down on showrooming, many retailers are adopting new methods to keep shoppers in their stores. Among the steps they're taking are price-matching guarantees that allow shoppers to pay a discounted price if they find it cheaper online. This ensures that even a showrooming shopper can make the purchase in the store regardless of whether he finds the cheaper price online.

Another popular method of fighting against showrooming is to give shoppers the ability to buy something online and pick it up at the store. This reduces shipping costs and gets customers in the store, where they may be encouraged to make an additional purchase.

It is also important for businesses to take into consideration what makes shoppers purchase something in a store rather than online, and meet those needs. Research has found that more than 8 in 10 Americans consider the most important aspects--being able to take the goods home immediately and the ability to touch and feel them when they are deciding to purchase in a store rather than online.