Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.
But while fans of these singers are thinking highly of the awards(奖) and the performance by the Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese culture’s “going abroad”, saying it may leave foreign audiences with a poor impression(印象) of Chinese pop music, and even Chinese culture.
The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business view rather than a cultural view. The professional promoters behind the duo have developed a clear strategy(策略) to promote the duo and their works, not just this particular song. Little Apple was originally released(发行) to promote the duo’s film Old Boys: The Way of the Dragon.
From the very beginning a marketing strategy was used to promote(提升) the song, which immediately went viral on the Internet due to its repetitive rhythm(重复的韵律),easy-to-remember lyrics(歌词), simple and funny dance and, most importantly, grass roots (草根) nature. The video accumulated(积攒) more than 1 billion bits on China’s major video websites.
Although the song was generally disliked by music professionals who criticized(批评) it as “musical junk food”, Little Apple’s popularity nationally paved the way(为…铺平道路) for promoting the duo internationally.
【小题1】The writer’s attitude to the song of Little Apple is ________.
A.opposed(相反的) | B.negative(消极的) |
C.objective(客观的) | D.critical |
A.Little Apple | B.Chopsticks Brother |
C.Zhang Jie | D.American singers |
A.Little Apple’s popularity is also a success of marketing strategy |
B.Little Apple is generally thought nothing by the AMA |
C.Little Apple is really popular with all people in China |
D.Little Apple was originally released as a pop play on the Internet |
Known as the ‘Elphi’ by the locals, the Elbphilharmonie is a beautiful tower of glittering glass sitting atop an old warehouse by the banks of the river Elbe. The plaza(露天广场)is open to the public an from the middle of the city’s tallest building, you can gaze across the harbour, miles of rooftops and passing ships below.
The main concert hall seats over 2000 people and is one of the most advanced music venues in the world. Two smaller concert halls are used for jazz, world and contemporary music. In addition, if you’re unbelievably rich, you can buy one of the 45 luxurious apartments lying within the building.
Construction began in 2007 with a budget of €241 million and a two-year period. Fast forward ten years, the building eventually opened with a final price tag of over 800 million!
I consider myself very lucky that the Elbphilharmonie opened during my time living in Hamburg, but unfortunately I haven’t yet been able to attend a concert. Everything is sold out for six months! For now, I’m content to visit the plaza to enjoy the impressive view over the docks and see the innovative architecture up close. Hopefully one day soon, I’ll be lucky enough to grab a last-minute concert ticket!
【小题1】What does “it” in Paragraph 1 refer to?
A.Germany | B.Hamburg |
C.A new concert hall | D.Its celebration of classical music |
A.A hall | B.A river |
C.A tower | D.A warehouse |
A.The new concert hall can hold 3000 people at least |
B.The construction of the new concert hall is perfect |
C.It took a longer time and more money to build the concert hall |
D.The majority of audience are likely to pay for the luxurious apartments |
A.I was invited to visit it |
B.Few concerts have been held |
C.The performance was well received |
D.People find it easy to get concert tickets |
Sirine Jahangir has been singing, writing and playing instruments since she was a little girl. She was badly injured in a traffic accident by the time she turned 5, so now the teen uses her gift “as a way to — not escape, but to help me through”. Not only did her passion get her through some difficult times, but when she was 14 it also brought her to the “Britain’s Got Talent” stage, where she impressed everyone with her performance.
Sirine was totally paralyzed by the time she was 10 years old. While her parents and doctors have tried to find treatments for her, there isn’t much they can do. So her parents focused on helping her adjust to her new life, which was when her dad said she was first introduced to music. “I remember one day, we were driving in the car. This is about when she was getting to the stage where she couldn’t look out the window anymore to see things, and I didn’t know what to do. I just put the music on really loud. She started singing in the car, and she was so happy. And then she just found happiness every time I put music on,” her father said.
It didn’t take long for them to realize Sirine had tremendous talent. When she appeared on “Britain’s Got Talent”, she told everyone just how much her passion means to her. “I guess music heals me,” she said. “That’s just what I live by, and music is my thing.” Then she headed over to the piano, where she played the piano and sang beautifully enough to bring the audience to tears! Unsurprisingly to everyone but Sirine, all four judges voted her into the next round of the competition!
Afterward, she said, “I can’t even say it’s a dream come true, because I didn’t even dream of it at any point... I never thought that would be realistic in my life.”
【小题1】What can be learned about Sirine Jahangir from Paragraph 1?A.She was born with disabilities. |
B.She experienced a traffic accident when she was fourteen. |
C.Her performance on the stage turned out to be a success. |
D.She performed on the stage at the age of ten. |
A.By putting the music on while driving. |
B.By teaching her to write songs. |
C.By singing songs together with her. |
D.By taking her to the “Britain’s Got Talent” stage. |
A.Making her dream come true. | B.Bring her happiness and passion. |
C.Earning her both fame and fortune. | D.Helping her escape away from reality. |
A.Optimistic and honest. | B.Creative and gifted. |
C.Courageous and responsible. | D.Talented and passionate. |
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