Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics(批评家)seem to hate them because they have so much money to throw around. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays.

The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods is largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the incidents and disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmers is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn't forget is the “small ads.” What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” column(栏目) but by far the most fascinating section is the personal or “agony” column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

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How many times have you started to make changes in your life, study a certain topic, or start a certain project, only to stop after a short while? 【小题1】 In order to achieve something, you need the driving force. So how to get it? Here are a few tips that can help you.

【小题2】

It is easier to display motivation (动力) in connection with short-term goals. When it comes to long-term goals, it is always hard to keep the motivation for a long period of time, unless you have strong determination. This is why it is wiser to start with small goals, which you can finish quite fast. After learning to awaken motivation and increase the ambition (抱负), you can proceed to bigger goals.

Make your goal very clear

【小题3】 The more specific it is, the easier it would be to focus on it and awaken the necessary motivation.

Make workable plans

With small steps that are easy to follow, insist on taking at least one step a day. This will give you confidence, making you believe the goal is within your reach. 【小题4】

Read encouraging quotes

I suggest that you read a few in the morning and again at night, before you go to sleep. 【小题5】 You can write down a few or save them in your phone.

So, what are you waiting for? If you want to make changes in your life you need to start them now, this very moment, and not tomorrow.

In the summer of 2017 I had a firework go off in my right hand and ended up losing my index finger, middle finger, end of my ring finger and end of my thumb. All in all it was still a good day because I was still alive and knew it could have been a lot worse.

When I got to the hospital my parents were already supporting me as soon as possible. A day later my brother flew across the country leaving his job to be there for me. Seeing that really opened up for me that family is the best thing you can have-but that is not why I’m writing this story.

I am doing this for people to see that the biggest competitor in life is that person who looks back at you in the mirror. In this world you are what you believe you are. If you want to tell yourself that you are stupid or you are not good-looking, that’s what you are going to be. But if you look in the mirror and want to tell yourself you are great or you are going to make a difference in this world, then make it happen.

Ever since this accident, I had some rough moments but I learned to see the bright side of it. I learned not to regret it because it made me the person I am today. And that person is a 17-year-old kid who believes that if you work hard enough, be what you want to be, and have faith in yourself, anything is possible. Everything happens for a reason. For that reason, I still work the rest of my life achieving my dreams and trying to be known as the person I see myself as, because the reward at the end will be greater than anyone can possibly imagine.