You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it — Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It’s a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don’t know when a conversation you overhear is just a performance.
【小题1】The two attractive young women were talking so that they could _____.A.get the sweater at a lower price |
B.decide on buying the sweater |
C.be admired by other shoppers |
D.be heard by people around |
A.a very popular male singer |
B.an advertising agency |
C.the brand name of clothes |
D.a clothing company in Rome |
A.Traditional advertising will soon disappear in the market. |
B.The MTV generation tends to be more easily influenced by all kinds of ads. |
C.Undercover marketing will surely be banned soon by the government. |
D.That traditional advertising is too direct may lead to its decreasing effectiveness. |
A.Two Attractive Shoppers |
B.Lorenzo Bertolla Sweaters |
C.Undercover Marketing |
D.Ways of Advertising |
Over the years, there has been a rising trend in the popularity of volunteer vacations and a rapid increase in the number of people interested in volunteering while traveling. Here are a few established organizations for you to choose.
The United Nations Volunteers (UNV) program is a United Nations organization that contributes to peace and development through volunteerism worldwide. Based in Bonn, Germany, UNV is active in around 130 countries every year. Anyone who is concerned about world peace and development is welcome.
Contact online: https://www.onlinevolunteering.org/en/ opportunities
Volunteers In Asia (VIA) is an independent, non-profit organization aimed to increase understanding between the US and Asia. Based in San Francisco, VIA provides two kinds of programs. VIA’s Asia Programs offer Americans the chance to live and volunteer in Asia. while VIA’s Programs enable East Asian university students to participate in programs in the US.
Contact online: https://viaprograms.org/contact/
Meals on Wheels originated in the UK. It’s a program that delivers meals to individuals at home who are unable to purchase or prepare their own meals. This type of service requires many volunteers with a good knowledge of basic cooking to prepare the meals.
Contact online: https://www.mealsonwheelssa.org.au/
Big Brothers Big Sisters offers a range of mentoring programs (指导计划) to meet the needs of Canadian children and families. In the traditional one-to-one mentoring programs, one youth and one adult mentor meet twice a month for at least one year. Big Brothers Big Sisters also operates group mentoring programs for teenagers and clubs for newcomer Canadian youth. Volunteers are in demand all the year around.
Contact online: https://bigbrothersbigsisters.ca/
【小题1】Which might one choose to promote the understanding between the US and Asia?A.The United Nations Volunteers. | B.Volunteers in Asia. |
C.Meals on Wheels. | D.Big Brothers Big Sisters. |
A.One youth and one mentor meet at least once a month. |
B.It operates clubs for children from local communities. |
C.It works with schools to operate group mentoring programs. |
D.Volunteers can register at any time of the year. |
A.A college student in the gap year. | B.A traveler on a one-week tour. |
C.A government official working in the UN. | D.A newcomer to Canada to make money. |
Turn a great night into a truly memorable one with our hospitality packages. From dining in Edinburgh Castle to sampling the finest Scotch Whisky, we have a range of options available. Each package below includes a ticket to The Royal Edinburgh Military Tattoo 2024 Show, Journeys, at Edinburgh Castle. | 2024 HOSPITALITY PACKAGES Make you Journey s experience extra special with Tattoo Hospitality. BOOK NOW | |
THE ROYAL GALLERY DINING EXPERIENCE Only available in August, enjoy a delicious dining experience in The Royal Gallery overlooking the Edinburgh Castle Esplanade. LOCATION Edinburgh Castle Esplanade PRICES FROM £600.00 | THE GATEHOUSE PACKAGE Enjoy authentic Scottish dining presented especially for you.This exclusive dining experience is located in Edinburgh Castle’s historic Gatehouse. LOCATION Edinburgh Castle PRICES FROM £700.00 | THE WITCHERY DINING EXPERIENCE New for 2024, this package offers an intimate dining experience in Edinburgh’s renowned fine-dining restaurant The Witchery.LOCATION The Witchery by the Castle PRICE £970.00 |
THE CASTLE PACKAGE A location like no other. Experience a pre-Show dining experience within Edinburgh’s famous fortress and enjoy a glimpse behind the scenes before the Show begins.LOCATION Edinburgh Castle PRICES FROM £323.00 | THE ROYAL GALLERY RECEPTION Enjoy our Show from the best seats in the house then join fellow guests, performers and dignitaries at a post-Show drinks and canapés reception held in The Royal Gallery.LOCATION Edinburgh Castle Esplanade PRICES FROM £415.00 | FLAVOURS OF SCOTLAND Designed for those that love whisky and those that want to find out more, Flavors of Scotland will immerse you in the world of Scotch Whisky.LOCATION The Scotch Whisky Experience, Royal Mile PRICES FROM £212.50 |
【小题1】All of the hospitality packages provided above ______.
A.contain a ticket to the 2024 Military Tattoo show |
B.are available through the whole year of 2024 |
C.offer delicate handmade Scottish souvenirs |
D.include a well-planned tour around Edinburgh Castle |
A.£1200 | B.£1940 | C.£646 | D.£830 |
A.The Witchery Dining Experience | B.The Royal Gallery dining experience |
C.Flavours of Scotland | D.The Royal Gallery Reception |
Copenhagen is home to fantastic art. Follow this guide to find the best artistic hideouts in the city.
Arken Museum of Modern Art
In the south of the city is a special building that houses works by Andy Warhol, Damien Hirst, and Anselm Reyle. It’s the impressive exhibitions (展览) (most recently Vincent van Gogh and Pablo Picasso) that attract the crowds, so be sure to check out the latest lineup in advance.
www. arken. dk
Louisiana Museum of Modern Art
Located 25 miles north of Copenhagen, the museum was once an old villa (别墅) that Jorgen Bo and Vilhelm Wohler t turned into a creative getaway. The grounds are also home to a dreamy terrace (露台) (great for lunch or sunset drinks). Inside, the modern art heavy hitters are all there: Picasso, Kandinsky, Warhol, Kahlo, and Hockney.
www. louisiana. dk
Glyptotek
Carl Jacobsen, an art collector, started the Glyptotek in 1897. Housed in several amazing villas, including gardens and a rooftop terrace, the museum houses more than 10,000 works of art. There is something for everyone. While there is too much to cover in a day, free guided tours focus on the history and the highlights, like the biggest collection of paintings by French artists Cézanne, Monet, and Renoir.
www. glyptoteket. dk
Hirschsprung Collection
Ostre Anlæg park is where you’ll find the personal collection of Heinrich Hirschsprung and his wife. There are lovely 19th- and 20th-century paintings from the Danish Golden Age. The recent exhibition of paintings includes a collection of works from international artists. Their creativity shows a more modern painting style, breaking away from the paintings in the Danish Golden Age.
www. hirschsprung. dk
【小题1】What can people do at Arken Museum of Modern Art?A.Watch musical shows. | B.Enjoy Picasso’s works. |
C.Take photos of Monet. | D.See some amazing villas. |
A.Vilhelm Wohlert. | B.Andy Warhol. |
C.Carl Jacobsen. | D.Damien Hirst. |
A.www. arken. dk. | B.www. louisiana. dk. |
C.www. glyptoteket. dk. | D.www. hirschsprung. dk. |
组卷网是一个信息分享及获取的平台,不能确保所有知识产权权属清晰,如您发现相关试题侵犯您的合法权益,请联系组卷网