From the day she was born, she has been your treasure. Now our craftsmen have created this extremely attractive locket (纪念盒吊坠), a unique present from Danbury Mint, to represent your love for her.

The beautiful double-sided locket has a pair of hearts — representing you and your daughter — on one side, and a beautiful heart pattern on the other. The locket shines with eight diamonds, and she’ll really love the distinctive heartfelt message inside. The locket is plated (镀) in luxurious 18ct gold and presented on a trace chain, which can be worn up to 20 inches in length. It will arrive in an attractive presentation box, perfect for gift-giving.

This complex piece of jewellery makes the perfect gift! The My Daughter Forever Locket can be yours to give for only £90, payable in three monthly installments of £30; postage and handling is £7.80 no matter how many you order. Your satisfaction is guaranteed. If you or your daughter are not delighted, you may return the locket within 90 days for a FULL refund — including our postage and handling charge!

Go to www.danburymint.co.uk or call now on 0344 557 1000. Alternatively, post your order form to the following address: Danbury Mint. Davis Road, Chessington KT9 1SE.

Attention: Our locket is also available for your granddaughter!

Whether it’s a supermarket or a car commercial, many of the prices you experience are likely to have something in common. Prices are more likely to end in .99 more than any other pair of numbers — and certainly more than the even .00. We probably don’t think twice about buying something for $5.99 or $16.99, but it is a little strange when you think about it. Why aren’t prices just even dollar amounts? Is it a carefully organized marketing plan to get you to spend more?

Well, basically … yes. But there’s really nothing that is carefully planned about it. It’s actually pretty simple. “It’s a type of psychological (心理的) pricing,” says Julie Ramhold, a consumer (消费者) expert. “Because we read from left to right, we pay less attention to the end of the number versus the beginning.” This is especially effective if you’re just quickly reading several prices in a row. Therefore, the first number will definitely stand out to you more.

Of course, we still know that $9.99 is basically ten dollars, not nine dollars. But the $.99 trick takes advantage of the way our brains process prices. When we see a price of $9.99, we associate it as part of the $9-$9.99 range rather than the $10-$10.99 range. “Consumers don’t want to go beyond a certain type, so even a penny less may make a huge psychological difference,” explains Subimal Chatterjee, a successful and respected teaching professor of Marketing at Binghamton University School of Management.

This strategy is especially effective when it’s a change in the number of digits (数位). $99.99 is just inside the two-digits range, so it seems like a score … even though you basically are paying a hundred dollars. And, of course, the sellers are getting the most money they possibly could within that lower range, because 99 cents is only a cent below the higher range.

How to bargain in the sales

Shops use a lot of clever tricks to make you feel like you are getting a bargain, so you need to be wise to avoid that. This is especially true when there’s a special offer on something you want to buy. 【小题1】 Or some trainers that you love are half-price.

Shops run special offers several times a year to sell their old stock and make way for new things. They hope that people will buy things without really thinking it through because they don’t want to miss out on a good deal. 【小题2】 Say you’re at the grocery store. The gallon of milk, which is on your list, isn’t an impulse(冲动) buy. The candy bar that you throw in your cart, after spotting it on the shelves in the checkout line, is an impulse buy.

It is worth getting a really good deal. There are times when shopping during a sale can be a good idea, and some grown-ups save up for expensive items like furniture or kitchen appliances. 【小题3】 Unfortunately, shopping in the sales isn’t always that simple. Sometimes it’s hard to tell if you’re getting a good deal. For example, some shops offer a discount, or a free item, when you buy two or more of something. 【小题4】 However, on most occasions, you just end up spending more money than you intended and end up with more things than you need.

It’s tempting to buy things we don’t really want or need, just because they’re on offer. Most sales only last for a short time, which shops do on purpose to hurry customers into buying without thinking it over. 【小题5】