The Canadian town of Churchill is well-known for its arctic (北极的) wilderness. This town of extremes is home to about 900 year-round residents. However, 500, 000 tourists, more or less, flood here throughout the year.

In this setting, there’s a special find in a simple shipping container just outside the town. It’s a new project called Rocket Greens, led by the Churchill Northern Studies Centre(CNSC). Rocket Greens has successfully demonstrated the possibility of planting fresh, leafy produce regardless of seasons or weather conditions.

Erin Greene, a Churchill resident since 2015, became one of the first subscribers to Rocket Greens’s CSA (Community Supported Agriculture) program. “When I first moved here, it was very hard to get good-quality fruits and vegetables. We would never get fresh herbs and never see things like Swiss chard or kale,” recalls Greene, who says she now maintains a healthier diet and has become more self-sufficient as a result of the program.

In addition to Rocket Greens, CNSC has set up a seeding project for community garden support. This involves planting seedlings during the late fall and early spring that have been distributed to local community members free of charge in summer. Due to the short growing season and the challenging agricultural conditions, this seeding project offers a head start. “Community members can receive plants at no charge. It’s an educational tool to learn how to seed a field properly and how to grow your own food in your own home,” explains Dylan McCart, director of CNSC. This year’s seeding program will include a variety of crops such as peas, corn and peppers to make up for the traditional vegetables that are typically planted during Churchill summers.

“Considering the challenges of operating in a remote location like Churchill, we were one of the first ones to be able to do it, so it’s great that we were able to have that vision at that time. And it’s still successful today,” McCart says.

The recent spread of “fake news” may make it seem like misinformation is a relatively modern invention. But falsehoods (假话) and wild claims have been part of human culture for about as long as it’s existed. This is because misinformation originates with, and is spread by, fellow humans.

When you’ve ever had to communicate an important, but complex, issue to a general audience, you may have a sea of the most reliable data, the most elegant PowerPoint slides and the full backing of every famous expert in the relevant field. And yet, you can still be less persuasive than someone whose entire argument is: “A guy I met down the pub told me something different.”

In a perfectly sensible, logical world, someone who is loosely connected with a certain field or industry wouldn’t have the same influence as actual data, or the leading experts in the field. But humans aren’t perfectly sensible, logical creatures and neither is the world we live in.

The ability to think rationally and analytically is a relatively recent addition to our mental abilities (in the evolutionary sense). And it costs our brains a lot of energy and effort, The more established, fundamental systems in our brain, which shape memory and learning, are heavily reliant on emotion. The more emotionally stimulating something is, the easier it is to remember. That’s why we can spend months revising the material for a crucial school exam, but struggle to remember any of it once we’ve passed. Meanwhile, the embarrassing tine we slipped and landed on our backside in the school canteen. that memory will last until our dying day.

The most determined sceptics (无神论者) will often say, “Facts don’t care about your feelings,” which is correct. But feelings don’t necessarily care about facts either. And ultimately, feelings have more of a say in what we think and do. And that’s why your mate down the pub can seem more believable than a pile of published research.

True, people remember what you wear. After a social event, we all remember the woman in red, or the man with the top hat. On the red carpet, Hollywood hopefuls take advantage of this reality by wearing outfits designed to be discussed and displayed on the front pages of newspapers. But in terms of making a good impression, being memorable is not just about novelty or fashion, but attraction, both physical and emotional, often in opposite order of importance.

In a 2020 study, Andre Ndobo found people tended to remember the extremes: both attractive and unattractive faces. He acknowledged that one suggested explanation was that both are characterized by distinctive features that promote facial recognition when compared with faces of average attractiveness. But while distinctiveness is memorable, beauty is skin deep. Accordingly, the way you are remembered by others is often not about what you wear and how you look but about the way you make people feel.

Professional interaction can create positive personal memories. Adrie A. Koehler, in a piece entitled “In the Eye of the Beholder” (2017), found that when asked to recall their best learning experience, many students discussed a memorable teacher. What made the teachers memorable? According to the students, memorable qualities included not only teaching styles, but also interpersonal skills and positive qualities such as a sense of humor.

We can relate to the results of this study when recalling people who are memorable in our own lives. They are not always people who we believed to be the smartest or most believed, but often those who made us feel the most comfortable, and who were most interested in us. Sincere interest is uniquely attractive. Not only will you remember what someone said, but they will also remember you, fondly.

Regardless of what we wear or how we look, we are always naturally more appealing and approachable when we focus on others and when we are genuine rather than simply sociable. Remember that, and others will remember you.