阅读下面短文，根据短文内容填空。在未给提示词的空白处仅填写1个适当的单词，在给出提示词的空白处用括号内所给词的正确形式填空。

One study shows that the media can play an important role in 【小题1】 (build) an image of a modern person. Some people are so interested in a “perfect” image in the media that they try 【小题2】 (they) best to become as good as that “perfect” image. Actually, that is not necessary. The truth is 【小题3】 those who think themselves less attractive should pay more attention to books rather than looks.