Americans always attach great weight to the business of the country. President Coolidge’s statement, “the business of America is business.” Still points to an important truth today—that business institutions have more prestige(威望) in American society than any other kind of organization, including the government. Why do business institutions possess this great prestige?

One reason is that Americans view business as being more firmly based on the ideal of competition than other institutions in society. Since competition is seen as the major source of progress and prosperity by most Americans, competitive business institutions are respected. Competition is not only good in itself, it is the means by which other basic American values such as individual freedom, equality of opportunity, and hard work are protected.

Competition protects the freedom of the individual by ensuring that there is no monopoly (垄断、垄断者) of power. In contrast to one, all-powerful government, many businesses compete against each other for profits. Theoretically, if one business tries to take unfair advantage of its customers, it will lose to competing business which treats its customers more fairly. Where many businesses compete for the customers’ dollar, they cannot afford to treat them like inferiors(下属) or slaves.

A contrast is often made between business, which is competitive, and government, which is a monopoly. Because is competitive, many Americans believe that it is more supportive of freedom than government, even though government leaders are elected by the people and business leaders are not. Many Americans believes, then, that competition is as important, or even more important, than democracy in preserving freedom.

Competition in business is also believed to strengthen the ideal of equality of opportunity. Competition is seen as an open and fair where success goes to the swiftest person regardless of his or her social class background. Competitive success is commonly seen as the American alternation to social rank based on family background. Business is therefore world as an expression of the idea of equality of opportunity in America rather than the aristocratic(贵族的) idea of inherited privilege in many other countries

When ice cream maker Adrienne Borlongan first experimented with a White Rabbit flavor, she thought it tasted like “cheap vanilla (香草)”. A few weeks after she added it to her Los Angeles shop, Wanderlust Creamery, visitors showed little interest. But when Borlongan posted a photo of an ice cream cone wrapped in White Rabbit-branded paper, word quickly spread on social media.

The candy, first produced in Shanghai in the 1940s, is known for its red-white-and-blue packaging and is beloved by kids all over China. And when Chinese people began to live in other countries, their love for the white, creamy candy went with them.

Soon after Borlongan posted that photo, people were driving to Wanderlust from all over California. Since then, White Rabbit has been the mainstay of Wanderlust’s ice cream lineup and is regularly sold out in their webshop.

But the story of the ice cream is about way more than taste — it’s about the power of nostalgia (怀旧) and eye-catching branding. White Rabbit’s origins date back to a business called the ABC Company, founded in Shanghai in 1943. It was later sold to the state-owned Guan Sheng Yuan Food Group, which owns it to this day.

The mix of colorful wrappers and the sweet milky taste proved a winner. Kids from Beijing to Hong Kong grew up on the sweets, and it also became a national symbol of the country — most famously, US President Richard Nixon was given some when he made his historic visit to China in 1972.

As for the flavor? The creamy consistency (黏稠度) actually comes from milk, and there’s a piece of rice paper between the candy and the wrapper to prevent melting. Over the years, White Rabbit has tried out other flavors, including red bean and peanut. But it’s the first version that has the most nostalgia connected to it.