How Football Has Changed in the Last 50 Years

Football is the most watched and played sport in the world. English teams like Manchester United and Liverpool have a global appeal that has made them some of the most valuable brands in sport.

It’s said that the Champions League claims the title as the most-watched annual sporting competition. 【小题1】 That makes it significantly bigger than the NFL’s Super Bowl, which sees 100 million people tune in each year. As for its development, here’s how football has changed in the last 50 years in dress code and broadcasting.

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If you remember England winning the World Cup back in 1966, you may recall most football fans attended matches in a shirt and jacket. 【小题2】 You’ll see almost every fan wearing the colors of their team in a match.

That trend started in the 1970s as sportswear brands began to sign contracts with teams to produce their uniforms. 【小题3】 However, they were still in the minority. It became more popular through the 1990s after clubs spotted the commercial opportunity to sell them to fans.

TV

【小题4】 From the 1980s, more and more games were shown on TV. It was the birth of the Premier League that changed this, as Sky Sports agreed to pay significantly more than any other broadcaster to air games in the UK.

Since then, TV money has helped to fund huge investments in new talent, stadium upgrades, etc. For example, the perfectly green grass is partly a result of making the game look better on television, and wasn’t commonplace back in 1970. 【小题5】

On June 15, the 100-day countdown to the Hangzhou Asian Games, the medal of the 19th Asian Games was released. The medal of the 19th Asian Games is named Shan Shui, which is another core element of the Asian Games, along with the official emblem (徽章) Tides Surging, mascots Congcong, Chenchen, Lianlian, color system Meeting the World and torch Eternal Flame. It is an important addition to the overall aesthetic (审美) of the event.

Shan Shui is characterized by the ceremonial jade (玉) Cong in the Liangzhu Culture(5,300BC-4,300BC). This square jade, integrated with a round medal, is truly unique and highly recognizable.

Shan Shui presents the geographical features of Hangzhou. By using prominent lines, the picture scroll of Hangzhou is outlined on the front side of the medal with misty hills on three sides and the city on one side, a rippling lake, and wavelike mountains beyond. The back side is shaped like a square seal, which means the athletes leave a beautiful mark on the Hangzhou Asian Games,

Shan Shui expresses the character of Hangzhou as the capital of ecological civilization, with natural landscape, clear water and green hills, creating invaluable assets, casting gold and silver medals.

Shan Shui shows the sportsmanship of climbing the heights. Reaching the top, one will become even higher. On the way to the summit, athletes strive hard, challenge themselves, and overcome one peak after another.

The medal will be made by painting, milling, trimming and polishing, gold and silver plating effect treatment, and protection treatment. The medal ribbon (绶带) will be hand-sewn on both sides using weave technology and environmentally friendly printing techniques. The bridge shaped buckle at the top of the ribbon highlights the Jiangnan characteristics of the water town and the bridge town. The linking method adopts the raw ear structure of the spring buckle shaft (弹簧扣轴) to fix the ribbon inside the medal.

The New York Times states that cheerleading is the fastest growing girls sport, yet more than half of Americans do not believe it is a sport, In addition, they fail to distinguish between sideline cheerleaders and competitive ones. Sideline cheerleaders' main goal is to entertain the crowd and lead them with team cheers, which should not be considered a sport. While competitive cheerleading is rather a different one.

A sport, according to the Association of Cheerleading Coaches and Advisors, is a "physical competition against an opponent, governed by rules and conditions under which a winner is declared, and primary purpose of the competition is a comparison of the relative skills of the participants." It is obvious that cheerleading follows these guidelines.

Just as basketball and foot ball have guidelines for competitive play, so does competitive cheerleading. The whole routine has to be completed in less than 3 minutes and 15 seconds and the cheerleaders are required to stay within a certain area. Competitive cheerleaders goal is to be the best, Just like gymnasts, they are awarded points for difficulty, technique, creativity and sharpness. Cheerleading is a team sport so without cooperation and synchronization, first place is out of reach.

According to the National Center for Catastrophic Sport Injury Research, cheerleading is the number-one cause of serious sports injuries to women. Emergency room visits for cheerleading are five times the number for any other sport, partially because they do not wear protective gear. While many athletes are equipped with hip pads, knee pads, shin guards or helmets, smiling cheerleaders are tossed into the air and spiral down into the arms of trusted teammates, The fliers must remain tight at all times so that their bases can catch them safely.

Also because cheerleading is not yet recognized as a sport by many schools. neither proper matting nor high enough ceilings are provided to ensure safety, Instead. the girls use whatever space is available. More recognition of competitive cheerleading as a sport would decrease the number of injuries.