Top three beautiful bookstores in the world:

• City Lights

City Lights, an independent bookstore-publisher combination (联合) specializing in world literature, the arts and polities, is still one of the world’s greatest bookshops since its establishment by the poet Lawrence Ferlinghetti. It became well-known for publishing Allen Ginsberg’s important poem Howl and other poems. Having been a gathering place for American literary icons (偶像), like Jack Kerouae and Allen Ginsberg, this “Literary Landmark” attracts booklovers from across the country and around the world to browse (浏览) and read.

• Shakespeare & Company

Originally established in 1919 by Sylvia Beach, Shakespeare Company is a combination of a bookstore and a reading library, specializing in English- language literature. In the 1920s, the store was a meeting point for literary icons such as Ezra Pound, Ernest Hemingway, William S. Burroughs, James Joyce and Ford Madox Ford. Located in the 5th Arrondissement, in Paris’s Left Bank, the current store was opened in 1951, named after and in honor of the earlier store that closed during World War Ⅱ.

•   Selexyz Bookstore

The 800-year-old Dominican church in Maastricht has been turned into one of the most beautiful bookshops in the world — Selexyz Bookstore. The store keeps the character and charm of the old church. It houses the largest stock of books in English in the city. Reading here is a religious experience. It is a bookshop made in heaven.

The advertising industry started with the purpose of promoting and selling goods to people who might need them. Advertising agencies would create a basic type of advertisement known as a commercial advertisement. 【小题1】

【小题2】 It was likely to be the name of a company, part of which might include the name of the place from which the product originated. For example, it could be “Shanghai Sewing Machines”, or “Tsing Tao Beer Corporation”. From the name you would know what the company sells, where they are located, and the name of the product.

Modern advertisements need something else to separate them from their competitors. To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”. For example, some advertisements may suggest that buying a car can make you free. 【小题3】 Other common ideas include happiness, wealth and success.

For many of today’s advertisers, ideas that would work in the past genuinely are not as effective now. They realize that it does not matter how attractive the idea linked with the product is — most people know that the main purpose of the advertisement is to make customers buy the product. The top advertisers of today believe that using humour as well as unusual ideas to surprise people is important. 【小题4】However, not all advertising is about selling products and services for a profit. 【小题5】 For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.