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Marketers assume the more choice they offer, the more likely customers will be able to find just the right thing. For instance, offering fifty styles of jeans instead of two increases the chances that shoppers will find a pair they really like. Nevertheless, research now shows when there is too much choice, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection.

It all began with jam. In 2000, psychologists Sheena Iyengar and Mark Lepper published a remarkable study. On one day, shoppers saw a display table with 24 varieties of jam. Those sampling the jam received a coupon for $1 off any jam. On another day, shoppers saw a similar table, but only six varieties of jam were on display. The large display attracted more interest than the small one. But when the time for purchase came, people seeing the large display were one-tenth as likely to buy as people seeing the small one.

Other studies have confirmed this result that more choice is not always better. As the variety of snacks, soft drinks and beers offered at convenience stores increases, for instance, sales volume and customer satisfaction decrease. These results challenge our opinions about human nature and the determinants of well-being.

Choice is good for us, but its relationship to satisfaction appears to be more complicated than we assumed. What’s more, psychologists and business academics have largely ignored another outcome of choice: More of it requires increased time and effort and can lead to anxiety, regret, excessively high expectations and self-blame if the choice doesn’t work out.

Without doubt, having more options enables us, most of the time, to achieve better objective outcomes. Again, having fifty styles of jeans rather than two increases the likelihood that customers will find a pair that fits. But the subjective outcome may be that shoppers will feel dissatisfied, which creates a significant challenge for retailers and marketers. Choice can no longer be used to justify a marketing strategy. More isn’t always better, either for the customer or for the retailer.

【小题1】How does the author mainly support the topic?
A.By quoting sayings.B.By giving examples.
C.By stating arguments.D.By making comments.
【小题2】Why does too much choice sometimes bring challenges to customers?
A.It always wastes customers’ time.B.It’s difficult to accept the bad results.
C.It may result in some negative feelings.D.It makes the business more complicated.
【小题3】What can we infer from the last paragraph?
A.More choice leads to shopping themselves.
B.Choice plays an important role in marketing strategies.
C.Having fifty styles of jeans is extremely better than two.
D.More choice causes the decline in consumption to some degree.
【小题4】What may be the best title for the text?
A.Less choice does harmB.More isn’t always better
C.More purchase is betterD.Less choice favors consumption
23-24高三下·四川雅安·开学考试
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Many diseases and medical conditions are caused by things out of our control. Yet experts say you can control and even prevent many of the risk factors that increase your chances of dying.

An unhealthy lifestyle can put you at great risk of heart disease and stroke(中风).Poor diet, having too much body fat and being short of physical exercise all increase your risk of heart disease —so can smoking and drinking too much wine. So doctors suggest we eat healthy foods, get exercise, stop smoking and drink less.

But there is something else you can do. And it is free and easy. Smile!

Anand Chockalingam is a heart disease specialist at University of Missouri Health Care in Columbia, Missouri. He advises his patients to smile. He says smiling is a first step in fighting stress and its sometimes harmful effects on human health.

When you feel stressed or under pressure, your body lets out many natural hormones(荷尔蒙).If you are truly in danger, these hormones can help you. However, when people are stressed for long periods of time, they may not make the best decisions about what to eat. They may overeat, smoke or drink too much. They may not get enough exercise or sleep. And all of these can lead to health problems.

Dr. Chockalingam says a smile may be one way to help. He tells his patients to smile 20 times an hour. To some, that might seem like a lot of smiling. Or some might even feel foolish — smiling for seemingly no reason. But a smile does not need drugs. It does not leave cuts like an operation. It is free and it has no bad side effects.

“Once people smile, they are relaxing, which directly lowers blood pressure, improves sugar levels in the blood. If we are smiling, we are breaking that link between stress and health.”

And it just may provide a little extra protection to everyone's heart health.

【小题1】How does smiling benefit your health?
A.By producing natural hormones.
B.By protecting you from danger.
C.By helping make wise decisions.
D.By preventing harm from stress.
【小题2】Which word best describes Anand Chockalingam's attitude towards smile?
A.Curious.B.Uncertain.
C.Positive.D.Excited.
【小题3】What do we know about smile?
A.It is the best medicine.
B.It is an effective exercise.
C.It is the only way to good health.
D.It has little bad side effects.
【小题4】What is the author's purpose of writing the text?
A.To remind people to care for health.
B.To persuade people to live a healthy life.
C.To find a solution to health problems.
D.To introduce a way of improving health condition.
The reason why women love to spend hours in shops while men prefer to be in and out of the high street in minutes can trace back(追溯) to their hunter-gathering past, find scientists.
While women spent their days gathering food, often with children, men were hunters who made plans about how to catch and kill their prey (猎物). These two ways of getting food in the past show how we shop in modern times, the study believes.
Women would spend hours trying to find the right things, because they had in the past spent ages trying to find the best quality and health-giving food. Men, on the other hand, decided in advance what animal they wanted to kill and then went looking for it. Once it was found and killed, they returned home.
Daniel Kruger, professor of the University of Michigan, said the study could be the answer to why there are a lot of collisions when couples go shopping together. He said it could also help couples to avoid fights in the shops if they understood the reasons why each sex had different ways of deciding on the perfect present.
“In modern times, women are much more likely than men to know when a specific type of item will go on sale. Women also spend much more time choosing the perfect color and texture.”
Professor Kruger said his study was important because if men and women understood each other’s shopping habits they could avoid arguments while shopping.
【小题1】What has decided the different shopping habits of men and women?
A.Different ways of keeping food in the past.
B.Different ways of eating in the past.
C.Different ways of buying food in the past.
D.Different ways of gathering food in the past.
【小题2】In comparison(比较) with men, women were less likely to_____.
A.catch the right animal and kill it.
B.spend much time on shopping.
C.choose the right color and texture.
D.know when a specific item was on sale.
【小题3】What does the underlined word mean in the fourth paragraph?
A.RequestsB.Arguments.
C.Concerns.D.Differences.
【小题4】According to Kruger, his study can help to _____.
A.develop good shopping habits.
B.avoid arguments in shopping between men and women.
C.give people tips on choosing good gifts.
D.make sure people buy safe food for children.

Could being a little overweight help you live longer? A new international analysis (分析) shows a surprising answer: while obesity (肥胖) increases the risk of dying early, being slightly overweight reduces it. These studies included almost 3 million adults from around the world, yet the results were clearly the same, the authors of the analysis said.

“If you have a medical condition, your chances, of living are slightly better if you are a bit on the heavy side,” says study author Katherine Flegal, “Several factors may contribute to this finding.”

“Heavier people may tend to see the doctor earlier,” she says, “and may be more likely to be treated according to the doctor’s advice. Obesity itself may protect the heart, or someone who is heavier might be better able to fight against a shock to the system.”

For the study, Flegal’s team collected data on more than 2.88 million people included in 97 studies. The researchers looked at the participants’ body mass index (BMI), a measure of body fat that takes into consideration a person’s height and weight.

The researchers found that, compared with people of normal weight, overweight people had a 6 percent lower risk of death. Obese people, however, had an 18 percent higher risk. For those who were the least obese, the risk of death was 5 percent lower than people of normal weight, but for those who were the most obese, the risk of death was 29 percent higher, the findings showed.

While the study found a relation between weight and the risk of early death, it did not prove a cause-and-effect relationship. Indeed, one expert warned that body weight alone cannot tell health and the risk of death.

“There are other factors that play a role in health,” says Dr. William, a professor at Louisiana State University. “BMI simply is a parameter (参数); it doesn’t take family history, smoking, fitness, and other factors into consideration.”

【小题1】What did Flegal’s team do for their study?
A.They interviewed almost 3 million adults.
B.They did 97 experiments with fat people.
C.They collected data on 2.88 million people.
D.They talked with doctors for medical conditions.
【小题2】According to the finding, the risk of death is listed from high to low as follows ________.
A.the least obese—overweight—obese—the most obese.
B.the most obese—obese—overweight—the least obese.
C.the most obese—overweight—obese—the least obese.
D.the most obese—obese—the least obese—overweight.
【小题3】Which of the following may Dr. William agree with?
A.Weight contributes to the risk of early death.
B.Weight has no relation with the risk of death.
C.BMI is only a factor to judge people’s health.
D.BMI alone can tell people’s health conditions.
【小题4】What can be the suitable title for the passage?
A.Obesity kills.B.The thinner, the healthier.
C.BMI counts.D.A bit overweight, a longer life.

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