As you can imagine, there are numerous types of advertisements in different mediums, on different channels, and with different goals for their business.

Print advertising

The first print advertisement ran in England in 1472. Since then, this type of advertising has become available in newspapers, magazines, and similar mediums of carrying a brand’s message to its ideal end users. In this advertisement method, the advertiser pays the publisher to place their advertisements in the publication.

Radio advertising

Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States. In this advertisement medium, the advertiser pays the radio station to play their advertisements during selected breaks between music or a radio show.

Television advertising

Television advertising originated in the 1940s with the promotion of practical items and political campaigns. In this advertisement medium, the advertiser pays the local or national TV network to show their advertisements during selected breaks in the network’s regular programming.

Internet advertising

Internet advertising took root in the middle of the 1990s. In this advertisement method, the advertiser pays the website owner to place their advertisements in exposed spaces that are minor to the website’s own content. Internet advertising includes video, search engine marketing, and more.

However, as you know, the advertising types above have developed dramatically since their respective origins. Some advertisements have been memorable years after they first ran.

So how do you create an advertising strategy that works fine? This blog post is about the advertisements and campaigns we can learn from.

Journalist, author and former foreign correspondent (通讯员) Jane Hutcheon knows a thing or two about conversations, and in Rebel Talk she draws on her rich experience in the art of guided conversations to help us begin and nurture conversations. Rebel Talk looks at ways to: transform poor conversation habits; speak up about problems; generate energy, passion and optimism; stop lecturing and giving uninvited advice; and most importantly, learn by humble listening.

The makings for simple skincare and medicinal home treatments can be found in your own garden or kitchen. From Earth's recipes employ pure and natural ingredients such as lily and rose and will inspire you to enlarge your herb knowledge. Beautifully photographed, this step-by-step guide explains how to use carrier oils, butters and dried flowers and is the perfect guide for anyone wanting to find a more comprehensive way of life.

Fans of Margaret Atwood, the creator of The Handmaid's Tale and more than 50 other works of fiction, poetry and essays, will be interested in her collection of essays and occasional pieces from 2004 -21. Full of wit and wisdom, Atwood focuses on subjects such as the climate crisis, freedom, debt, tech, the rise of Trump and a pandemic. Other topics include: When to offer advice to the young? (only when asked); So what if beauty is only skin deep?

If you like your fiction left-of-centre, then this book's for you. Angus Mooney struggles for most of his life, until he meets his wife, marriage celebrant Gracie (whose wedding ceremonies are anything but traditional). Just when things are starting to work out, an old guy with a terminal illness breaks into their house and asks to stay until he dies. When Angus does some research on their ‘guest’, he wakes up the next day in the ‘afterlife’.