WeChat, one of the world’s most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go. It is the first ever Chinese product to win4 gold in the iF Service Design category.

Established in 1953, the German-based iF Design Award has always been known for its “Independent, Rigorous(细致的) and Reliable” standards.

Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter. When shopping, customers use their mobile phones to scan product barcodes(条形码), view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register.

According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spend three to five minutes on queueing and payment during peak hours. With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.

In order to realize queue-less purchasing, the WeChat team greatly optimizes retailers’ in-store customer handling efficiency during peak hours, and enables overall management of the consumer traffic flow. By introducing dedicated lanes for Scan & Go, supermarkets have achieved over a five-fold increase in converting(转变) digital members within two months.

In addition to improving retailers’ checkout efficiency and providing customers with a better shopping experience, Scan & Go also combines promotion and marketing modes through Mini Programs, to help increase sales. It helps retailers(零售商) to link the online and offline aspects of their business, and has become the standard tool in China for merchants to realize digital transformation. Scan & Go is now widely used by retailers in China.

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When diners ask for the bill in an urban Chinese restaurant, they are more likely to reach for their mobile phones than their wallets. This reflects the rapid spread of mobile payment platforms,which are pushing urban China towards becoming a cashless society.

In a survey of 1,000 urban consumers conducted by the Financial Times, 98% of respondents (受访者) said they had used mobile payment platforms over the past three months. For example, Alibaba’s Alipay was the most frequently used payment platform preferred by 79% of respondents. That is a far greater proportion than those who said they used credit cards (45%) or cash (65%).

These respondents said they most often used them for payments in supermarkets and shopping malls, but they are also popular for ordering food, buying travel tickets or eating out.

Unsurprisingly, the younger the respondents, the more likely they were to have adopted this relatively young technology. While only 56% of respondents aged 35 or older said they preferred making mobile payments to paying via PC, even though almost all owned smart phones, 88% of 18 to 24-year-olds preferred paying via their mobile device.

Mobile platforms are now taking advantage of the big data resources of their parent companies to expand business,and to challenge the traditional banks. It is not surprising that China’s big banks are refusing to co-operate with the upstarts, limiting the range of services they are able to offer. On the other hand, China’s banks, especially the big four state lenders, are known to fiercely guard their turf (领域). Both regulators and China’s well-entrenched (根基深厚) banks will need to adapt if these online lenders are to succeed.