Do you know how much India struggles to gather the waste plastic water bottles? According to a Central Pollution Control Board (CPCB) report from 2012, India generates 15, 000 tonnes of plastics a day, of which the gathered ones only achieve 60%. The trashed-but-not-gathered plastic waste leads to land and water pollution. posing serious threat to the environment.
After seeing that, Ankur Chawla, a drink expert, undertook research to find a solution, after which he realised the biggest problem the country faced was disposing of plastic waste. To address it, he wanted to come up with a solution where they do not add to the problem of waste. Fortunately, Ankur was not alone. He met Bhrigu Seth who was into green farming. Both of them found that they shared a common goal and it didn’t take long for them to draft a plan of action. It is estimated that over 90 percent of aluminium(铝) drink cans in India are recycled. Instead, 70 percent of the cans are manufactured through recycled waste. After going through challenges at hand, the pair made up their minds.
Before taking the next step. both co-founders visited five-star hotels and took samples of water in aluminium cans, asking them whether they would give it a shot if something like that comes in the market. The pair received an overwhelmingly positive response. They then determined to launch Responsible Whatr, natural spring water drink packed in an aluminium can to solve the problem of waste plastic water bottles.
As one of India’s first natural spring water drink, Responsible Whatr offered an environmentally friendly and endlessly recyclable aluminium can. It’s a non-alcoholic drink that was launched with a vision for an eco-friendly future and an agenda to reduce single-use plastic pollution.
Going forward, Ankur and Bhrigu aim to cooperate with airports and ecommerce gates which would help them in directly reaching the homes of high networth individuals (HNIs). They also plan to tie up with corporate firms and cinema halls and join hands with NGOs that are fighting for the conservation of beaches and oceans.
【小题1】What inspired Ankur to conduct his research?| A．Plastics remained the major bottle material. |
| B．Uncollected plastics caused severe pollution. |
| C．Plastics accounted for most of the daily waste. |
| D．The amount of plastic waste was beyond control. |
| A．Creating a new packaging design. | B．Developing an alternative to plastics. |
| C．Launching a rubbish sorting program. | D．Increasing the recycling of plastic cans. |
| A．Removing plastic pollution. | B．Promoting aluminium cans. |
| C．Advertising non-alcoholic drinks. | D．Advocating a sustainable approach. |
| A．By cooperating with NHIs. | B．By introducing new products. |
| C．By targeting profitable NGOs. | D．By establishing diverse channels. |
