Get involved with our research

Some of our research projects rely on the generosity of people like you. Whether it’s using your home PC, taking part in a clinical trial, or simply volunteering your time for a study, you may be able to contribute to some of the ground-breaking projects which make the University of Oxford a world leader in research. Watch this space for ways in which you could get involved.

Trouble sleeping? We are looking for poor sleepers between the ages of 18 and 65. Participation will involve spending overnights in the sleep laboratory at Oxford, monitoring your sleep/wake cycle, and completing computerized tasks. If you are interested, please contact the research team at insomnia@ndcn.ox.ac.uk

We are looking for volunteers aged 18-45 with a history of lazy eye to take part in our brain scanning study. You will also be asked questions about your medical history to check your suitability for an MRI scan. Call 01865 223622 for more information.

The Oxford Vaccine Group is an independent multi-disciplinary(多学科的) clinical trials group. OVG works towards the goal of developing new and improved vaccines for the prevention of infection in adults and children. To get more information, please see the OVG website.

The Oxford Internet Institute, together with the Business School, is recruiting individuals to participate in computer-based experiments involving online surfing behavior as well as economic and political decision-making. We pay our subjects well, there are no special skills required and you don’t have to come to the lab in person. Contact us at socialscience.study@ox.ac.uk for more information.

We live in a world of advertising. Advertising is a pervasive method of marketing in society. Though the methods by which marketers advertise have changed over the decades, the role and purpose of advertising has shifted very little.

【小题1】. Whether presented in newspapers and magazines or on television or the Internet, it serves to promote a wide range of products. What is being presented to the public is usually a product or service, such as a car or camera. Yet it may also be an idea, as in "Vote for Jones", or an event, as in "Watch the World Series on this channel tomorrow!” Without advertising, people would have a difficult time knowing where goods could be bought or even certain goods or services existed.

Advertising began with town criers in ancient Greece, who called out the name of items available in the market. 【小题2】 The first printed ads appeared in England in 1480, and newspaper ads began in 1648. In the twentieth century extensive new fields for advertising opened up with the invention of radio and television.

【小题3】 For example, radio and television ads are costly. But they reach a vast audience. This makes them worthwhile and cost-effective for the advertisers. Newspaper ads can feature coupons or information that can be clipped and saved. Magazines often appeal directly to special groups, such as sports fans or teenagers. Other forms of advertising include direct mail, e-mail, billboards.

Do business owners themselves think up all those ads? For the most part, they hire qualified agencies to create their advertising. An advertising agency plans a company’s ads. It also does research. It surveys the market and tests different approaches to determine the most effective way to sell the greatest amount of the product.

How can we be sure that an ad is accurate? Two government agencies, the Federal Trade Commission and the Food and Drug Administration, check ads against false claims. The Postal Service watches for fraudulent (欺骗性的) ads sent by mail. State and local governments also have watchdog agencies. 【小题4】

The China Daily newspaper group is looking for English-language senior business editors,senior copy editors,copy editors and graphic（图表）designers to strengthen its international team.We offer a competitive salary package,free accommodation（膳宿）with utilities（公用事业）paid for 90 percent medical return,a seven-day paid leave,eleven-day public holidays and a return ticket to the country of residence.

Senior Business Editor

You must:

★assist the business editor in setting goals and working on achieving them;

★be an excellent team person who can generate ideas and think creatively and be able to rewrite totally if needed and to guide junior staff;

★ideally have been working or have worked in a position of responsibility and understand what leadership needs;

★have had at least five years’ editing experience working on editing the Business Desk and be familiar with industry software.

Senior Copy Editor

You must:

★work on shifts in the Business Desk and usually have the last word before the page is sent to print;

★edit or rewrite copy and give up-to-date headlines and captions（字幕）;

★have had at least two years’ editing experience working on editing desks and be familiar with industry software.

Copy Editor

You must:

★be good at editing or rewriting copy and writing snappy headlines and captions;

★be able to work on shifts for different pages,and usually have the last word before the page is sent to print;

★have two years of editing experience working on copy desks and be familiar with industry software.

Graphic Designer

You must:

★have excellent skills in information graphics;

★be good at illustrations and freehand drawings;

★have a good sense of typography;

★have good news judgment;

★be familiar with Macintosh software,including InDesign,Illustrator and Photoshop;

★be fluent in English.

For enquiries or to apply,write to job@cheinadaily.com.cn.