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At present, there are over 36,000 McDonald’s restaurants around the world, but it started out as a small one. The McDonald brothers, Dick and Mac, opened the first McDonald’s in San Bernardino, California in 1948. The menu included hamburgers, soft drinks, pie, French fries, milk, coffee and milkshakes. Ray Kroc, a travel salesman, visited the store and became interested in it. The brothers said that they wanted to open stores in the whole country, and then Kroc became their first franchise agent (特许经销商) in 1954. Kroc opened up a restaurant for McDonald’s on April 15, 1955. That store came with a lot of difficulties in the beginning.

After dealing with the difficulties, McDonald’s started to spread to all over the United States. The McDonald brothers wanted to show their Speed Service System-what we call fast food. Customers were served at large windows in the front of the building. The houses of the first restaurants were red and white with two golden arches(拱)on the side to make the roof look less flat.

The McDonald’s menu in 1977 shows how different its food choices are from today. What’s more, today McDonald’s have digital screens to show menus again and again.

In 1969 McDonald’s changed the style of restaurants. This change is found on the first McDonald’s in Moscow, Russia in 1990. Crowds line up outside to get their first taste of a Big Mac.

With billions of people served, McDonald’s has played an attractive role shaping international culture since its first restaurant opened.

【小题1】When was McDonald’s first set up?
A.In 1955.B.In 1954.C.In 1948.D.In 1977.
【小题2】What led Ray Kroc to be McDonald’s first franchise agent?
A.The brothers’ wish.B.His experience of running restaurants.
C.His interest in traveling.D.One of the customers’ advice.
【小题3】Why did the first McDonald’s houses have two golden arches on the side?
A.The arches can show their difference in the USA.
B.Customers liked large windows.
C.Customers enjoyed arches.
D.The arches can make the roof look less flat.
【小题4】What can we learn from the McDonald’s menu of 1977?
A.It is very popular at that time.B.It is different from today’s food choice.
C.The reason why it was popular.D.The change of McDonald’s style.
21-22高一上·重庆黔江·阶段练习
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