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Those of us who shop online may look over customer reviews to get a better sense of products we can’t judge for ourselves at a physical store. We may check out online recommendations before booking a haircut or visiting a new restaurant. But what happens if some of those reviews can’t be trusted?

The Federal Trade Commission (FTC) recently announced that it was suggesting new measures to crack down on (严厉打击) fake (虚假的) reviews and other practices used to mislead consumers. The commission published a suggested rule that would prohibit companies from writing or selling fake reviews, buying positive reviews, silencing negative reviews and more.

“Our suggested rule on fake reviews shows that we’re using all possible means to attack misleading advertising in the digital age,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement.

Research shows most people heavily rely on online reviews, but humans are also bad at telling which consumer reviews hold water and which are nonsense.

That’s potentially worrisome given that nearly one in every three reviews is fake, according to one study.

In arguing for the suggested rule, the FTC cited what action it had taken against companies that controlled reviews of their products.

In 2022, for example, the commission forced the online retailer Fashion Nova, LLC to pay $4.2 million to settle allegations (指控) that it prevented negative reviews from being posted on its website – the first FTC action involving a company’s effort to hide negative reviews. For its part, Fashion Nova said in a statement to The New York Times that the FTC’s allegations were “inaccurate” and that it only settled the charges to avoid “the distraction (分心) and legal fees”.

Comments on the suggested rule have to be received within 60 days of its publication in the Federal Register, after which the FTC will decide whether to issue a revised final version.

【小题1】What is the main purpose of the FTC’s suggested rule?
A.To improve the quality of products and services.
B.To ensure true reviews are presented to customers.
C.To ban negative reviews from online platforms.
D.To protect the interests of physical stores.
【小题2】What does the underlined phrase “hold water” in paragraph 4 most probably mean?
A.Be trustworthy.B.Be one-sided.
C.Be official.D.Be misleading.
【小题3】Why was Fashion Nova forced to pay $4.2 million in a settlement in 2022?
A.To remove negative reviews of its products.
B.To post customer reviews on its website.
C.To resolve its allegations of dishonest advertising.
D.To prevent it from facing further criticism and legal fees.
【小题4】What can be inferred about the suggested rule?
A.It is well-received.
B.It is still under review.
C.It has proven to be effective.
D.It has faced disagreement.
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In modern society there is a great deal of argument about competition. Some value it highly, believing that it is responsible for social progress and prosperity(繁荣). Others say that competition is bad; that it sets one person against another; that it leads to unfriendly relationship between people.

I have taught many children who held the belief that their self-worth relied on how well they performed at tennis and other skills. For them, playing well and winning are often life-and-death affairs. In their single-minded pursuit of success, the development of many other human qualities is sadly forgotten.

However, while some seem to be lost in the desire to succeed, others take an opposite attitude. In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition. Among the most vocal are youngsters who have suffered under competitive pressures from their parents or society. Teaching these young people, I often observe in them a desire to fail. They seem to seek failure by not trying to win or achieve success. By not trying, they always have an excuse: “I may have lost, but it doesn’t matter because I really didn’t try.”What is not usually admitted by themselves is the belief that if they had really tried and lost, that would mean a lot. Such a loss would be a measure of their worth. Clearly, this belief is the same as that of the true competitors who try to prove themselves. Both are based on the mistaken belief that one’s self-respect relies on how well one performs in comparison with others. Both are afraid of not being valued. Only as this basic and often troublesome fear begins to dissolve(缓解)can we discover a new meaning in competition.

【小题1】Why are some people in favor of competition?
A.Because they think competition pushes society forward.
B.Because they think competition improves social abilities.
C.Because they think competition builds up a sense of pride.
D.Because they think competition develops people’s relationship.
【小题2】What does the underlined phrase “the most vocal” in Paragraph 3 refer to?
A.People who try their best to win.B.People who highly value competition.
C.People who are strongly against competition.D.People who mostly rely on others for success.
【小题3】Which viewpoint does the author agree to?
A.Self-worth relies on winning.
B.Winning should be a life-and-death matter.
C.Competition leads to unfriendly relationship.
D.Fear of failure should be removed in competition.
【小题4】What does the passage mainly talk about?
A.Competition helps to set up self-respect.
B.People hold different opinions about competition.
C.Failures are necessary experience in competition.
D.Competition is harmful to personal quality development.

The Advice Gap

Advice My Parents Gave Me: Go to college and major in what you love.

Advice I Will Give My Kids: Go to college only if you’ll major in science, engineering, or money. It’s a depressing job market, and majoring in English literature or anything with the word English in it has been useless since 1910s.

My Parents: Never show up to a party empty-handed.

Me: Never show up to a party. Send a text to the host twenty minutes before the party starts to say that you’re “sooooooo sorry” to cancel but your stomach is feeling “weird”.

My Parents: To find a job, walk into the offices of ABC News’s “This Week with George Stephanopoulos” and ask for one.

Me: Apply to jobs via LinkedIn, Zip-Recruiter, or your connections. Write a cover letter and attach your résumé, then manually enter the same information through the company’s portal, which looks as though it were designed in Microsoft Paint. Do this twenty times a day for two years, and you’re bound to make it to a third round of phone interviews before getting ghosted.

My Parents: Learn the difference between a 401(k) (an employer-sponsored defined-contribution pension account) and a Roth I. R. A. (a special retirement account) so that you can start investing early.

Me: Learn the difference between a 401(k) and a Roth I. R. A. so that you can explain it to me.

My Parents: Never wait to do your taxes.

Me: If you wait long enough to do your taxes, there might be a global crisis that forces the federal government to extend the deadline: Then you can wait some more and do them right before the new deadline.

My Parents: Work hard so you can save for retirement.

Me: Retirement is something you’ll read about in your history books under the title “Abstract Ideas”.

My Parents: When we’re gone, look after your siblings and never fight with them over money!

Me: When I’m gone, clear my browser history. Don’t quarrel with your siblings over who gets my monthly ten-cent payments from Medium (an American online publishing platform).

【小题1】Why do you think the author has written this passage?
A.To present a better guide for young people today.
B.To demonstrate the contemporary generation gap.
C.To exhibit his capability of living a worthy life.
D.To show his annoyance with his parents’ advice.
【小题2】Which of the following suggestions is the author most LIKELY to agree with?
A.Siblings shouldn’t fight with each other over whether to protect their gone parents’ privacy.
B.Science majors shouldn’t be favored over those related to English in college.
C.Job seekers should try various means and prepare for depressing prospects.
D.You should check your stomach first before texting to the host of a party.
【小题3】When it comes to finances, the author may hold the idea that         .
A.saving for retirement may be a thing of the past
B.the younger generation may inherit the legacy of their parents’ payment bills from Medium in the future
C.the knowledge about a 401(k) and a Roth I. R. A is so significant for early investment that children should have a good knowledge of it by themselves
D.doing taxes is absolutely urgent, even allowing for unpredictable economic conditions

“One, two, three, post the product links!” “Please press the button and give us a thumb-up” “exactly!” the “vibe group,” which means a group of people who are pumping some life into live-streaming and coordinating with live streamers to help steer customers to buy products. The group, also referred to as the “E-commerce straight man/crosstalk” by Chinese users, has stirred a craze in recent weeks on Chinese media platforms.

For the “E-commerce crosstalk” or people who help live streamers to sell their merchandise, it is their specialization. However, others believe that this is confusing to consumers.

The “E-commerce crosstalk” is also known as the center control of the live stream. The work of the center control spans across the pre, mid and post-stage of the live stream, and needs to be responsible for equipment debugging (调试), backstage operation, maintenance of the live stream order, data review and other contents.

They usually create a warming vibe to help live streamers sell products such as “I want 100k likes, could you guys help me to get them, please”, “Post product links!”, “Repost!” or “Let’s join the fan club”. These are normal psychological suggestions for customers which don’t break any of the rules of how to conduct business.

While the “E-commerce crosstalk” group doesn’t just control tempo, they also have another important role — they create a sense of exigency for customers, making them buy now, such as “My friends, the last one! Hurry, buy it now!” “How many are left? No, almost out of stock, only 30 left!” “Buy more today! Hurry up my friends! Go to the yellow cart, find the 1st link! Great price, great quality!”

“These practices are creating an illusion (错觉) of inventory constraints to mislead customers,” Fan Xiaolin, a Beijing-based lawyer told us. The unrealistic atmosphere created by the “E-commerce crosstalk” can easily mislead consumers, causing them to make irrational purchases. The 2020 China Live E-commerce Industry Research Report shows that the average return rate of live e-commerce is as high as 30 percent to 50 percent, which is much higher than the traditional e-commerce return rate of 10 percent to 15 percent.

【小题1】What do “E-commerce crosstalk” specialize in?
A.Guiding staff to post the product lines.
B.Motivating followers to click the “like” button.
C.Assisting live streamers to sell goods.
D.Monitoring the live stream to function smoothly.
【小题2】What is the “E-commerce crosstalk” group forbidden to do in live stream?
A.To ask for a great many thumb-ups.
B.To tempt the fans to shower the streamer with gifts.
C.To invite consumers to join fan clubs.
D.To share or forward the live stream to others.
【小题3】What does the underlined word “exigency” in paragraph 5 mean?
A.UrgencyB.RhythmC.InvolvementD.Motivation
【小题4】What can be inferred from the last paragraph?
A.E-commerce crosstalk can create an authentic atmosphere for viewers.
B.The customers of e-commerce tend to be irrational.
C.The traditional e-commerce return rate is relatively lower.
D.The products of live streamers are in short supply.

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