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If you look around your city, you might spot people wearing hanfu in subways 【小题1】 on the streets. A new trend is taking hold in China-guochao, or “China-chic”.
According to a recently 【小题2】 (publish) report, searches related to guochao on Dianping, a lifestyle information platform, 【小题3】 (rise) by 170 percent up till now from the same period last year. China-chic is happening, but what is it?
China-chic came under the spotlight in 2018. During 【小题4】 2018 New York Fashion Week, Li-Ning introduced its Taoism-inspired Wu Dao collection. The collection not only had a trendy look, but also included elements of 【小题5】 (tradition) Chinese culture. It instantly grabbed attention at home and abroad. As a result, the company recorded 40 percent revenue (收入) growth, 【小题6】 (mark) the first time the brand’s revenue had hit the 10-billion-yuan target since 【小题7】 (it) founding. Now, the guochao trend is moving to the next step, 【小题8】 its success will rely, first and foremost, 【小题9】 gaining cultural confidence.
No matter how the guochao trend evolves, there’s one thing that won’t change: Behind the passion is people’s positive attitude toward the country’s development and their 【小题10】 (recognize) of growing confidence in national culture.