Lights, camera, action! Have you ever dreamed of being a director? At age 29, Di Di already has almost 10 years of directing experience. Through the media company he founded, he makes advertising and promotional videos, including for Tsinghua University, his alma mater (母校).
For Di, becoming a director is an adventure based on interest. Majoring in journalism, he got into directing by chance. “In 2016,I came up with an idea for Tsinghua’s admissions(招生)video but couldn’t find a director,” Di said. “so I decided to be the director myself! I ended up really enjoying the process of being creative and working with a team. That was when I knew I wanted to be a director.”
While many people think that directors are experts at art, Di found that directors are, in fact, experts at management. “Only one-third of my time is spent on set. The rest of the time, I’m doing lots of planning with my clients and co-workers.” he said. This planning process includes working out the video’s theme with the client, creating a play, bringing together the visuals and text content, and also managing logistics (后勤) like where to park the cars and how to bring electricity to the set.
“Filming is an industry of high costs. Even short advertisements cost a lot of money per day. Any incident could result in the failure of the project, such as bad weather or the main character not turning up. You have to be quick to respond to any problems,” Di said. Despite the pressure, Di gets great joy from making an impact through his works. In 2019, he made a film for Tsinghua, which tells the story of a group of first-generation college students-the first to go to university in their families. It was viewed more than 15 million times on social media and became a hot top 20 trending topic on Sina Weibo. Being a first-generation college student himself, Di felt very passionate about the video’s goal of inspiring students to use their education to make a better life for their families. One month before the national college entrance exam in2020, Di released a feature film encouraging high school students to keep working hard after the exam was pushed back by one month.
【小题1】Which of the following is true?A.Di was a student whose major was directing. | B.Di became a director by accident. |
C.Little money is needed to make a film. | D.Most of Di’s time is spent on directing. |
A.Di’s experience of directing. | B.What it takes to be a director. |
C.How Di started to be a director. | D.Di’s views on being a director. |
A.Planning the set. | B.Talking about the topic. |
C.Putting visuals and texts together. | D.Preparing meals. |
A.Weather decides how well the process goes. | B.Di’s video helps students go to university. |
C.Di’s video makes a difference to some students. | D.Directing is a career with little pressure. |