When landing at Soekarno-Hatta International Airport in Jakarta , Indonesia, tourists are often surprised to see many billboards advertising Chinese companies such as smartphone maker Oppo.
Walking into high-end shopping malls in Jakarta, consumers also notice that Chinese brands are spotlighted. In Plaza Indonesia, which houses international luxury brands such as Louis Vuitton and Chanel.
Oppo also has a well-designed store. Such a noticeable presence showcases the popularity of Oppo in Indonesia —an example of how Chinese companies are cager to explore the biggest economy in the Association of Southeast Asian Nations.
According to statistics from the Indonesia n government. Chinese companies’ direct investment in the country reached $8.23 billion in 2022, a year-on-year jump of 160 percent, reaching a record high and ranking as the second-largest source of foreign investment in Indonesia US investment bank Goldman Sachs also forecasted in a report that Indonesia will become the world’s fourth-largest economy by 2050 To turn such rosy prospects into reality. Chinese companies are scrambling to better localize their products, management teams and marketing strategies.
Oppo for instance, is now booming in on the high-end smartphone market after the company beat Samsung as the top smartphone brand in Indonesia in the second quarter with a market share of 20 percent The success is attributed in part to Oppo’s strategy of opening well-designed stores with competitive products in high-end shopping malls.
【小题1】What surprises tourists when they arrive at Sockarno-Hatta International Airport in Jakarta?| A．The large population of Indonesia |
| B．The popularity of Oppo smartphones. |
| C．The number of luxury brands in the shopping malls. |
| D．The Chinese companies advertised on bllboards. |
| A．Because it reduces costs and increase profits. |
| B．Because it establishes a dominant market position. |
| C．Because it shows the spotlight and popularity of Oppo. |
| D．Because it meets the expectation of the Indonesian consumers. |
| A．To obey Indonesian regulations and policies. |
| B．To better understand the local culture and customs. |
| C．To compete with other foreign companies operated in Indonesia. |
| D．To increase their market share and appeal to Indonesian consumers. |
| A．Opening well-designed stores with competitive products resulted in Oppo’ success. |
| B．Oppo in Indonesia is beaten by Samsung as the top smartphone brand. |
| C．Oppo plans to invest high-end shopping malls in Indonesia. |
| D．Oppo is becoming more and more popular because of its cheap price. |
