Natalie Doan, 14, has always felt lucky to live in Rockaway, New York. Living just a few blocks from the beach, Natalie can see the ocean and hear the waves from her house. “It’s the ocean that makes Rockaway so special.” she says.

On October 29, 2012, that ocean turned violent. That night, Hurricane Sandy struck the East Coast, and Rockaway was hit especially hard. Fortunately, Natalie’s family escaped to Brooklyn shortly before the city’s bridges closed.

When they returned to Rockaway the next day, they found their neighborhood in ruins. Many of Natalie’s friends had lost their homes and were living far away. All around her, people were suffering, especially the elderly. Natalie’s school was so damaged that she had to temporarily attend a school in Brooklyn.

In the following few days, the men and women helping Rockaway recover inspired Natalie. Volunteers came with carloads of donated(捐献的)clothing and toys. Neighbors devoted their spare time to helping others rebuild. Teenagers climbed dozens of flights of stairs to deliver water and food to elderly people trapped in powerless high-rise buildings.

“My mom tells me that I can’t control what happens to me,” Natalie says, “but I can always choose how I deal with it.”Natalie’s choice was to help. She created a website page, matching survivors in need with donors who wanted to help. Natalie posted information about a boy named Patrick, who lost his baseball and collection when his house burned down. Within days, Patrick’s collection was replaced.

In the coming months, her website page helped lots of kids: Christopher, who received a new basketball; Charlie, who got a new keyboard. Natalie also worked with other organizations to bring much-needed supplies to Rockaway. Her efforts made her a famous person. Last April, she was invited to the White House and honored as a Hurricane Sandy Champion of Change.

Today, the scars(创痕) of destruction are still seen in Rockaway, but hope is in the air. The streets are clear, and many homes have been rebuilt. “I can’t imagine living anywhere but Rockaway,” Natalie declares. “My neighborhood will be back, even stronger than before.”

A．The people helping Rockaway rebuild.

B．The people trapped in high-rise buildings.

C．The volunteers donating money to survivors.

D．Local teenagers bringing clothing to elderly people.

It's “Baby Day” at the Riverpark seniors’ home in Ottawa—a twice-monthly event Eulah Johnson, 90, never misses. “I really enjoy it. It's a shift from the regular routine,” says the retired nurse.

Today, Johnson sits on a sofa and looks at a laughing child perched on the seat of her walker. After a few moments, the girl skips off to play with the dozen or so other small children and babies mixed with 20 of Johnson's fellow residents.

Some, like 12-month-old Owen, are regular visitors to Ottawa seniors' homes. “We've been doing this since he was three months old,” says his mother, Allison Rodgers, 33.

She loves the social calls, too. “I didn't have grandparents while growing up. It's nice to spend time with older people, and it feels good to know they're betting so much out of it.”

Babies Who Volunteer, the initiative bringing these generations together, is the inspired idea of Jessica Turner, a former educational assistant. The idea came about during a March 2018 visit with her 22-month-old daughter Amelia to a friend's mother, who was living in a long-term-care unit. She was most surprised by the response of her friend's mother; she hadn't spoken in two years, but with Amelia in her lap, she began singing. Turner went home and immediately put out a call on a mums' Facebook group: Would anyone be interested in dropping by seniors' residences with their babies?

A year later, there are now 1,500 volunteers, and the organization visits 39 homes in Ottawa. Everyone benefits from intergenerational programmes, she says. “This playgroup is good for the mothers, too. They're giving something to the community, which provides a sense of purpose and belonging. It can really help someone who is feeling isolated.”

Advertising campaigns make up a major part of an organization's budget. Not all advertising seeks to increase a company's profits; the aim of some advertising campaigns is to increase people's knowledge about their general health. Whatever the aim of the advertising campaign, it needs to result in value for money. Getting the help of an advertising agency is a good way to naked that money is well spent. Take for example the following advertising campaign, which turned out to be a real winner for everyone.

Diabetes（糖尿病）is a deadly disease. Millions of people around the world have diabetes. Unfortunately, a large percentage of these people don't even know they have it. The Diabetes Association asked one advertising agency to tell the public danger of untreated diabetes and to encourage them to take advantage of a free diabetes check programme. The agency put together a campaign, giving shocking pictures and facts hut the disease that would make people think seriously about their health.

The agency decided that, by getting people's quickly and directly, the messages in the campaign would not be missed. The campaign used TV, posters and radio to show the dangers of untreated diabetes, such as blindness, kidney disease, heart disease and nerve disease.

As a result of the campaign, the Diabetes Association reported a huge increase in the number of phone calls it received, which led to the results they were hoping for; more requests to free diabetes checks. As an added reward, the campaign also won the advertising agency an Advertising Excellence Award.

The advertising agency chose to give people the truth about diabetes. Their message wan cold and direct, but got the right results. People were encouraged to do something positive about their health, and book a free health check. This campaign shows what good advertising all about-results.