As Tiger King 2 appeals to viewers, some fans feel sad about having to pay much for another streaming service subscription. And they take pity on the once-hot video technology which is now more likely to be a temporary coaster (杯垫) for your coffee: DVDs were once the future, but now the industry can hardly be turned around.
DVD sales once reached $16.3 billion and were 64% of the U.S. home video market. That was 2005.
However, this year just 300 million DVDs are expected to be sold worldwide, down from an average of 2 billion every year between 2005 and 2009. Instead, a rise in customers buying on-demand and digital copies of films and the launch of streaming services are what have reduced the DVD industry to such a state.
But there are still 300 million of the things, even if your collection is gathering dust on the bookshelf. While pop psychology would suggest that older generations hold on to their love of the physical disc, instead, those aged 25 to 39 are more likely than most to watch DVDs. They’re often collectors.
“DVDs are a sign of our identity and our personality,” says Tony Gunnarsson, an analyst of TV, video, and advertising. That’s why England-based radio producer Tom Green still stores around 300 DVDs, including the whole seasons of The Simpsons. They represent a part of my life, and a part of me,” Green says. Others continue to keep DVDs because of the excellent audio (声音的) quality.
For DVDs, to undergo a renaissance (复兴) similar to that experienced by cassette tapes will require a big shift. “We need to wait for the generation that have a fascination with DVDs to control the mainstream culture, but it seems to be nowhere in sight,” says Tom Green. “And the public see DVDs as nothing but outdated media.” Even so, there is a solid group of DVD consumers. And that’s perhaps why producers keep making DVDs and why committed collectors collect their discs.
【小题1】What does the author intend to stress in Paragraph 1?| A．The fall of DVDs. |
| B．A possible way of reusing DVDs. |
| C．A recent trend in the film industry. |
| D．The big expenses of video streaming services. |
| A．It celebrated a shift in digital copies of films. |
| B．It suffered from an oversupply of DVDs. |
| C．It entered 64% of the U. S. households. |
| D．Its sales reached the peak. |
| A．They both appreciate the charm of DVDs. |
| B．They are both professional DVD advertisers. |
| C．They are both passionate about collecting things. |
| D．They both praise the audio quality of streaming services. |
| A．They may control the mainstream culture. |
| B．They can greatly benefit many collectors. |
| C．They are as important as cassette tapes. |
| D．They are hard to make a comeback. |
