Doge, Grumpy Cat, Pepe the Frog…these memes (表情包) are often used in our chats with friends on the Internet. But now they have also found their way into the world of fashion.
According to a global fashion search engine Lyst, memecore (梗式穿搭) will become one of the biggest fashion hits this year. Following this trend, some brands have pushed memes to their “extremes” to get people excited. For example, UK fashion brand JW Anderson has used goldfish tanks and pixels (像素) as part of its design. Spanish fashion brand Loewe has brought out boots in the shape of bags.
This meme-inspired fashion trend is “a rejection of the idea that clothing has to obey rules defining what’s ‘in’ and ‘out’,” as the fashion website CR Fashion Book notes. The only rule is to “wear what you want, even if it seems odd to those who aren’t in on the joke.”
This attitude of fashion freedom has struck a chord with many young people. According to Refinery29, a creative global platform for young people, as aesthetics (审美) change rapidly, people often ask what their aesthetic is because they want something to define themselves. Growing up on the Internet, surrounded by nontraditional memes and comment sections, young people want to challenge the usual systems of taste.
Meanwhile, in an era filled with stress and competition, people are left craving for jokes and irony. Now the memecore fashion trend can provide a supply to meet this demand.
Some people might say that the rise of memecore fashion is “a form of escapism”, an idea put forward by CR Fashion Book. But in a stressful life, why not wear some memecore clothes and bring more joy to both yourself and others?
【小题1】What is the idea behind memecore fashion?| A．Wearing what is widely accepted. | B．Following the latest global fashion trends. |
| C．Wearing what makes you stand out. | D．Breaking the rules and wearing what you love. |
| A．To support that young people like memecore fashion. |
| B．To prove the importance of memes in young people’s lives. |
| C．To introduce the effects of memecore fashion on young people. |
| D．To indicate that young people follow the usual systems of taste. |
| A．allowing for | B．begging for | C．longing for | D．fighting for |
| A．It’s a way to spread happiness. | B．It improves young people’s aesthetics. |
| C．It’s funny and ironic but can offend others. | D．It’s a form of escapism and should be avoided. |
