The new study shows that we spend more time using the mobile Internet to read newspapers and magazines or do some other things. According to the Interactive Advertising Bureau（IAB），the average European spends 4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile Internet per week.

The IAB questioned 15,000 people in 15 European countries, looking at how people were using the Internet and its influence on their everyday lives. It found that the mobile Internet is increasingly finding its way into the public awareness. Over 71 million Europeans now have Internet access on their mobile phones. In the UK, 10 million people now access the Internet through their mobile phones and spend 6.3 hours doing so per week averagely.

Unsurprisingly, young generations in the UK are leading the way, with nearly half of the country's 16-to 24-year-olds and a quarter of 25-to 34-year-olds using the Internet, spending 6.5 and 6.2 hours online each week.

Entertainment plays a main role in our mobile Internet lives，with one in five British people using their phones for online games，a third listening to the online radio and 39 percent watching films，TV or other videos at least once a week. One third of those using an Internet phone said they received videos，images or other multimedia on their mobile，and 61percent said they passed on the contents they had received.

From a communication point of view，80 percent of those questioned agreed that the Internet had made it easier for them to stay in touch with friends and family.

Alison Fennah，director of the IAB，said the use of the mobile Internet had come to the point that marketers should be looking to strategies（策略）that connect them with consumers more effectively. "Better tools as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience，" Fennah said.

Many organizations learned in the past year that remote work can be highly effective，with 83% of employers surveyed saying that the shift to remote work has been successful for their company，according to a PwC（普华永道）study. In addition，54% of workers want to continue working remotely after the pandemic. Now that it's clear that where the work is done is not as important as people once thought，the other dimension of flexibility workers desire is the freedom to determine when the work is done. A 2019 study by the International Workplace Group found that 80% of workers would turn down a job that did not offer a flexible work schedule for one that did，and76% of workers said they'd consider staying at their current employer if they could work flexible hours.

According to a Microsoft Work Trend Report，the“9-to-5” workday is disappearing，as the increase in remote work has allowed for more flexible hours. Employees are increasingly working asynchronously，completing tasks on their own schedules，which may be different from those of their colleagues. Asynchronous work is now essential to being part of a modern，digital economy，staying competitive in the war for talent，and building a globally distributed workforce.

Tsedal Neeley，a Harvard Business School professor，told me，“Companies have to profoundly rethink what it means to be part of a modern work structure. This idea of‘9-to-5’or face-time culture is actually not helpful for a digitally advanced economy. ”She highlighted that underlying face-time culture is the need to monitor or see people in order to feel like work is advancing. However，this assumption that being productive requires seeing people do the work is not only limiting，but also wrong，as technology and automation are increasingly used to get work done and are inherently not as observable. Asynchronous work，she says，is“a completely new mindset in line with a digital economy”.

The Price of Success

One problem for schools is that many students do not want to study hard. As a result, they perform (表现) poorly in their classes. This is especially true in the United States, where average scores for math and science are lower than in many other countries. In recent years, schools and charities have been looking for ways to help students get better grades in these subjects. An organization called the LMD Foundation introduced a program called Learn and Earn recently.

In the program, money was used to get a group of students to study harder in math and science. In addition to the normal school day, they went to extracurricular classes for four hours each week. The students were paid eight dollars for each hour of the class. By the end of the year, the students in the program had higher grades than a similar group of students who had not taken part.

Not everyone thinks that this is a good idea, though. TV reporter John Tulenko studied data (数据) from a similar program. He found that students' grades went back down when they stopped getting paid. Many people are worried about this. They think that the students study because they want money, not because they enjoy learning. Also, some people believe that these types of programs are a bad idea because it is a large part of a teacher's job to get students to study. If students are given money, some teachers might stop trying to do this.

However, others believe that these learning programs can be helpful for students from poor families. Many of these students do part-time jobs after school, and some even quit school at a young age to work. Some do this to help get money for their families. Others feel that they can learn more by working than by going to school. Programs like Learn and Earn let these students stay in school and still make money.