It all started with a tweet from a social media influencer Jérôme Jarre on March 15 after he was on a call with a volunteer in Somalia who had just seen a 6-year-old girl die after walking 90 miles with her mother in search of water. In Somalia alone, 6.2 million people are in need of help.
In his video, Jarre says that everyone is on social media from food and water companies to airlines. What if they could find an airline willing to send food and water to Somalia?
With Turkish Airlines being the only airline that flies to Somalia, he started a GoFundMe campaign (活动) called “Love Army for Somalia” and challenged viewers to post on social media #TurkishAirlinesHelpSomalia to get them to set aside one of their flights to Somalia for food.
The campaign took off, and other social media influencers joined the movement to help spread the word. Within days, many famous people joined the cause. Turkish Airlines listened and came back with an answer, saying they would keep donating (捐赠) a plane to be filled with food until the end of the famine (饥荒). This campaign received $1 million within 24 hours with the average (平均的) donation being around $28 — the highest donation of $50,000 came from Alex and Ani, a jewelry company.
The goal was to reach $1 million in 10 days and the amount (数量) of money raised in such a short time by so many people surprised Jarre. However, they don’t want this to be a one-off campaign, and to keep the campaign going they’ve come up with another hashtag, #NominatedForSomalia, and ask each donor to encourage three friends to donate through social media.
Jérôme Jarre is in Somalia right now and sharing wonderful images that will put a smile on your face and make sure help is reaching the right people.
【小题1】What happened to the 6-year-old girl?A.She lost her way. | B.She lost her life. |
C.She failed to be a volunteer. | D.She failed to stay close to her mother. |
A.To set up an organization. | B.To give up using social media. |
C.To raise money from the public. | D.To apply for a job in an airline. |
A.Paragraph 2. | B.Paragraph 3. | C.Paragraph 4. | D.Paragraph 5. |
A.It was a great success. | B.It drew little attention. |
C.It fell short of its goal. | D.It was questioned by viewers. |
A.Hopeful people in bad situations |
B.Huge social influence of famous people |
C.The big change social media makes in our life |
D.A powerful story on using social media for good |