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It is well known that the Japanese people’s love of fish is almost as strong as a bee’s interest in honey. As fish populations were becoming smaller and smaller, fishing companies were forced to fish further and further away from the shore. Then they had a big challenge — how to keep the fish fresh for longer. So they decided to keep the fish stored in freezers on the boats. But the public did not like frozen fish. So again the fishing companies had a new bigger challenge. What they decided to do was to have fish tanks on their boats. After catching fishes, they would put them in the tanks and keep them living there until they got back to shore. But in this protected environment, lacking predators (掠食者), the fish stopped moving around. The Japanese public felt these dull fish did not taste fresh, which had an unpleasant effect upon sales. Once again the fishing companies had an even bigger challenge …

Stop for a minute! Before we go any further, I would like to ask “What are your challenges? How do you handle an unexpected challenge? ” May I think it this way that you should try to attack your challenges? Conquer(征服) them with a Swiss Army knife. Take the most proper and simple tool that you can adopt to deal with your situation.

Now back to our story. How did the Japanese finally solve the fresh fish problem? Sharks! You might think the same. Sharks were caught and put into the tanks with other fishes. Don’t sharks eat fish? Well, they do eat a few fish, but they did also keep more fish active and alert (警觉的). The fish stay fresh because they are challenged.

Now, try to keep yourself fresh by finding your own shark to offer yourself a challenge in your own business and career.

【小题1】The main reason for the fishing company to fish in the far sea is that          .
A.the number of fishes near the shore was reducing
B.the fishes farther away from the sea tasted fresher
C.people would prefer eating fresh fishes to less fresh ones
D.it was getting harder and harder to keep fishes fresh
【小题2】Which was the best way for the fishing company to keep fishes fresh?
A.Getting the fishes frozen.B.Storing the fishes with salt.
C.Putting the fishes in tanks.D.Keeping the fishes with sharks.
【小题3】The relationship between fishes and sharks is similar to that between           in nature.
A.dogs and catsB.monkeys and mosquitoes
C.wolves and sheepD.tigers and lions
【小题4】The underlined part of the last paragraph means “         .”
A.If you went fishing, you might do as the fishing companies did
B.Try to find a big shark, and you will meet your challenge
C.To succeed in life, you should always be ready to meet challenges
D.Sharks are usually compared to the challenges in people’s life
【小题5】The purpose for the author to write the passage is to          .
A.tell the readers how the Japanese fishing companies work
B.suggest readers looking for challenges to make progress
C.tell the readers how the Japanese keep the fish fresh
D.suggest readers finding a shark to keep the fish fresh
21-22高一上·天津·单元测试
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One of the most popular new outdoor activities is day hiking. For many first-time hikers, it’s important to learn the proper hiking tips and safety rules. 【小题1】 Here are some of the main ones to know.

Take out your own garbage. One of the biggest surprises for people new to the outdoors is that many parks and trails have no facilities; i.e., no restrooms or garbage cans. 【小题2】 You’re even supposed to ferry out poop (your own or your pet’s), unless you bury it 200 feet from the trail or any water source. Advisably, you can pack out trash with some zip top bags.

Don’t move things around. This means no taking home pretty rocks or flowers. Any time you move or remove something, you may destroy an animal s home or a weak ecosystem. Leaving things alone also applies to wildlife, so don’t try to pet a deer or approach a bear for a great photo. 【小题3】

【小题4】Since hikers tend to head into the outdoors to enjoy all of the natural sights, sounds and smells, don’t blast music, talk loudly on the phone or bring along an uncontrolled pet. Being a considerate hiker also helps the resident wildlife, which may need undisturbed spaces and enough quiet to hear the sounds of nature for their communication and survival.

Know when to stay on and step off the trail. Hiking trails are created with specific purposes, which may include preventing pollution to environment and protecting precious plant and animal communities. 【小题5】 There are a few exceptions, such as leaving the trail to “use the restroom”.

A.Enjoy them from a safe distance.
B.Be considerate of your fellow hikers.
C.So stay on the trail as much as possible.
D.Communicate with other hikers politely.
E.That means you’re supposed to carry back out whatever you bring in.
F.Just as with any sport or activity, hiking involves certain accepted practices.
G.It’s also considered proper to step off the trail if you want to rest or have a snack.
阅读下面短文,根据题目要求回答问题。

You are watching your favorite TV show when a commercial break starts. First you see an ad for candy. Then there is one for fast food. Your stomach growls. Suddenly, all you can think about is how much you need a snack.

If that sounds familiar, you are not alone. Researchers from McMaster University in Canada studied the effects of junk food ad. The researchers examined the effects of advertising junk food on more than 6000kids through TV commercials and other types of media. They found that kids made unhealthy food and drink choicesas quickly as 30 minutes after seeing the ads.

“There is too much unhealthy food advertising out there,” Says Behnam Sadeghirad. He’s one of the researchers who led the study. “This is dangerous for younger children.”

Food and drink ads are everywhere from TV to the Internet. Companies want to make sure you know about their products. They spend nearly 1.8 billion a year on food ads aimed at kids according to a report.

The Nielsen Company tracked the number of food ads that kids saw in 2015. It found that kids watched nearly 12 food ads on TV each day. Most of these ads weren’t for health y foods. In fact, on average. kids saw only one ad per week for fruits and vegetables. Instead, most of the ads were for fast food, candy and sugary drinks.

Jennifer Harris, a professor at the University of Connecticut, says this is a big part of the problem. “Unhealthy foods are not things we should be encouraging kids to eat more often”. Harris says. “But unfortunately those are the products being advertised to them the most”.

Health experts say it’s OK to treat yourself to a cookie once in a while. But what can you do to keep from having an unhealthy snack every time you see an ad for junk food? Harris says it’s important to learn to spot the techniques companies use in their ads, tell their kids what is going on and help kids think about whether these products are good for them.

【小题1】What did researchers from MaMaster University find?
____________________________________________________________________
【小题2】What do the findings of the Nielsen Company suggest?
____________________________________________________________________
【小题3】Please decide which part is false in the following statement, then underline it and explain why.
To avoid negative impacts of advertisements for unhealthy food, parents should keep their kids from watching these kinds of advertisements.
____________________________________________________________________
【小题4】Please briefly describe what you can do to reduce the negative impact of advertising on your life.
____________________________________________________________________

If you’re looking for ways to increase your income, you might be considering accepting ads for some companies’ products on your website. Here are the ways:

Promote an affiliated (附属) product on your site. Joining a company’s affiliated program is one of the simplest ways to start Internet advertising. While affiliated links aren’t technically ads, they allow you to make money by promoting someone else’s product. 【小题1】

Use targeted advertising with Google AdSense. Google’s AdSense program allows you to make money by placing targeted text ads made by Google on your pages. The ads appear in the bottom of a web page with the words “Ads by Google”over the top. 【小题2】 Anyone, even students, can use it. Google does all the work of finding relevant ads for your site, and you just collect the payments.

【小题3】 If your site is already getting lots of trade, try looking for sites that offer more products. Be sure to contact potential Internet advertising partners in a profession manner. Call them on the phone instead of just e-mailing them so your communication is more personal and professional. 【小题4】 The more information you can give them, the more likely they will be to consider your offer.

Sign up for a blog-specific ad program. If you have a blog, consider signing up to feature blog-specific ads on your site. The key is to consider the kinds of ads your target audience will find valuable. Get advertisers interested in your blog with a link they can use to contact you for rates and requirements. This link can be a simple message saying “Click here to find out how to advertise on this blog!” 【小题5】

A.It’s easy and free to join.
B.Approach companies directly.
C.Sign up for a context-based ad program.
D.Be ready to supply them with information about your business.
E.Making money from your site isn’t a matter of putting up a few ads.
F.Through it, you can earn payments when someone makes a purchase.
G.In that way, anyone is free to discuss advertising opportunities with you.

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