It is well known that the Japanese people’s love of fish is almost as strong as a bee’s interest in honey. As fish populations were becoming smaller and smaller, fishing companies were forced to fish further and further away from the shore. Then they had a big challenge — how to keep the fish fresh for longer. So they decided to keep the fish stored in freezers on the boats. But the public did not like frozen fish. So again the fishing companies had a new bigger challenge. What they decided to do was to have fish tanks on their boats. After catching fishes, they would put them in the tanks and keep them living there until they got back to shore. But in this protected environment, lacking predators (掠食者), the fish stopped moving around. The Japanese public felt these dull fish did not taste fresh, which had an unpleasant effect upon sales. Once again the fishing companies had an even bigger challenge …
Stop for a minute! Before we go any further, I would like to ask “What are your challenges? How do you handle an unexpected challenge? ” May I think it this way that you should try to attack your challenges? Conquer(征服) them with a Swiss Army knife. Take the most proper and simple tool that you can adopt to deal with your situation.
Now back to our story. How did the Japanese finally solve the fresh fish problem? Sharks! You might think the same. Sharks were caught and put into the tanks with other fishes. Don’t sharks eat fish? Well, they do eat a few fish, but they did also keep more fish active and alert (警觉的). The fish stay fresh because they are challenged.
Now, try to keep yourself fresh by finding your own shark to offer yourself a challenge in your own business and career.
【小题1】The main reason for the fishing company to fish in the far sea is that .A.the number of fishes near the shore was reducing |
B.the fishes farther away from the sea tasted fresher |
C.people would prefer eating fresh fishes to less fresh ones |
D.it was getting harder and harder to keep fishes fresh |
A.Getting the fishes frozen. | B.Storing the fishes with salt. |
C.Putting the fishes in tanks. | D.Keeping the fishes with sharks. |
A.dogs and cats | B.monkeys and mosquitoes |
C.wolves and sheep | D.tigers and lions |
A.If you went fishing, you might do as the fishing companies did |
B.Try to find a big shark, and you will meet your challenge |
C.To succeed in life, you should always be ready to meet challenges |
D.Sharks are usually compared to the challenges in people’s life |
A.tell the readers how the Japanese fishing companies work |
B.suggest readers looking for challenges to make progress |
C.tell the readers how the Japanese keep the fish fresh |
D.suggest readers finding a shark to keep the fish fresh |
One of the most popular new outdoor activities is day hiking. For many first-time hikers, it’s important to learn the proper hiking tips and safety rules.
Take out your own garbage. One of the biggest surprises for people new to the outdoors is that many parks and trails have no facilities; i.e., no restrooms or garbage cans.
Don’t move things around. This means no taking home pretty rocks or flowers. Any time you move or remove something, you may destroy an animal s home or a weak ecosystem. Leaving things alone also applies to wildlife, so don’t try to pet a deer or approach a bear for a great photo.
Know when to stay on and step off the trail. Hiking trails are created with specific purposes, which may include preventing pollution to environment and protecting precious plant and animal communities.
A.Enjoy them from a safe distance. |
B.Be considerate of your fellow hikers. |
C.So stay on the trail as much as possible. |
D.Communicate with other hikers politely. |
E.That means you’re supposed to carry back out whatever you bring in. |
F.Just as with any sport or activity, hiking involves certain accepted practices. |
G.It’s also considered proper to step off the trail if you want to rest or have a snack. |
If you’re looking for ways to increase your income, you might be considering accepting ads for some companies’ products on your website. Here are the ways:
Promote an affiliated (附属) product on your site. Joining a company’s affiliated program is one of the simplest ways to start Internet advertising. While affiliated links aren’t technically ads, they allow you to make money by promoting someone else’s product.
Use targeted advertising with Google AdSense. Google’s AdSense program allows you to make money by placing targeted text ads made by Google on your pages. The ads appear in the bottom of a web page with the words “Ads by Google”over the top.
Sign up for a blog-specific ad program. If you have a blog, consider signing up to feature blog-specific ads on your site. The key is to consider the kinds of ads your target audience will find valuable. Get advertisers interested in your blog with a link they can use to contact you for rates and requirements. This link can be a simple message saying “Click here to find out how to advertise on this blog!”
A.It’s easy and free to join. |
B.Approach companies directly. |
C.Sign up for a context-based ad program. |
D.Be ready to supply them with information about your business. |
E.Making money from your site isn’t a matter of putting up a few ads. |
F.Through it, you can earn payments when someone makes a purchase. |
G.In that way, anyone is free to discuss advertising opportunities with you. |
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