Certain brands and products can be easily recognized at a glance by people worldwide. 【小题1】 Just mentioning the words golden arches (拱门) brings to mind burgers and fries from McDonald’s. With such universal popularity, many people are confused as to why these large and famous companies do so much advertising and have such large advertising budgets. 【小题2】

Most business owners who are just starting to understand how vital advertising is to their growth. Putting in the time and money to market your company can help it grow over time. 【小题3】 Continuing to advertise after achieving success helps businesses maintain a positive image with the public. It can also help attract new customers as demographics (客户群体) change as time passes. Furthermore, advertising helps to inform your customers of updates to old products and introduce new ones. However, the ultimate goal of advertising for both big and small companies is to earn more income and maximize profits.

【小题4】 Is it better to stick to traditional forms of media, like newspapers and television, or embrace (接纳) new forms of online advertising on social media sites? While many new smaller companies tend to focus their limited budgets on social media and internet marketing, it is usually better for larger, well-established companies to do both. For example, over 95% of homes receive television signals, while only around 75% of the population has access to the internet. 【小题5】 Also, older, wealthier people are more likely to notice television advertising than online advertising. While the focus of advertising might change over time, companies must certainly continue to use it to grow.

AQ, or Adversity Quotient (逆商), refers to an individual’s capacity to effectively navigate and overcome adversities. It shares similarities with concepts such as resilience (应力) and persistence. Those with a high AQ have the ability to bounce back after facing setbacks. 【小题1】

Adaptability to shifting circumstances

Similar to how creatures in the natural world must adapt to survive, individuals in the professional realm must also embrace change. Individuals with high AQ understand that change is constant and inevitable, and instead of resisting it, they embrace it as an opportunity for growth and development. 【小题2】

【小题3】

Emotional stability is a crucial quality when facing adversity. Individuals with a high AQ possess the capacity to manage their emotions effectively, ensuring that they do not get overwhelmed by negativity or despair. They remain calm under pressure and approach problems with a clear and rational mindset.

Positive Mindset

High AQ individuals maintain a positive and optimistic outlook on life. They usually view adversities as temporary hurdles and believe in their ability to overcome them. 【小题4】 They also use setbacks as stepping stones towards personal development positively.

Problem-Solving Skills

【小题5】 They possess creative problem-solving abilities and a flexible mindset that allows them to identify effective solutions to overcome difficulties. They approach problems with a strategic mindset, analyzing the situation, and finding practical and efficient ways to resolve them.

As we all know, trees are important to our life. They provide us with food, wood and most importantly, oxygen. Now there is one more thing we can add to this list—blocking out harmful bacteria in water.

The discovery was made by some scientists and high school students who were seeking for a natural water filter(过滤器)—one that could help people in developing countries that don’t have access to modern water systems.

The researchers, led by Rohit Karnik, a professor ,decided to turn to trees for help because they were able to allow liquid to flow through while blocking out air bubbles(气泡）.

They began by cutting 1.5-inch-wide sections of tree bark from the branch of a white pine tree. The researchers then tested the wood’s filtering ability by pouring water containing red dye particles(染料颗粒)of different sizes through. To their surprise, they found it was effective in trapping all the particles. Encouraged, the team did another experiment, this time with water containing bacteria. Sure enough, the bark held back 99%of the bacteria, allowing only 1% to flow through.

Mr. Karnik said the bark was able to filter water containing much smaller particles. This means that it can be used to get rid of most of the bacteria. However, what troubles them is that tree bark cannot hold back viruses, which tend to be much smaller.

Though the experiment is successful, we must remember one thing—the bark only works when damp. This means that before this natural filter can be put to practical use, the researchers will have to figure out how to keep the bark damp, or find a way to keep the bark’s great filtering ability even when it’s dry.

But the study is not done. The researchers plan on testing other types of trees, including those flowering trees. They think those may be more effective in trapping smaller particles and even viruses.