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The Origins of Famous Brands

Every day in our live we use lots of trademarked products with brand names. Although many brand names are simple acronyms(首字母缩略词)or come from their founders, some of the companies we are in favour of actually have fascinating and surprising back stories.

Starbucks

It seems fitting that the most famous coffee brand in the world would take its name from one of the world’s greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville’s Moby Dick. The founders’ original idea was to name the company after the Captain Ahab’s ship—Pequot, but they eventually decided that Pequot wasn’t a great name for coffee, so they chose Ahab’s first mate, Starbucks, as the name instead.

Google

Google was originally called BackRub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain(域)name, he misspelled “googol” as “google”.

Nike

Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.

The right name is essential to a company’s success, and a great origin story is just as significant as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.

【小题1】Which book inspired the name of the coffeehouse?
A.Herman MelvilleB.Starbucks.
C.Herman Melville’s Moby DickD.Pequot.
【小题2】Why did the founders of the Google want to change its name?
A.The company’s search technology was improving rapidly.
B.They wanted new customers.
C.The company’s original name was too long.
D.They mistook their name.
【小题3】Why is the right name essential to a company’s success?
A.It can change the company’s image.
B.It makes customers imagine and purchase its goods.
C.It explains the development of the company to customers.
D.It can add myth to the company.
22-23高二下·贵州贵阳·阶段练习
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http://www.vancouver. youropinion.org
       VANCOUVER:YOUR OPINION!
Should Vancouver have free wireless internet?
Vancouver is thinking about providing a Wi-Fi network for the downtown area. The city hasn’t decided yet, but the network will probably be free. What do you think of the idea? Post your comment!

It’s a good idea—but I’m sure it won’t be free. Other cities have already tried it and it hasn’t stayed free. Most of them charge about $10 a month. But people are happy to pay because then they can use Wi-Fi in their gardens or in Wi-Fi lifts. I’ve already said this, but I’ll say it again: Wi-Fi is a good idea, but I’ve never heard of a city where it’s stayed free for very long.


Comment by Mike

I’ve just read Mike’s post. Unbelievable! I don’t want to write emails from a lift or my garden! I think this is going too far. There are other things the city government could spend them oney on, aren’t there?—for example, more sidewalks or a better bus system.


Comment by Anna

I agree with Anna. A lot of people have already bought Wi-Fi for their homes—they don’t need it in the street, do they? Spend the money on things for teenagers! The city hasn’t built enough schools or parks yet.


Comment by Tim
【小题1】What’s the main point of Mike’s comment?
A.Mike is in favor of the idea of Anna.
B.Mike doesn’t think Wi-Fi will be free.
C.People are unhappy about paying for Wi-Fi.
D.Wi-Fi in other cities has stayed free for long.
【小题2】What does the underlined word “them” in the first comment refer to?
A.Cities.B.People.
C.Gardens.D.Lifts.
【小题3】What is Tim’s opinion of the post?
A.People plan to buy Wi-Fi for their homes.
B.People would like to pay for Wi-Fi in streets.
C.The government should spend money on things for teenagers.
D.The government should spend money on sidewalks or bus systems.
【小题4】What are the three comments mainly about?
A.Free Wi-Fi.B.Holiday.
C.Computers.D.Vancouver.
【小题5】Where is this text most likely from?
A.A textbook.B.A magazine.
C.The Internet.D.A research report.

The deserts of the world are not all covered with sand. Many of them have surfaces of rock or clay or small stones. They are not flat, either. They often have high hills and deep valleys. There is some plants’ life in many parts of the desert. There is little rain in the desert, but it does fall often enough for most plants.

The deserts of the world are not uninhabited (not lived by people). People also live outside oases (绿洲), but these people are not farmers. They have camels, goats, donkeys, sheep, etc. These animals can live on the desert plants and do not need much water.

The people of the desert have to move constantly from place to place, they must always look for grass or desert plants for their animals. They usually live in tents. When there is no more food for their animals, they fold up their tents, pat them on their camels and donkeys, and move to another place. In good years, when there is enough food for their animals, they trade their skins and their goats and camel hairs with the people of oases for wheat and fruit. But in bad years, when there is not enough food for their animals, the people of the desert would attack the oases people. But they are also hospitable, no man in the desert would ever refuse to give a stranger food and water.

【小题1】The underlined word “hospitable” has the meaning of being ________.
A.braveB.cruelC.strangeD.kind
【小题2】In the desert ________.
A.it rains in spring onlyB.there is some rain, but far from enough
C.it rains for a short time every monthD.the rainfall is just enough for the plants
【小题3】People live ________.
A.only inside the oasesB.only outside the oases
C.both inside and outside the oasesD.in places with regular rainfalls
【小题4】From the passage we know that life ________.
A.is hard in desertsB.is happy in deserts
C.is impossible in desertsD.in deserts is much better now

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