The Origins of Famous Brands
Every day in our live we use lots of trademarked products with brand names. Although many brand names are simple acronyms(首字母缩略词)or come from their founders, some of the companies we are in favour of actually have fascinating and surprising back stories.
Starbucks
It seems fitting that the most famous coffee brand in the world would take its name from one of the world’s greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville’s Moby Dick. The founders’ original idea was to name the company after the Captain Ahab’s ship—Pequot, but they eventually decided that Pequot wasn’t a great name for coffee, so they chose Ahab’s first mate, Starbucks, as the name instead.
Google was originally called BackRub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain(域)name, he misspelled “googol” as “google”.
Nike
Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.
The right name is essential to a company’s success, and a great origin story is just as significant as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.
【小题1】Which book inspired the name of the coffeehouse?A.Herman Melville | B.Starbucks. |
C.Herman Melville’s Moby Dick | D.Pequot. |
A.The company’s search technology was improving rapidly. |
B.They wanted new customers. |
C.The company’s original name was too long. |
D.They mistook their name. |
A.It can change the company’s image. |
B.It makes customers imagine and purchase its goods. |
C.It explains the development of the company to customers. |
D.It can add myth to the company. |
A
http://www.vancouver. youropinion.org | |
VANCOUVER:YOUR OPINION! | |
Should Vancouver have free wireless internet? | |
Vancouver is thinking about providing a Wi-Fi network for the downtown area. The city hasn’t decided yet, but the network will probably be free. What do you think of the idea? Post your comment! |
It’s a good idea—but I’m sure it won’t be free. Other cities have already tried it and it hasn’t stayed free. Most of them charge about $10 a month. But people are happy to pay because then they can use Wi-Fi in their gardens or in Wi-Fi lifts. I’ve already said this, but I’ll say it again: Wi-Fi is a good idea, but I’ve never heard of a city where it’s stayed free for very long.
Comment by Mike
I’ve just read Mike’s post. Unbelievable! I don’t want to write emails from a lift or my garden! I think this is going too far. There are other things the city government could spend them oney on, aren’t there?—for example, more sidewalks or a better bus system.
Comment by Anna
I agree with Anna. A lot of people have already bought Wi-Fi for their homes—they don’t need it in the street, do they? Spend the money on things for teenagers! The city hasn’t built enough schools or parks yet.
Comment by Tim
【小题1】What’s the main point of Mike’s comment?
A.Mike is in favor of the idea of Anna. |
B.Mike doesn’t think Wi-Fi will be free. |
C.People are unhappy about paying for Wi-Fi. |
D.Wi-Fi in other cities has stayed free for long. |
A.Cities. | B.People. |
C.Gardens. | D.Lifts. |
A.People plan to buy Wi-Fi for their homes. |
B.People would like to pay for Wi-Fi in streets. |
C.The government should spend money on things for teenagers. |
D.The government should spend money on sidewalks or bus systems. |
A.Free Wi-Fi. | B.Holiday. |
C.Computers. | D.Vancouver. |
A.A textbook. | B.A magazine. |
C.The Internet. | D.A research report. |
My 26, 2016
Dear Mr Landers,
I run a bookstore above Mr Shah's flower shop at 24 High Street. I started the business 20 years ago and it is now very successful. My customers have to walk through the flower shop to the stairs at the back which lead to my bookshop. This has never been a problem.
Mr Shah plans to retire later this year, and I have heard that you plan to rent the space to a music bar, I have thought about renting it myself and make my shop bigger, but I cannot persuade anyone to lend me that much money. My customers come to the bookstore to relax and the noise of a music bar will surely drive them away.
I have always paid my rent on time. You have told me that you wish me to continue with my business for as long as possible. I believe you own another empty shop in the High Street. Could the music bar go there, where it would not influence other people's businesses?
I hope you think carefully about this.
Sincerely,
Billy
【小题1】From Paragraph 1, we know that the writer is ________ with his business.A.embarrassed | B.disappointed |
C.satisfied | D.tired |
A.He is short of money. | B.He has no good friends. |
C.He doesn't pay the rent. | D.He has fewer customers. |
A.To show why his store is successful. |
B.To avoid problems for his business. |
C.To explain why his customers are sad. |
D.To rent the shop space downstairs. |
The deserts of the world are not all covered with sand. Many of them have surfaces of rock or clay or small stones. They are not flat, either. They often have high hills and deep valleys. There is some plants’ life in many parts of the desert. There is little rain in the desert, but it does fall often enough for most plants.
The deserts of the world are not uninhabited (not lived by people). People also live outside oases (绿洲), but these people are not farmers. They have camels, goats, donkeys, sheep, etc. These animals can live on the desert plants and do not need much water.
The people of the desert have to move constantly from place to place, they must always look for grass or desert plants for their animals. They usually live in tents. When there is no more food for their animals, they fold up their tents, pat them on their camels and donkeys, and move to another place. In good years, when there is enough food for their animals, they trade their skins and their goats and camel hairs with the people of oases for wheat and fruit. But in bad years, when there is not enough food for their animals, the people of the desert would attack the oases people. But they are also hospitable, no man in the desert would ever refuse to give a stranger food and water.
【小题1】The underlined word “hospitable” has the meaning of being ________.A.brave | B.cruel | C.strange | D.kind |
A.it rains in spring only | B.there is some rain, but far from enough |
C.it rains for a short time every month | D.the rainfall is just enough for the plants |
A.only inside the oases | B.only outside the oases |
C.both inside and outside the oases | D.in places with regular rainfalls |
A.is hard in deserts | B.is happy in deserts |
C.is impossible in deserts | D.in deserts is much better now |
组卷网是一个信息分享及获取的平台,不能确保所有知识产权权属清晰,如您发现相关试题侵犯您的合法权益,请联系组卷网