阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。What Is Xiaomi?
Xiaomi is the fourth-biggest smartphone player in the world. It’s India’s top-selling smartphone brand and one of China’s top players. But its breadth is much more than that. It’s present in 74 markets around the globe, with nearly 15,000 employees and more than 300 million people are using its products or services.
Though Xiaomi may be a 【小题1】(compete)for Apple, it’s somewhat of a friend to other companies. Xiaomi smartphones run a version of Android Android operating system and the Chinese tech company is partnering with Microsoft to cooperate on artificial intelligence.
The company makes about 72% of its profits from China, and 28% from the rest of the world. Xiaomi gains most of its profits from smartphones, but it’s also expanded into other products like music and video streaming, too. The Beijing-based company wants its smartphones to be just the start of an entire device ecosystem for its users, 【小题2】 may explain why it’s sometimes 【小题3】 (refer) to as the “Apple of China”.
When the company 【小题4】 (establish), Xiaomi only sold its products online in an effort to reduce costs. It avoided spending money on advertising and relied on brand loyal customers 【小题5】(spread) the word. Xiaomi’s selling point was simple—offering high-quality devices but at 【小题6】(low) prices than others. And it worked. Xiaomi became China’s number one smartphone in 2014. But the company learned that. 【小题7】 (sell) its phones online directly to consumers made it difficult to reach new customers, like 【小题8】 in China's small cities.
Then Xiaomi began to change up its strategy. Recently, it 【小题9】(open) a large number of stores in big cities, such as Bejing, Shanghai and Hong Kong. It plans to open 2,000 stores worldwide by 2019 with just about half of them in China.
It's not just 【小题10】 smartphone business. Xiaomi also makes things like smart watches, headphones, speakers, VR headsets, air purifiers, rice cookers, kitchenware, luggage, hats and wallets.