Do the colors that surround you influence how you feel? Can the colors on your walls and on your clothes affect your moods? Some researchers believe the answer is a decisive yes, while others aren’t so sure.
Yet many marketers, interior designers, medical professionals and others swear by an informal field of science known as color psychology. Color psychology is defined as “the study of how the colors we perceive impact our thoughts and feelings.”
Marketers use the science of color to persuade us to buy things. When choosing paint, furniture and wall art, interior designers act on the theory that colors can arouse certain feelings in us. Dentists are often advised to use light blue paint on their office walls to help calm apprehensive patients.
We should keep in mind, though, that only by considering cultural preferences are we able to fully understand the science of color. For instance, in the West, white is for brides and black is for funerals. But in ancient Asia, white was sometimes worn for funerals. In Japan yellow represents courage while in the United States, it represents happiness. Additionally, many variables including gender, age, background and more must be considered before making color assumptions when one is studying the effects of color.
After taking color variable into account it’s safe to consider some mainstream theories about specific colors and their meanings. Here are just a few:
Red symbolizes love, energy, passion and danger. Red is also believed to increase one’s hunger, which might be the reason why McDonald’s and Coca-Cola chose red as their major branding color.
Brown, a color from nature, best represents things that are honest, trustworthy and dependable. It seems a perfect fit as the branding color for the package delivery company UPS.
Blue-in addition to representing peace and calm-also means integrity and competence. It’s no surprise that PayPal and American Express both use blue as their branding color.
Green-another color from nature-represents health, growth and freshness and is the perfect branding color for Starbucks.
Pink symbolizes love, romance, innocence and femininity (女性特质). The popular doll company that makes Barbie uses pink as its major branding color.
If color psychology advocates are correct, then our emotions and decisions are truly influenced by the colors around us. With this knowledge, we can effectively harness (驾驭) color power to create positive school, work and home environments.
【小题1】What does the phrase “swear by” in the second paragraph probably mean?A.deeply investigate | B.somewhat doubt |
C.deeply believe | D.still wish |
A.To remind we should take culture into account when learning the science of color. |
B.To state that cultural preferences are decisive factors in color psychology. |
C.To show different cultures have different preferences for different colors. |
D.To prove white and black represent complete different things in different countries. |
A.color psychology may help us make correct decisions in life |
B.color psychology is an uncultivated field in modern science |
C.color psychology has been recognized throughout the world |
D.color psychology is influencing our emotions and decisions |
A.The potential effects of color on our lives. |
B.The positives and negatives of color psychology. |
C.The foundation and function of color psychology. |
D.The relationship between color and man Section |
Blue eyes like those belonging to sexy star Angelina Jolie are the most appealing colour according to a pool of 3,000 18-24yearolds by Fresh Look One Day Colour. Angelina, her partner Brad Pitt and his exwife Jennifer Aniston all have blue eyes and all been named in a top twenty of the world's most desirable eyes.
The survey found that young folk with blue eyes is generally seen as being more flirtatious,sexy and kind.
And when asked if they would change the colour of their eyes if they could, only one in ten blueeyed people wanted to, significantly less than people with other colour eyes.
One in three people who didn't have blue eyes wanted a change.
One quarter of respondents have considered wearing coloured contact lenses to change their eye colour temporarily—and blue is the most wanted colour.
Green was the second most popular colour for those wanting a new look, with respondents saying greeneyed people were usually mysterious and creative.
People with brown or hazel eyes were perceived to be more trustworthy than people with other eye colours.
People with grey eyes were generally thought to be more intelligent than other people,and they were also described as usually being shy.
Blue was the most common eye colour among respondents, with 41 percent of those who answered the survey having baby blue peepers and 39 percent having brown or hazel eyes.
The survey also found that 18 percent of people don't know what colour eyes their partner has.
【小题1】According to the new research, when considering changing their eye colour, the number of the people who will choose ________ ranks the second.
A.brown | B.green | C.grey | D.hazel |
A.green | B.blue | C.brown | D.grey |
A.Who have the most charming eyes in the world? |
B.Blue—the most attractive eye colour |
C.A survey result on eye colours |
D.Different eye colours in the world |
Color is fundamental in home design—something you’ll always have in every room. A grasp of how to manage color in your spaces is one of the first steps to creating rooms you’ll love to live in. Do you want a room that’s full of life? Professional? Or are you just looking for a place to relax after a long day?
Over the years, there have been a number of different techniques to help designers approach this important point.
Medium color choices are generally furniture pieces such as sofas, dinner tables or bookshelves.
The large color decisions in your rooms concern the walls, ceilings, and floors. Whether you’re looking at wallpaper or paint, the time, effort and relative expense put into it are significant.
A.While all of them are useful |
B.Whatever you’re looking for |
C.If you’re experimenting with a color |
D.Small color choices are the ones we’re most familiar with |
E.It’s not really a good idea to use too many small color pieces |
F.So it pays to be sure, because you want to get it right the first time |
G.Color choices in this range are a step up from the small ones in two major ways |
Everybody knows that Coca Cola is red and Starbucks is green. Most of us can name companies and their own brand colors. What we may not know about is the science behind these companies' choices of these colors. Color psychology is the study of how colors affect people's feelings, actions, and decision-making. Companies use color psychology when they develop their brands and advertisements in order to encourage us to buy. In fact studies have shown that around 90 percent of people spend money depending on color and appearance. Because of this, companies use colors to influence how we feel about their products. For example, it’s no accident that many tech products use white; it's simple and clean. At the same time, cosmetics companies prefer colors like purple, black, or pink that mean love, comfort, and romance.
Companies often choose active colors that make you buy right now. Red, for example, is a high-energy, exciting color that moves people to take action. Yellow is the color of summer, and it’s bright and remarkable. In fact, most big companies have something to do with certain specific colors. Studies show that customers prefer brands that they know. Then those with a proper color plan, such as LEGO or Facebook are likely to perform more strongly on the market. Research has also shown that men and women like different colors. Men prefer blue, green, and black while women prefer like purple and pink.
【小题1】What products are usually made white?A.Food and drinks. | B.Clothes for women. |
C.Computer and earphones. | D.Starbucks |
A.They pay attention to the color plan. | B.They may be popular on the market. |
C.They may be bright and remarkable. | D.They decide to choose red and yellow for the plan. |
A.A coat in pink. | B.A pair of shoes in green. |
C.A handbag in black. | D.A T-shirt in yellow |
A.Few companies use color psychology. |
B.Colors influence our shopping habits. |
C.We should buy something according to it's color. |
D.colors don’t affect people's feelings, actions, and decision-making. |
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