Online services that use computers to interview job seekers were increasingly used by companies during the COVID-19 crisis. But the technology raises questions about whether a machine can correctly or fairly judge a person’s personality and reactions in front of a camera.

Dana Anthony is one job seeker who has experienced such interviews. One was for a part-time job at Target last year. The day after the interview, she got an email informing her that she was not chosen.

Anthony said she did not know why she was removed from consideration so quickly. She had no sense of how the interview had gone. She said this is because she received no human feedback during the process.

Her rejection email from Target stated: “We’re unable to provide specific feedback regarding your application.” Anthony was rejected for another job in December after completing another online interview.

One interview system is run by a business called HireVue, one of the leading companies in the field. In the past, the Utah-based HireVue used artificial intelligence(AI)methods to judge a job-seeker’s personality and job skills. It did this by observing the expressions on a person’s face during the interview.

But after facing intense criticism about the scientific effectiveness of its claims and the possibility of unfairness, HireVue announced earlier this year that it would stop using that method. However, the company’s AI-based system still considers speech and word choices when rating a candidate’s personality and skills.

HireVue helped create a market for “on-demand” video interviews. Companies using the services include stores Target and Ikea, technology companies like Amazon, and banks like JP Morgan and Goldman Sachs. Companies in the oil and travel industries, and even school systems, have used them.

HireVue chief Kevin Parker said its systems, which turn speech into text to make verdicts on job skills, can perform better than human interviewers.

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Do you have the ability to care for others? Can you understand how older people feel? Are you a good communicator? Do you have good listening skills? Can you work weekends?

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