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In this age of screens, smartphones, virtual assistants and voice-enabled speakers, we constantly receive visual and auditory (听觉的) suggestions of things to do, products to buy, and media to consume. Yet are all these messages created equal? According to a research, the answer is no.

In the spring of 2018, Mariadassou and Bechler, both graduate students of Business, were sitting in a seminar (研讨会), in which they were studying how different types of messages affect decision-making. They learned that people generally perceive someone as more intelligent when they convey spoken information rather than delivering the same message in writing.

As they chatted after class, Mariadassou recalls, “We wondered, ‘What would happen if you apply this to recommendations?’” They believed there is “a general perception that people act on auditory and visual information the same way” and wanted to explore this assumption.

Mariadassou, who is pursuing her PhD in marketing, with Bechler, now a professor at the University of Notre Dame’s Mendoza College of Business, ran a series of studies where the same information was presented to participants in different forms, including computer-generated audio that sounded like a smart speaker.

The researchers were surprised that auditory recommendations for products like beer were more influential than textual ones. “In theory, this shouldn’t produce any difference in behavior,” Mariadassou writes in an email. “Hearing that you should drink the pale beer or reading that you should drink the pale beer is really one and the same. The fact that it leads to psychologically different experiences that are significant enough to lead to a change in behavior is not something you would expect.”

The effect was small but strong enough to demonstrate a “consistent effect of auditory power”, Mariadassou says. She believes the power of auditory information has to do with its ephemeral nature —“it seems like there’s this sort of fundamental need to act on information that’s going away,” she says. Bechler agrees: “When something disappears, it creates a kind of urgency to respond.”

【小题1】Why did Mariadassou and Bechler conduct the studies?
A.To apply what they learned into real life.
B.To find out what people are more intelligent.
C.To explore the reasons behind people’s different behaviors.
D.To test if different types of messages affect recommendations.
【小题2】What does paragraph 5 tell us?
A.The findings of the research.
B.The theory behind the research.
C.The application of the research results.
D.The explanation of the research process.
【小题3】What does the underlined word “ephemeral” in the last paragraph mean?
A.Uncertain.B.Temporary.C.Selective.D.Random.
【小题4】What is a suitable title for the text?
A.Effect of Auditory Power Has Been Long Neglected
B.People Act on Auditory and Visual Information Equally
C.Effective Recommendations Are Better Heard Than Seen
D.Decision-making Has Little to Do With Types of Messages
2023·江苏盐城·三模
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In Northwestern Italy, rice farms are employing bats. Bats are the foremost known predators of insects that are active at night, including several pests that can be found in rice fields. "The idea is that what is needed to achieve sustainable food production is what we already have, but has been ignored for a decade," says Laura Garzoli, 2017 winner of BCFN Young Earth Solutions.

“It has been predicted that, globally, 50 percent of pest species have become pests because chemicals killed their natural predators. There is no sustainability in the long term if there are no conservation efforts,” says Garzoli.

Since 2017, Garzoli, along with colleagues from the National Research Council has fixed 60 artificial bat roosts in three rice fields in Northwestern Italy. Now, they are collecting bats’ waste to analyze their diets at these sites and to gain insight into the insects living in these areas.

“In Italy, there are 34 bat species, each feeding on a variety of insects —each bat species has its preferred insect snack,”—says Garzoli. Bats can eat up to one-third of their body weight each night, which means they can consume thousands of insects per night. They are also flying hunters — they can prey on new non-native pest species.

Garzoli is committed to developing an awareness of the importance of bats in the ecosystem. "Their usefulness has been acknowledged in several countries — not only do they contribute to protecting crops, but they are important pollinators. Bats still get bad press in the news, in particular concerning the spreading of virus diseases, says Garzoli to Food Tank. She explains, "Many bat species are nowadays facing the risk of extinction.”

Garzoli is also drafting a best practice guide for farmers outlining habitat management techniques for sustainable production.

【小题1】Why do some species become pests according to Garzoli?
A.Their habitats are endangered.B.Ineffective chemicals are widely used.
C.Their natural enemies die off.D.People are unaware of their danger.
【小题2】What does Paragraph 4 mainly talk about?
A.Bats' ability to manage insects.B.The variety of bats’ diets.
C.The risk of increasing foreign pests.D.The condition of bat roosts.
【小题3】What could cause the extinction of bats according to the text?
A.An increase in unknown diseases.B.The introduction of new crops.
C.Their poor adaptability to artificial homes.D.People's misunderstanding of them.
【小题4】What's the best title for the text?
A.Turn waste into treasureB.Say yes to bats
C.Applaud BCFN Young Earth SolutionsD.Unlock the secrets of rice farms

Are healthy people happier than seriously ill ones? Not necessarily. In a study described in The Journal of experimental Psychology, a group of people with end-stage kidney(肾)failure were provided with electronic devices that required them to record their moods at various times throughout the day. For comparison, a group of healthy volunteers used the same devices. When researchers had studied the results, they found that the levels of happiness were about the same for the two groups.

The researchers, led by Dr. Jason Riis of Princeton when he was a graduate student at the University of Michigan, also found that the healthy people greatly overestimated how unhappy the sick ones would be. And the sick people overestimated how happy healthy ones would be.

For the study, 49 kidney disease patients who were undergoing dialysis(透析)sections three times a week were given personal digital assistants, as 49 healthy volunteers were matched to the patients by age, race, education and sex. When the devices beeped, the subjects were asked to rate their mood on a 5-point scale, with 2 defined as “very pleasant” and minus 2 defined as “very unpleasant”. On average, the kidney patients rated their mood as 0.70, while the healthy subjects rated it as 0.83. The participants were also asked to describe other emotions they might be feeling, including joy and anxiety, and to describe their levels of physical comfort. And sometimes they were asked, “How do you feel about your life as a whole?”

A better understanding of how well people are able to adapt to poor health, the researchers said, could help doctors and patients make wiser choices about their medical care. Earlier studies have also found that seriously ill patients described themselves as being happy. But these patients were not given a chance to answer questions about their mood privately and repeatedly over a period of time, Dr. Riis said, and so it was unclear how accurate their responses were.

【小题1】What can be learnt from the study?
A.the electronic devices used are digital assistants for dialysis.
B.the levels of happiness are little affected by health conditions.
C.all the subjects are of the same age, race, sex and education.
D.both patients and healthy people overestimate their own happiness.
【小题2】In the research, the subjects’ ratings of their mood levels were ______ on average.
A.vagueB.negative
C.positiveD.neutral
【小题3】One of Dr. Riis’ concerns about the result of the research was whether ______.
A.it reflected what the patients really thought
B.it revealed the patients’ privacy
C.the questions for the patients were repeated
D.the assignment for all subjects was accurate
【小题4】The research was done in order to______.
A.help patients adapt to poor health
B.learn patients’ average level of happiness
C.find the distinction between the healthy and unhealthy people
D.define the extent to which health condition affects happiness

“I like pigs,” Winston Churchill supposedly once said. “Dogs look up to us. Cats look down on us. Pigs treat us as equals.” Whether Churchill’s contemporary George Orwell also liked pigs is less clear. But he, too, surely saw something in them that was lacking in many domestic (驯养的) animals, for it was they who ended up running the show in his novel, Animal Farm. Pigs, then, are intelligent social creatures.

And, like all animals, they sometimes fight. Some pigs tend to be attackers; others tend to be victims. Who is what depends largely on weight. Among pigs, pounds mean power. The attacker might bite, kick or push the victim. Most conflicts end in seconds, but some last a minute or two.

In most animal species fights would be like that. However, many of the conflicts among pigs Dr Norscia, a biologist, observed had interested parties beyond the fighters. He therefore wanted to understand the role of these bystanders in solving conflicts — and what this says about pigs’ cognitive (认知的) abilities.

Since there was usually not enough time for a bystander pig to become involved in the heat of a conflict, though this did occur, Dr Norscia looked at what happened in the three minutes immediately following a fight. Sometimes, he found, the fighters were reconciled with each other on their own. The more distantly related the fighters were, the more frequently this happened. Dr Norscia guessed that relations between close relatives are more secure to start with, so rebuilding friendly relations rapidly is less necessary for them.

On other occasions, however, a third pig stepped in. Sometimes this bystander interacted with the attacker, which reduced the number of attacks coming after. Sometimes, the bystander interacted with the victim. This appeared to calm the victim down, for it reduced anxiety-related behavior.

Social intelligence need not, though, be entirely selfless. Pigs are more likely to step in after a conflict if they are closely related to either the attacker or the victim. This is probably an example of kin selection (亲属选择), which favors the development of behavior.

【小题1】Why are Churchill and Orwell mentioned at the beginning?
A.To show their preference for pigs.B.To add some related backgrounds.
C.To introduce the topic of the text.D.To present their attitude to animals.
【小题2】What can we learn about pigs’ fights?
A.They last a little bit longer.
B.They happen more often in the wild.
C.Pigs with more pounds tend to be the victims.
D.There would normally be audiences during the fights.
【小题3】What does the underlined word “were reconciled” probably mean in paragraph 4?
A.Looked upB.Made up.C.Kept in touch.D.Figured out.
【小题4】Which of the following reflects pigs’ social intelligence?
A.Offering comfort to victim pigs.
B.Forming special bonds with strangers.
C.Adjusting their behavior accordingly.
D.Caring for others with selfless devotion.

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