You’ve heard of Black Friday, Small Business Saturday and Cyber Monday—they’re major shopping days. Now there’s another shopping day, and it’s called Secondhand Sunday, which is the brainchild of Poshmark, a social commerce marketplace that enables users to buy and sell clothing online, mostly used.
Poshmark asked global research firm Morning Consult to assess the secondhand market. It found over 90% of American adults say they would be willing to receive a secondhand or resold gift this season, but that only 34% are likely to buy them for others. This suggests a massive opportunity to close the gap—a task that Poshmark has undertaken with enthusiasm. Thus, Secondhand Sunday was born.
Poshmark is a platform on which individual sellers run their own shops and make extra cash. Secondhand Sunday has become a hit among them. While sellers have varying motivations for doing business, most are driven by the belief that buying secondhand items is important for the environment.
One such seller is Ashley Wheeler. Her husband worked as a truck driver at a landfill (垃圾填埋) site. They were both shocked at the amount of secondhand items that were getting dumped (倾倒), just because they were considered old or useless. Even when her husband asked to bring home items that still had value, he was rejected, because companies had paid the landfill site to deal with their garbage.
Wheeler said, “For us, that was a wake-up call. We realized it wasn’t just about us bringing our pre-owned items back into the market but finding other used items that companies were ready to deal with and help recycle back into use. That’s when we started to learn about Goodwill Outlets and other similar stores, where we source a majority of items. She now buys cast-off items from Goodwill’s “last chance” bins and resells them on Secondhand Sunday.
Amber McCasland, vice-president of Global Brand and Communications, said, “Secondhand Sunday is our first joint effort to change how people shop and gift during the holidays. The hope is that, instead of running out to buy new items as gifts, people will realize that it’s acceptable and even preferable to source used items instead.”
【小题1】What drove Poshmark to start Secondhand Sunday?A.The findings of an assessment. |
B.The increasing shopping waste. |
C.Booming gift-exchange seasons. |
D.Buyers’ strong desire for old items. |
A.The great demand for more shopping days. |
B.Some local landfill sites’ generous donation. |
C.Shoppers’ curiosity about running businesses. |
D.The improved public environmental awareness. |
A.Working as a truck driver at a landfill site. |
B.Being rejected by some brand companies. |
C.Seeing valuable used items dumped and landfilled. |
D.Looking for secondhand items to resell. |
A.Buy used items as gifts on holidays. |
B.Be cautious of online shopping. |
C.Donate used items to companies. |
D.Form the habit of recycling waste. |