Imagine you bought a new shirt and did not intend to buy a new jacket,however,you suppose that the new shirt makes the old jacket look worn. You weaken and buy a new jacket, new trousers,even new shoes.Before you realize it,you have a whole new wardrobe.And maybe an empty bank account.
This is called the Diderot Effect. Denis Diderot,a well-known French philosopher,was the co-founder and writer of Encyclopedia. However,he was too badly off to afford a dowry(嫁妆)for his daughter. His only valuable possessions were books. Hearing of Diderot’s financial troubles,Catherine the Great,the Empress of Russia, offered to buy his library at a high price. Shortly after this lucky sale,Diderot acquired a new dressing gown(长袍)which had a huge effect on his life. As he wrote in the article in 1769, the new dressing gown made his other belongings seem old and unattractive. Thus, he began replacing them.
According to many social scientists,it resulted from a psychological need for our possessions to go together and to reflect our self-image. In 1988, anthropologist Grant McCracken coined the term “the Diderot Effect” to describe this need and its influence on consumerism.
Marketers utilize this need by displaying products in what McCracken calls Diderot Unities. An example is the Swedish furniture company IKEA, whose marketing uses two kinds of Diderot Unities in its shops, website and catalogue. One is dividing items like lamps and rugs into various furniture “families”. The other is displaying items in fully furnished rooms. Shops count on all of these to create the Diderot Effect, making the buyer want the entire package.
We may occasionally give in to the Diderot Effect,but knowing it exists can help us resist it so we don’t regret our purchases. Before buying something, ask yourself, is it necessary? Then, buy items that match what you already have. And remind yourself that a new chair won’t transform your bedroom into a showroom!
【小题1】What can we infer about Denis Diderot from paragraph 2?A.His belongings were out of style. |
B.He showed interest in nothing but books. |
C.He kept on buying new items after the lucky sale. |
D.His new dressing gown landed him in financial troubles. |
A.To improve their social status. |
B.To show off their beauty and elegance. |
C.To make their belongings better matched. |
D.To cater for the needs of family members. |
A.Get rid of. | B.Ignore. | C.Affect. | D.Take advantage of. |
A.Keep an eye on your bank account |
B.Embrace Minimalism: less is more |
C.The Diderot Effect: a two-edged sword |
D.Have you ever given in to the Diderot Effect? |
In the 1994 film Forrest Gump, there's a famous saying, "Life is like a box of chocolates; you never know what you're gonna get." The surprise is part of the fun. Now blind box toys are bringing the magic of surprise to online shopping.
A blind box toy is hidden inside uniform packaging(包装) but invisible from the outside. You don't know what will be inside,although the toys typically come from pop culture,ranging from movies to comics and cartoons, Blind boxes have caught on since they were first introduced from Japan to China in 2014.According to a 2019Tmall report,the mini-series of Labubu blind box, designed by Hong Kong-born Kasing Lung,was named Champion of Unit Sales with 55,000 sold in just 9 seconds during the Singles Day shopping event. Most customers for blind boxes are young people aged 18 to 35.
According to The Paper, blind box toys are popular in part because of their cute appearances. The typically cute cartoon figurines(小塑像) come in very small sizes,making them suitable for display almost anywhere.
Even if blind boxes are not their top choice for decorations, the mystery(神秘) and uncertainty of the process also attracts people. It's the main reason why people buy blind boxes one after another.
“Fear of the unknown is always a part of the box-opening process,”said Miss Cao,24,who lives and works in Shenyang,“Until you open all the boxes,you cannot know what it is inside.”
Opening a blind box is a delightful little surprise for our mundane daily lives,something small but fun to wait for each day,week or month. When people open this simple little box,they may be disappointed,but the uncertainty is part of the fun. People will open more blind boxes and hope for a better outcome.
When someone re-makes Forrest Gump,don't be surprised if he says,“Life is like a blind box.”
【小题1】What feature of blind boxes attracts people?A.They often get toys designed by famous artists. |
B.They don 't know what they've got until they open them. |
C.They can learn about pop culture from the packaging. |
D.They can experience the excitement of online shopping. |
A.They are cute and fashionable. |
B.They are perfect for decorations. |
C.She enjoys the mystery of the unknown. |
D.She likes the simple way they are packaged. |
A.Uncertain. | B.Exciting. | C.Boring. | D.Hopeless. |
A.The cultural effects of blind boxes. |
B.The origin of blind boxes. |
C.The problems with blind boxes. |
D.The popularity of blind boxes. |
Ways to Save Money on Tech
You may be filled with fears when you think about the time your laptop can not work, or your child drops your mobile phone down the toilet.
Wait for sale seasons
Wait for shopping sales to see if you can get a good deal, but at the same time don’t be cheated by overhyped (夸大的) sales prices that don’t really save you that much money.
Shop around
Check reviews
Read reviews for whatever you are considering to buy, regardless of the price.
Think about what you need
While technology is never going to be especially cheap, there are things you can do to cut costs and save yourself some money.
A.At the same time, our lives depend on access to technology. |
B.This will help you to make sure you are getting value for your money. |
C.First of all, make a priority list of the features and specifications you really need. |
D.It’s good for the environment too as the old device you trade in can be recycled. |
E.What can you do to save money on tech when it comes to needing to replace it? |
F.Don’t go for the first deal you see but shop around before you purchase a new device. |
G.Check a device before a sale as well as during to see if you are actually getting a bargain or not. |
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