From chocolate toothpaste in the Philippines to salt and vinegar potato chips in the UK, products popular in one place often receive a cool reception elsewhere. It of course poses a challenge to food companies seeking to export their brands.
The snack-food company Frito-Lay addresses the issue by discovering the best-loved flavours in each of their markets. So while cheese, spicy chilli and barbecue are popular flavours in the USA, Turkey goes for yogurt. The French prefer olive and Japan likes sushi flavours. But all of them are sold under the globally familiar Doritos brand. Frito-Lay’s understanding of local tastes around the world-and the successful adaptation of their product-has made Doritos one of the world’s most popular snack foods.
Everyone everywhere loves ice cream, it seems. The Anglo-Dutch food giant Unilever sells it in over 40 countries. The company used to sell their ice cream under a lot of different brands, which created the sense that the companies were local. In 1998, the company launched the ‘Heartbrand’ logo (标志) to increase international brand awareness, but kept the familiar local names for the ice cream products. This helped avoid the problem of some names not sounding good in other languages. So in Bulgaria and Greece, you buy Algida, but in China, Malaysia, Singapore and the UK, it’s Wall’s.
There are some products that will always remain at home, such as the durian (榴莲), known as the ‘the king of fruits’ in its homeland of Southeast Asia. The fruit’s most notable feature is its strong smell, described by some as that of rotten onions and by others as old gym socks, though it is said to taste delicious by its fans. Though some durians are grown outside of Southeast Asia, the only place the fruit enjoys any wide popularity at all is in Southeast Asia and even there, some people can’t stand it! So don’t expect to see durians in your local supermarket any time soon.
【小题1】What does the underlined word “It” in paragraph I refer to?A.The snack culture. |
B.The cold welcome. |
C.The food preference. |
D.The global popularity. |
A.They provide chips of high quality. |
B.They make snacks to suit local tastes. |
C.They unite markets of different countries. |
D.They use advertising to build new brands. |
A.Anglo-Dutch. | B.Algida. | C.Heartbrand. | D.Wall’s. |
A.Durians’ sales dilemma. |
B.Durians’ nutritional value. |
C.Durians’ smell problems. |
D.Durians’ attractive features. |
It’s hard to turn down hamburgers, French fries, potato chips and all of the other junk food that seem to call out to us. However, eating too much junk food can harm your body, particularly if you’re between the ages of 10 and 19.
“Junk food shapes adolescent brains in ways that weaken their ability to think, learn and remember. It can also make it harder to control impulsive behaviors,” said Amy Reichelt, a brain and nutrition specialist at Western University, Canada. “It may even up a teen’s risk of depression and anxiety.”
Reichelt and two other researchers found adolescents are more sensitive than any other age group to processed foods with a lot of fat and sugar. Adolescent brains are still developing the ability to assess risks and control actions. The prefrontal cortex is the part of the brain that tells us we shouldn’t eat chips all the time and helps us resist that urge. But this region is the last to mature - it doesn’t fully develop until we are in our early 20s. Meanwhile, teen brains get more active from rewards for a while. The parts of the brain that make us feel good when we do something pleasurable are fully developed by the teen years.
In fact, these regions are even more sensitive when we are young. That’s because dopamine (多巴胺), a natural chemical that lifts our mood when we experience something good, is especially active in adolescent brains. Therefore, the teen brain has two strikes against it when it comes to resisting junk food. “It has a heightened drive for rewards and reduced self-regulation,” said Reichelt.
So, what’s the best way to say no to junk food? Researchers suggest exercise. When we exercise, the brain’s reward system becomes less sensitive to food. Exercise also cause the body to make a protein that helps brain cells grow and boosts connections between the prefrontal cortex and other brain regions. The prefrontal cortex thus can work better to help us make wise decisions and control our impulses.
【小题1】What is the main idea of the second paragraph?A.The effects of eating junk food. | B.The causes of favouring junk food. |
C.The tendency of sharing junk food. | D.The benefits of avoiding junk food. |
A.It serves as the sense of taste. |
B.It promotes teenagers’ spirits. |
C.It is partly in charge of self-control. |
D.It helps teenagers grow physically mature. |
A.The prefrontal cortex. | B.The urge. |
C.The adolescent brain. | D.The body. |
A.Junk food is delicious and nutritious. |
B.Junk food is popular among young people. |
C.Teenagers don’t realize the harm of junk food. |
D.Teenagers can feel temporary excitement from junk food. |
According to Taobao, China’s biggest online retail website, just five days after the series began to air, nearly 6 million people went to the site in search of various local specialties, particularly those mentioned in the documentary. More than 7.2 million deals were concluded. A ham producer from Yunnan Province saw his sales grow 17-fold in five days.
However, one can’t help but believe that the documentary’s popularity is probably linked to the endless stream of terrible food security issues that have emerged in recent years. In one well-received article, a netizen wrote, “I wonder how many felt so empty-hearted and sighed after watching the film. Blue-vitriol watered chive, formaldehyde sprayed cabbage, Sudan Red colored salty eggs, restaurants using gutter oil. The list is long…”
How will a varied and ancient food culture that is famous worldwide and which should have made the Chinese proud end? Food is the most vital thing in people’s lives. Yet China’s food industry has made people a little worried due to some severe food safety crisis. The market is huge while the cost of faking and cheating is so low for immoral businessmen; and the punishment is too light. Take the milk industry as an example. Although Sanlu, the company that sold the melamine-adulterated milk powder, was punished, thousands of other dairies didn’t work hard to improve the quality. Therefore, food safety problems should be an important concern of Chinese government so that our ancient food culture can be preserved.
As the documentary shows, people are attracted not to gourmet items like matsutake, a species of rare mushroom grown naturally in remote forests, but to common Chinese dishes like barley, lotus root or tofu. They are what meet our basic needs. This explains why people are so excited about A Bite of China---it is a reminder that there is still a world out there where food is excellent and safe.
【小题1】The underlined word “gourmet items” probably means_______.
A.delicious food | B.latest technology |
C.beautiful clothes | D.great inventions |
A.the content of the documentary |
B.the producer of the documentary |
C.the popularity of the documentary |
D.the history of Chinese gourmet |
A.the price of food is too high for many common people |
B.the documentary was made by a world-famous Chinese director |
C.there is a huge contrast between the ancient food culture and the reality |
D.none of the television viewers have a knowledge of the Chinese food culture |
A.there are still so many poor people at the present time |
B.the punishment for unscrupulous businessmen isn’t serious enough |
C.the Chinese government encourages it to do so |
D.the food technology is not so advanced as in developing countries |
3D printing has many uses and limitless possibilities.
But can you imagine printing food? Some scientists are trying to change the dining experience by doing this. They hope having a 3D printer in the kitchen will become as common as the microwave.
It is also hard to imagine a world where the joy of cooking is dead and meals can be created at the touch of a button.
A.We still have a long way to go |
B.Scientists say that it is easy to use |
C.Printing food would be saving the environment |
D.Businesses will adopt the technology so as to save time |
E.However, some think 3D printed food wouldn’t be promising. |
F.People can create the things they need very quickly with 3D printers |
G.As we all know, cooking and eating with family has long been an enjoyable activity |
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