In a world that is full of different kinds of colors, red quite stands out. In China, people call this color China Red, 【小题1】 has become a quite popular expression 【小题2】 (catch) the world’s attention.

This expression fully shows Chinese people’s special love for red. So why are the Chinese really fond of it? One reason 【小题3】 (lie) in the color’s rich meaning in Chinese history and 【小题4】 (tradition) culture. In ancient China, red 【小题5】 (regard) as a symbol of health, energy, happiness, hope and so on. Now red things can be 【小题6】 (common) found across the nation, for example red lanterns. People can find red lanterns across China, especially during 【小题7】 (festival) and holidays. During the Spring Festival, people will see red lanterns hanging on 【小题8】 front gates of houses and stores, trees, etc. Besides red lanterns, things 【小题9】 Spring Festival couplets (对联) and invitations are also often red.

In a word, red is popular in China and it’s more than just a color. It carries the rich culture of this nation. And you’re welcome 【小题10】 (feel) and discover it in China.

When you walk through the aisles(通道) of supermarkets, you can see various products in different kinds of packages and in different colors. But why?

Well, the reason is 【小题1】 colors are connected with certain feelings. For example, why do some people paint the walls of their rooms yellow and others pink? The same is true in 【小题2】 (store). Producers want us to feel something when we look at their products. Green, for example, tries its best 【小题3】 (show) the quality of a product. It also signalizes that the product is 【小题4】 (healthy), has less fat and maybe fewer calories. Red, on the other hand is 【小题5】aggressive color that is often used for packaging food. It can make us feel hungry or thirsty. Purple is the color that is very rare. It 【小题6】(indicate) that it is something special. Producers use purple to show that something is【小题7】good quality. Besides, colors are often associated with flavors. An orange flavored product uses an orange packaging. Chocolate and other foods with cacao in them often use brown packaging.

Therefore, advertising professionals often need to look at a product through the consumers’ eyes when【小题8】(choose) a color. The right packaging colors can 【小题9】(true) improve the sales of a product but a wrong color could end in【小题10】(fail).

Colors are important to Chinese culture. The three main colors 【小题1】(consider) lucky in people’s daily lives as well as on special occasions are red, yellow, and green.

Famously popular in relation to anything Chinese, red is the national color representing happiness, good luck, success and good fortune, which is 【小题2】(wide) used during festivals and important events like weddings. Red lanterns decorate 【小题3】(business) and residences. Double rows of red “Xi” letters are pasted on gates and doors.

Yellow — corresponding to earth — symbolized royalty in ancient China 【小题4】 was reserved for the emperor. The first Emperor of China was known as the Yellow Emperor. China was often referred to as “Yellow Earth”, and 【小题5】(it) mother river is the Yellow River. Looking down at the Forbidden City from Beijing Jing Mountain, one can see a sea 【小题6】 yellow-glazed tile roofs.

Green is the color of wealth, hope and growth, commonly believed to represent purity and cleanness. Many buildings 【小题7】(paint) in green nowadays, as is often the case with banks, post offices and some restaurants. 【小题8】(package) milk or produce in green is to indicate that the product is pollution-free.

The color legacy (遗产) that our ancestor left us can be seen in society today. What’s more, some TV dramas over the past few years 【小题9】(present) traditional Chinese colors in costumes and architecture, 【小题10】 excites people’s interest in more ancient colors.